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Jobrapido ppt rec+conference_rb march 2 2018

Rob Brouwer
Rob Brouwer

Many developments in Online Recruitment seemingly happening at the speed of light. We had the entrance of LinkedIn, the Mobile revolution, Indeed, Social, Big Data, Programmatic, G4J entering our space and now all of a sudden everything seems to move to performance based recruiting super fast. But if you step back and take a good look it all makes sense and there are many parallels with what happened in the online marketing world which can help you predict the future of online recruitment.

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From Arbitrage to Jobseeker Centric Rob Brouwer CEO Berlin, March 2 2018
TAKING THE WORK OUT OF LOOKING FOR WORK 01 Main Title About Jobrapido 58 COUNTRIES / HEADQUARTERS IN MILAN 20+ MILLION JOBS LISTED # 5 GLOBAL RANKING SIMILARWEB 60 MILLION VISITS/MONTH 80+ MILLION PROFILED COMMUNITY TECHNOLOGY COMPANY
01 Main Title Arbitrage and Aggregation in online marketing Partnership Job boards and Job aggregators; a perfect match Introduction of Performance based models in online marketing The evolution of online recruitment becomes a revolution Solution is to focus on becoming User Centric From Arbitrage to User Centric
息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Whats Arbitrage and why dont we like it anymore? Traditional Traffic Arbitrage Websites characteristics: Aggregated content Non-native advertising Poor user experience No focus on final transaction Buy traffic at low cost Aggregate contents Monetize with AdSense, ADV, Affiliation Aggregate contents
息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Partnership Job boards and Job aggregators; a perfect match Job boards focus on: Unique Jobs Traffic volumes & Brand CVs volumes Direct Sales Online Recruitment 1994 Job boards revolution 2005 Indeed in US 2006 Jobrapido in Europe Job aggregators focus on: Aggregation of Jobs High Traffic volumes 1st Adsense (arbitrage) 2nd PPC 2011
息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. 2006 Publishers move to performance based models; aggregators hard time following 2008 2011 2013 Focus on Volumes vertical aggregators, AdWords, Bing, SEO etc. Aggregators monetizing mainly with AdSense and early performance models (PPC) Focus on Quality Google Shopping (2008) & Flights, Hotel Finder (2011), Google Panda Release (2011) + mobile explosion Increased Cost of traffic and Google Analytics drive Aggregators more to alternative monetization (PPC/PPL) Publishers and Online marketing models focused on ROI (PPL/PPA) Aggregator models unsustainable if not focused on user centric approach and final transaction Introduction of retargeting and programmatic, data etc. Online marketing models focused on traffic (PPM, PPC)
The evolution of online recruitment becomes a revolution And then the real accelerators come in 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Online recruitment initially behind the online marketing trends: hard to track the real ROI ultimate transaction behind closed door traditional HR vs. marketers Indeed introduced CPC Evolution to performance based recruiting recruitment funnel more transparent (e-recruitment tools, ATS) talent scarcity brings marketing thinking in to recruitment ROI thinking - tracking and measuring CEO asking for ROI from the HR department 20162006 2008 2011 2013 20152014
The Digital Marketing Avalanche & the Data Tsunami accelerate everything 1. Customer demand change qualified applies/candidates pay for performance 2. Market place changes five generations in the same workplace war for talent 3. Digitalization brings new tools new technologies (taxonomy, matching and ranking) big data, algorithms new digital marketing techniques 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Job boards need to quickly change to deliver quality of applies, candidates and traffic coming in Three main developments:
Job aggregators quickly adapt or slowly die Job aggregators must bring high quantity and quality of traffic through a user-centric approach 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Job boards now focus on: Unique Jobs Brand Quality Traffic & Brand Deliver qualified candidates Job aggregators move focus on: Aggregation of quality Jobs High Traffic volumes Quality traffic and users Pay per performance 20182017 2019
Stop the Rat Race and focus on the jobseeker journey! 2015 2017 2. Profile +80mio Jobseekers Community 1. Classify all the +20mio jobs stock JOBRAPIDOS TRANSFORMATIONAL ROADMAP From high volumes, low quality To high volumes, high quality 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. 2019 5. Launch talent campaigning with Taxonomy 3. Launch jobs matching with Elasticsearch 4. Launch a brand new website 7. Use digital marketing tools and big data to personalize job search experience 6. Enrich jobs matching based on Elasticsearch with Taxonomy 20182014 2016
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Jobrapido ppt rec+conference_rb march 2 2018

