Jon Pugh Facebook Company Report
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Facebook has been highly successful due to its large user base and integration into modern culture. It launched in 2004 as a social network for college students and became publicly available in 2006. By 2012, it had over 1 billion users and its IPO valued the company at $104 billion. Facebook's main assets are its mobile app and Newsfeed, which centralize social content and make the platform part of daily life for many. It generates most of its revenue from advertisements targeted to its huge audience. While competitors like Google+ and Twitter exist, Facebook has remained the most popular social network globally due to its ease of use and central role in how people connect and share online.
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Questionnaire for a social media plan of their own
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Jon Pugh Facebook Company Report
- 2. Problem ≒ Keeping up with friends ≒ Organizing events ≒ Central source of content
- 3. Product ≒ Facebook mobile app o Social network o Content hub o Part of culture
- 4. Financials
- 5. Financials
- 6. Financials
- 7. Financials
- 8. Financials ≒ User base is growing ≒ Valuation is growing ≒ Highly profitable
- 9. Business Model ≒ Advertisements o Top 3 most popular website o Easy to reach audience o Newsfeed integration
- 10. History ≒ February 4, 2004 Launch ≒ September 26, 2006 Open to public ≒ May 18, 2012 IPO with $104 billion valuation
- 11. Secret Sauce ≒ Integrated with society ≒ 村 of the world uses Facebook ≒ Easy to market
- 12. Competition Google+ Twi+er Snapchat Facebook Newsfeed Content hub Local business Identity Most popular
- 13. Prediction ≒ Success o Integrated with modern culture o Easy for businesses o Popularity of social networks
- 14. References ≒ http://www.businessinsider.com/facebook-q3-earnings-2016-11 ≒ http://seekingalpha.com/article/3931746-facebook-problem ≒ https://finance.yahoo.com/quote/FB/financials?p=FB ≒ https://ycharts.com/companies/FB/market_cap ≒ http://theweek.com/articles/622508/how-facebook-became- profitable ≒ https://en.wikipedia.org/wiki/List_of_most_popular_websites ≒ http://www.socialmediaexaminer.com/4-ways-to-optimize-your- facebook-ads/ ≒ https://developers.facebook.com/docs/app-ads/creating-ads ≒ https://en.wikipedia.org/wiki/History_of_Facebook ≒ https://www.statista.com/statistics/268136/top-15-countries- based-on-number-of-facebook-users/ ≒ https://en.wikipedia.org/wiki/Facebook
- 15. Questions?