Jochen Deldale is the COO of a signage development company. The document discusses how digital signage is evolving from standalone displays to integrated solutions using new technologies like AR, VR, IoT, and AI. It introduces StratosMedia as a signage platform that combines modular hardware and software features to create smart digital displays capable of narrowcasting as well as narrowcatching data from users through WiFi/LTE and beacons. The system aims to help customers prepare for the future of interactive digital experiences.