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Recruiting Solutions


Active Or Passive?
A Closer Look at Global
Job-Seeking Behavior



June 2012



       Recruiting Solutions
Agenda

 Overview
 Key findings
 Job-seeking behavior
    Active vs. passive
    By tenure
    By seniority level

 Five solutions to help you engage passive talent
 Additional resources



      Recruiting Solutions                           2
Overview

   Objectives
    The objectives of this report are to provide a better understanding the job-seeking behavior of
    professionals globally, including how active they are in seeking new employment, and to provide
    recruiting leaders with clearer visibility into the market for top talent.


   Data
    The report summarizes the results of a survey conducted in Oct 2011 by LinkedIns Insights team.


   Methodology
    LinkedIn surveyed a representative sample of its members located in Australia, Brazil, Canada,
    Germany, India, Netherlands, New Zealand, UK, US, and Singapore, who categorized
    themselves as fully employed (not self-employed), and ranged in seniority from individual
    contributors to managers, directors, and senior executives. 9,095 professionals participated in the
    study.




             Recruiting Solutions                                                                     3
Key findings
1. The vast majority of professionals are passive candidates.
   Only 21 percent of employed professionals are jobseekers; the remaining 79 percent are considered
   passive talent. 44 percent are open to discussing a new position and 15 percent are not formally
   looking, but reaching out to close associates regarding new jobs. 20 percent claim to be completely
   happy in their roles, though the best recruiters may still convince them to explore other opportunities.

2. Traditional job boards only reach 21 percent of the viable candidate pool.
   79 percent of fully employed professionals do not proactively visit legacy job boards.

3. The active pool skews toward more junior, less tenured professionals.
   Professionals who are aggressively or somewhat aggressively searching for jobs tend to have less
   tenure (1-5 years on the job) and are at a more junior level.

4. Senior-level professionals are even less likely to be active job seekers.
   Only 14 percent of directors and executives are actively or semi-actively looking for a new position,
   versus 23 percent of managers and 22 percent of individual contributors.

5. Companies must better align resources to target passive candidates.
   In order to reach the majority of the talent pool, companies must increase their emphasis on passive
   candidates. This requires altogether different tools and strategies.




          Recruiting Solutions                                                                             4
Job-seeking status: active vs. passive
   The active jobseeker pool is small. Only 21
    percent of the fully employed are actively
    looking for a new job (Aggressively or
    Somewhat Looking).


   The passive talent pool is nearly four times
    the size. 79 percent of the fully employed are
    either Tiptoers, Explorers or Super Passives


   Quality and quantity lies beyond the active
    pool. Many companies are targeting the same
    small active talent pool, through tools such as
    legacy job boards. This limits their focus to
    only 21 percent of fully employed talent


If youre not targeting passive talent,
youre missing out.

          Recruiting Solutions                        5
Job-seeking status: by tenure
    Job-seeking behavior is correlated with tenure. Lower-tenured (1-5 years)
     professionals tend to be more active job seekers. After five years, voluntary turnover
     drops dramatically. Turnover peaks at 2-3 years.

    The active candidate pool has a higher than average turnover rate. Active
     candidates tend to take jobs for economic reasons, leading to low job satisfaction and
     higher voluntary turnover.

                                                                             Hiring mainly
                                                                             from the active
                                                                             candidate pool
                                                                             can increase
                                                                             employee
                                                                             turnover and
                                                                             lower your
                                                                             overall talent
                                                                             bar.


            Recruiting Solutions                                                              6
Job-seeking status: by seniority level
For senior-level hires, it is even
more critical to target the
passive talent pool.

   Senior-level professionals are
    even less likely to be active job
    seekers. Only 14 percent of
    director-or-above positions are
    proactively seeking a new role,
    versus 23 percent of managers and
    22 percent of individual contributors.

   There are fewer senior
    management positions available
    given the economic environment,
    which does impact the job-seeking
    rate of more senior individuals.


            Recruiting Solutions             7
Five LinkedIn solutions to engage
passive candidates
LinkedIn Recruiter                           LinkedIn Jobs Network
Engage the worlds best passive talent       Get your opportunities in front of the right candidates  passive and active




Work With Us Ads                    LinkedIn Career Pages                             Recruitment Media
Take advantage of traffic to        Showcase your employment brand to                 Share your message with the
your employees profiles            targeted professionals on LinkedIn                professionals you care most about




            Recruiting Solutions                                                                                     8
Additional resources

1. Visit our passive candidate recruiting best practices center at
   http://talent.linkedin.com/passivetalent
     Includes tip sheets, infographics, interviews with top recruiters and
      more

