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Jon Holloway - Socialvation the wrap up

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Hurricane Marketing
Hurricane Marketing

This document outlines 6 questions to consider when wrapping up a community: who and where is the community located, what is the community saying and doing, what can be contributed to the community, how to give the community's culture a voice, how to involve the community in a business, and what tools can be created to help spread ideas in the community. The document ends by inviting the reader to ask any additional questions.

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Wrap it all upJon Holloway ? Hurricane
6 immutable questions
1. Who & where is our community?
2. What is this community saying & doing?
3. What are we going to contribute?
4. How can we give our culture a voice?
5. How do we involve our community in our business?
6. What tools can we create to enable our ideas to spread?
Ask anything you like
That¡¯s all folks
Jon Holloway - Socialvation the wrap up

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Jon Holloway - Socialvation the wrap up

Editor's Notes

  • #3: The socialvation framework has been designed to answer an immutable set of questions about the social world that we all need to ask and answer right now..
  • #4: A community could be 2 it could be 1 million, each of them will be individuals!Do you really understand your customers?Who are they, what do they like?Where are they digitally? Where are they communicating?
  • #5: What are they talking about, products, brands, issue, life?What content are they using, consuming?More importantly, what are they sharing and how?
  • #6: The main word here is contribute, if broadcast is no longer allowed, take yourself back to the areas ofEducation, entertainment and conversation, what as a business can we take and utilise in the community?
  • #7: Culture a voice, now this is interesting, and confuses some people.. But this is one of the biggest things.How can I take the spirit of the business and create a communication channel to the outside world?How can I take the talent, innovation and experience and allow it to communicate with our customer base..How can we handle customer service through digital direct communication
  • #8: Crowdsourcing, customer collaboration