JOEY Restaurant Group
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This document discusses how Instagram can be used to build an employment brand and attract, engage, and hire candidates. It provides an overview of Instagram and recommends developing branded hashtags, engaging content related to one's industry or company story, and measuring success through metrics like followers, likes, and comments. Internal involvement where many posts come from existing employees and branding initiatives like competitions and sharing employee stories can help increase engagement. The goal is to effectively communicate one's "why" to potential job candidates through Instagram.
JOEY Restaurant Group
- 1. Attract. Engage. Hire. Building your Employment Brand through Instagram.
- 2. #Thewaywework. JOEY | LOCAL | SALTLIK
- 3. Instagram overview What is Instagram? 2014 statistics Content Creation Activity! All about that Hashtag
- 4. JOEY Careers Our WHY - Communicating the JOEY Story Building a careers community to Attract and Engage Branded Hashtags Branding initiatives to increase engagement ROI - Measuring Success
- 6. 2015
- 7. "Once you know your WHY, the how just seems to show up" -Robin Sharma
- 8. Know your audience.Engage.Be creative.
- 9. Decide what sets you apart Build your strategy around it.
- 10. Activity What's your why?
- 11. Branded Hashtags #Search #Trends #Promote
- 12. Measure your success Likes, comments, followers, mentions, photos....HIRES!
- 13. Iconosquare Find top times and images based on likes and comments
- 14. TrendSpottr Gain timely insights into emerging Instagram trends and influencers.
- 16. Our Story. Our Why.
- 17. Building a Careers Community .
- 18. Engaging Content #Culinary #Leadership #Coaching
- 19. Internal involvement 85% posts from internal partners
- 21. #Thewaywework .
- 23. #Thewaywecook .