  • 1. From Arbitrage to Jobseeker Centric Rob Brouwer CEO Berlin, March 2 2018
  • 2. TAKING THE WORK OUT OF LOOKING FOR WORK 01 Main Title About Jobrapido 58 COUNTRIES / HEADQUARTERS IN MILAN 20+ MILLION JOBS LISTED # 5 GLOBAL RANKING SIMILARWEB 60 MILLION VISITS/MONTH 80+ MILLION PROFILED COMMUNITY TECHNOLOGY COMPANY
  • 3. 01 Main Title Arbitrage and Aggregation in online marketing Partnership Job boards and Job aggregators; a perfect match Introduction of Performance based models in online marketing The evolution of online recruitment becomes a revolution Solution is to focus on becoming User Centric From Arbitrage to User Centric
  • 4. 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Whats Arbitrage and why dont we like it anymore? Traditional Traffic Arbitrage Websites characteristics: Aggregated content Non-native advertising Poor user experience No focus on final transaction Buy traffic at low cost Aggregate contents Monetize with AdSense, ADV, Affiliation Aggregate contents
  • 5. 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Partnership Job boards and Job aggregators; a perfect match Job boards focus on: Unique Jobs Traffic volumes & Brand CVs volumes Direct Sales Online Recruitment 1994 Job boards revolution 2005 Indeed in US 2006 Jobrapido in Europe Job aggregators focus on: Aggregation of Jobs High Traffic volumes 1st Adsense (arbitrage) 2nd PPC 2011
  • 6. 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. 2006 Publishers move to performance based models; aggregators hard time following 2008 2011 2013 Focus on Volumes vertical aggregators, AdWords, Bing, SEO etc. Aggregators monetizing mainly with AdSense and early performance models (PPC) Focus on Quality Google Shopping (2008) & Flights, Hotel Finder (2011), Google Panda Release (2011) + mobile explosion Increased Cost of traffic and Google Analytics drive Aggregators more to alternative monetization (PPC/PPL) Publishers and Online marketing models focused on ROI (PPL/PPA) Aggregator models unsustainable if not focused on user centric approach and final transaction Introduction of retargeting and programmatic, data etc. Online marketing models focused on traffic (PPM, PPC)
  • 7. The evolution of online recruitment becomes a revolution And then the real accelerators come in 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Online recruitment initially behind the online marketing trends: hard to track the real ROI ultimate transaction behind closed door traditional HR vs. marketers Indeed introduced CPC Evolution to performance based recruiting recruitment funnel more transparent (e-recruitment tools, ATS) talent scarcity brings marketing thinking in to recruitment ROI thinking - tracking and measuring CEO asking for ROI from the HR department 20162006 2008 2011 2013 20152014
  • 8. The Digital Marketing Avalanche & the Data Tsunami accelerate everything 1. Customer demand change qualified applies/candidates pay for performance 2. Market place changes five generations in the same workplace war for talent 3. Digitalization brings new tools new technologies (taxonomy, matching and ranking) big data, algorithms new digital marketing techniques 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Job boards need to quickly change to deliver quality of applies, candidates and traffic coming in Three main developments:
  • 9. Job aggregators quickly adapt or slowly die Job aggregators must bring high quantity and quality of traffic through a user-centric approach 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. Job boards now focus on: Unique Jobs Brand Quality Traffic & Brand Deliver qualified candidates Job aggregators move focus on: Aggregation of quality Jobs High Traffic volumes Quality traffic and users Pay per performance 20182017 2019
  • 10. Stop the Rat Race and focus on the jobseeker journey! 2015 2017 2. Profile +80mio Jobseekers Community 1. Classify all the +20mio jobs stock JOBRAPIDOS TRANSFORMATIONAL ROADMAP From high volumes, low quality To high volumes, high quality 息JobrapidoThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties. 2019 5. Launch talent campaigning with Taxonomy 3. Launch jobs matching with Elasticsearch 4. Launch a brand new website 7. Use digital marketing tools and big data to personalize job search experience 6. Enrich jobs matching based on Elasticsearch with Taxonomy 20182014 2016