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Jollijeep

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Abi Lacuesta
Abi Lacuesta

Jollijeep is a popular Filipino food chain that started in the 1980s when elderly women ("manangs") sold home-cooked meals from their jeepneys on the side streets of Ayala Avenue. As the business grew, the local government regulated it and set up 127 stalls for vendors. Jollijeep is known for its affordable, home-cooked meals and snacks that target blue-collar workers and office employees. Vendors need around P50,000 to start a stall, supplying materials, ingredients, and 2 staff to operate affordable daily operations with choices of warm viands and a unique Filipino taste.

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JOLLIJEEP Guinto, AJ Lacuesta, Abi Serranilla, Vian Sy, Maica Tan, Lloyd
JOLLIJEEP Jolli refers to the countrys biggest fast food chain jeep is what its owners used to haul their home- cooked goodies
How it started.. Showed up during the 80s A number of enterprising manangs (old ladies) brought their bilao (the round Filipino tray of woven rattan) of home-cooked meals to Ayala Avenue Constantly shooed away by the traffic aides, they retreated to the side streets and marked these as their new territory. Then one of them made enough to purchase a dilapidated jeepney, which served as both transportation and store space Soon, every manang had a jeepney, which was quickly branded by customers as Jollijeep
Continued The Ayala Land through its MACEA and the Makati government, took notice and thought that the Jollijeep chain had become an eyesore, with all the trash lying around the side streets and unhygienic Soon enough both sectors agreed to regulate and institutionalize the food chain 127 stalls were put up to be operated only by Makati residents
Characteristics Affordable Home cooked meals and snacks Accessible
Target Market Blue-collar worker - a member of the working class who performs manual labor (security guards, construction worker, taxi drivers etc.) Office workers
INPUTS MONEY: P50,000 Stall Materials/Equipments: plates, utensils, food warmer, etc.. Ingredients/Raw materials Man power
Products No. Product Price (Pesos) 1 Rice 8 2 Viand (ulam: adobo, tinola, singang, inihaw, etc.) 25-30 3 Snacks (minatamis na saba, puto, banana-q etc) 10-15 4 Drinks (bottled water, juice, canned cola) 10-25 5 Candy (chocolate bar, mentos, etc) 1-5
Man Power ELEMENTS REMARKS Qualification Good moral character Good interpersonal skills How many? 2 Job Description All around operations
Materials/Equipments Food pans Food warmer Paper plates or cartons Utensils Trash bins
Output Price Affordable Delivery Choices of viands available Meals are always served warm Dine-in or to-go
Output Quality Differentiation: unique taste that captures Filipino appetite Maintains cleanliness and hygiene Friendly staffs that customers can converse with

More Related Content

Jollijeep

  • 1. JOLLIJEEP Guinto, AJ Lacuesta, Abi Serranilla, Vian Sy, Maica Tan, Lloyd
  • 2. JOLLIJEEP Jolli refers to the countrys biggest fast food chain jeep is what its owners used to haul their home- cooked goodies
  • 3. How it started.. Showed up during the 80s A number of enterprising manangs (old ladies) brought their bilao (the round Filipino tray of woven rattan) of home-cooked meals to Ayala Avenue Constantly shooed away by the traffic aides, they retreated to the side streets and marked these as their new territory. Then one of them made enough to purchase a dilapidated jeepney, which served as both transportation and store space Soon, every manang had a jeepney, which was quickly branded by customers as Jollijeep
  • 4. Continued The Ayala Land through its MACEA and the Makati government, took notice and thought that the Jollijeep chain had become an eyesore, with all the trash lying around the side streets and unhygienic Soon enough both sectors agreed to regulate and institutionalize the food chain 127 stalls were put up to be operated only by Makati residents
  • 5. Characteristics Affordable Home cooked meals and snacks Accessible
  • 6. Target Market Blue-collar worker - a member of the working class who performs manual labor (security guards, construction worker, taxi drivers etc.) Office workers
  • 7. INPUTS MONEY: P50,000 Stall Materials/Equipments: plates, utensils, food warmer, etc.. Ingredients/Raw materials Man power
  • 8. Products No. Product Price (Pesos) 1 Rice 8 2 Viand (ulam: adobo, tinola, singang, inihaw, etc.) 25-30 3 Snacks (minatamis na saba, puto, banana-q etc) 10-15 4 Drinks (bottled water, juice, canned cola) 10-25 5 Candy (chocolate bar, mentos, etc) 1-5
  • 9. Man Power ELEMENTS REMARKS Qualification Good moral character Good interpersonal skills How many? 2 Job Description All around operations
  • 10. Materials/Equipments Food pans Food warmer Paper plates or cartons Utensils Trash bins
  • 11. Output Price Affordable Delivery Choices of viands available Meals are always served warm Dine-in or to-go
  • 12. Output Quality Differentiation: unique taste that captures Filipino appetite Maintains cleanliness and hygiene Friendly staffs that customers can converse with

Editor's Notes

  1. http://www.accessmylibrary.com/article-1G1-140699421/start-jollijeep-business.html