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YOUR BROADBAND SOCIETY
Jos Huizer, Ing., MBA, RM
SCTE representative for the Balkans

8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference
14-15 October 2010, Ohrid www.seeita.org

Agenda
• SMS game
• The SCTE
• Goals
• How to achieve
•Trained people Perform better
•The Broadband future
• Facts and Figures
• Over the Top TV
•The winner’s profile


Your Broadband Association
Goal
Raise the standard of broadband engineering in the
telecommunications industry.
How to Achieve
Training and career advancement of technical
professionals
Organizing conferences, exhibitions and lecture
meetings all around the world
provide accreditation and certification for its members,
giving them professional standing within the industry

Trained people Perform better
how about the others?


The Broadband Future
Facts and figures
Over the top TV
3DTV
Zie Vefica


Facts and figures
FACEBOOK USAGE AND INTERNET STATISTICS FOR AUGUST 31, 2010

Geographic Population Facebook Facebook Internet Internet
World Regions ( 2010 Est.) Users Index(*) Users Penetration

Asia 3,834,792,852 93,584,580 2.4 % 11.3 % 828,930,856 21.6 %

Africa 1,013,779,050 17,607,440 1.7 % 15.9 % 110,948,420 10.9 %

Europe 813,319,511 162,104,640 19.9 % 34.1 % 475,121,735 58.4 %

Latin America 550,924,250 68,189,920 12.4 % 35.0 % 195,042,230 30.4 %

North America 344,124,450 149,054,040 43.3 % 56.0 % 266,224,500 77.4 %

Middle East 212,336,924 11,698,120 5.5 % 18.5 % 63,240,946 29.8 %

The Caribbean 41,632,722 3,925,060 9.4 % 39.0 % 10,055,240 24.2 %

Oceania / Australia 34,700,201 11,596,660 33.4 % 54.5 % 21,272,470 61.3 %

WORLD TOTAL 6,845,609,960 517,760,460 7.6 % 26.3 % 1,970,837,003 28.8 %


Facts and figures


… Content
TV driven PC

Game
Console

Mobiel


Where are we?
Mobiel

Live TV Live TV Live TV

Long form Long form Long form
On demand TV On demand TV On demand TV

Short form Short form Short form
Video Video Video

Communication Communication Communication
Social media Social media Social media


Substantial Differences will exists

Live TV

Television:
social

Mobile:
1 to 1
Computer:
individual

Communication


Broadband Future
Over the Top Television


Social Media
Influential
Powerful
Enforcing
Growing
Driving Broadband
Driving YOUR Business

But… what is it?


So What……?
Broadband drivers:
Internet applications
Consumer technology (devices)
Changes in our social behavior

What does this mean for the provider?


H1

The winner’s profile
Always connected, either mobile of fixed

Not a loyal club member but is organized around the “issue”

Moves from one group to the other and disappears again

Watches television anywhere, everywhere at any time

Combines mobile, laptop and television technologies

Social poor and network rich

Can force suppliers to change:


Dia 23

H1
omschrijf zodanig dat in het eind een consument ontstaat:
gezin als individuelen
gezien als groep
gezin in de sociale context (moving mobs, issue related groups)

de winnaar is diegeine bediennt
HMConsult; 5-10-2010

H2

Milk or Drown the Winner
DO DON’T
• Offer services asked for • Offer only what is in your
Now that we know how the Winner looks like, it is time to we know how to win him
• Against an stakeholders value catalogue
over and createdacceptable price beyond believe……
• At any location where he wants • Try to be creative, show the price
as it is
• With only those ads that he cares
for • Tell him where to go as
alternative
• Process requests the most
effective way • Hire cheap young untrained staff
• Service customers with trained • Don’t worry about your shop
staff who understand the ‘Name environment, that’s only a waste
of the Game’
• Create store environment
enhancing the service level

H3


Dia 24

H2 vlotte filmpje, marketing boodschap

H3 filmpje startbucks lets fly away......

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