2. Subscribe to our blog: http://talent.linkedin.com/blog


3. Follow us on Twitter: @hireonlinkedin

4. Explore the world of LinkedIn Recruiting Solutions at
   http://talent.linkedin.com




       Recruiting Solutions

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Job Seeking Behavior Global

  • 1. Recruiting Solutions Active Or Passive? A Closer Look at Global Job-Seeking Behavior June 2012 Recruiting Solutions
  • 2. Agenda Overview Key findings Job-seeking behavior Active vs. passive By tenure By seniority level Five solutions to help you engage passive talent Additional resources Recruiting Solutions 2
  • 3. Overview Objectives The objectives of this report are to provide a better understanding the job-seeking behavior of professionals globally, including how active they are in seeking new employment, and to provide recruiting leaders with clearer visibility into the market for top talent. Data The report summarizes the results of a survey conducted in Oct 2011 by LinkedIns Insights team. Methodology LinkedIn surveyed a representative sample of its members located in Australia, Brazil, Canada, Germany, India, Netherlands, New Zealand, UK, US, and Singapore, who categorized themselves as fully employed (not self-employed), and ranged in seniority from individual contributors to managers, directors, and senior executives. 9,095 professionals participated in the study. Recruiting Solutions 3
  • 4. Key findings 1. The vast majority of professionals are passive candidates. Only 21 percent of employed professionals are jobseekers; the remaining 79 percent are considered passive talent. 44 percent are open to discussing a new position and 15 percent are not formally looking, but reaching out to close associates regarding new jobs. 20 percent claim to be completely happy in their roles, though the best recruiters may still convince them to explore other opportunities. 2. Traditional job boards only reach 21 percent of the viable candidate pool. 79 percent of fully employed professionals do not proactively visit legacy job boards. 3. The active pool skews toward more junior, less tenured professionals. Professionals who are aggressively or somewhat aggressively searching for jobs tend to have less tenure (1-5 years on the job) and are at a more junior level. 4. Senior-level professionals are even less likely to be active job seekers. Only 14 percent of directors and executives are actively or semi-actively looking for a new position, versus 23 percent of managers and 22 percent of individual contributors. 5. Companies must better align resources to target passive candidates. In order to reach the majority of the talent pool, companies must increase their emphasis on passive candidates. This requires altogether different tools and strategies. Recruiting Solutions 4
  • 5. Job-seeking status: active vs. passive The active jobseeker pool is small. Only 21 percent of the fully employed are actively looking for a new job (Aggressively or Somewhat Looking). The passive talent pool is nearly four times the size. 79 percent of the fully employed are either Tiptoers, Explorers or Super Passives Quality and quantity lies beyond the active pool. Many companies are targeting the same small active talent pool, through tools such as legacy job boards. This limits their focus to only 21 percent of fully employed talent If youre not targeting passive talent, youre missing out. Recruiting Solutions 5
  • 6. Job-seeking status: by tenure Job-seeking behavior is correlated with tenure. Lower-tenured (1-5 years) professionals tend to be more active job seekers. After five years, voluntary turnover drops dramatically. Turnover peaks at 2-3 years. The active candidate pool has a higher than average turnover rate. Active candidates tend to take jobs for economic reasons, leading to low job satisfaction and higher voluntary turnover. Hiring mainly from the active candidate pool can increase employee turnover and lower your overall talent bar. Recruiting Solutions 6
  • 7. Job-seeking status: by seniority level For senior-level hires, it is even more critical to target the passive talent pool. Senior-level professionals are even less likely to be active job seekers. Only 14 percent of director-or-above positions are proactively seeking a new role, versus 23 percent of managers and 22 percent of individual contributors. There are fewer senior management positions available given the economic environment, which does impact the job-seeking rate of more senior individuals. Recruiting Solutions 7
  • 8. Five LinkedIn solutions to engage passive candidates LinkedIn Recruiter LinkedIn Jobs Network Engage the worlds best passive talent Get your opportunities in front of the right candidates passive and active Work With Us Ads LinkedIn Career Pages Recruitment Media Take advantage of traffic to Showcase your employment brand to Share your message with the your employees profiles targeted professionals on LinkedIn professionals you care most about Recruiting Solutions 8
  • 9. Additional resources 1. Visit our passive candidate recruiting best practices center at http://talent.linkedin.com/passivetalent Includes tip sheets, infographics, interviews with top recruiters and more 2. Subscribe to our blog: http://talent.linkedin.com/blog 3. Follow us on Twitter: @hireonlinkedin 4. Explore the world of LinkedIn Recruiting Solutions at http://talent.linkedin.com Recruiting Solutions