Emerging Employer Branding and Social Talent Acquisition Strategies - Josh Schwede
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Josh is going to explore strategies being used today by leading Talent Acquisition and Employer Branding executives. He is going to give you a list of things that you can take back to your desk on Monday and implement. Josh has interviewed a handful of practitioners who have shared proven strategies that they have implemented that have produced amazing results. If you are thinking of starting or enhancing your Social Talent Acquisition strategy in 2015, this is a cant miss break-out session.
Emerging Employer Branding and Social Talent Acquisition Strategies - Josh Schwede
- 1. PROVEN EMPLOYER BRANDING & SOCIAL TALENT STRATEGIES SocialHR Camp 2014, Toronto Josh Schwede, EVP at QUEsocial Twitter: @joshschwede 息2014 QUEsocial
- 2. 息2014 QUEsocial WHOS JOSH?? 2 17 years in Software/ 10 years in Talent Acquisition Social/Mobile/ Employer Branding Nerd Chicago Dad to 3 girls JOSH SCHWEDE Executive Vice President QUEsocial @joshschwede
- 3. Reached Out To Employment Branding and Social Recruiting Peers 1 Tool/Process Implemented for no money with Amazing Results 1 Tool/Process Implemented for some cost with Amazing Results Here are their stories 息2014 QUEsocial 3 WHY SHOULD YOU LISTEN TODAY?
- 4. 息2014 QUEsocial 2 LIBERTY MUTUAL Caroline Slomski Employment Brand Manager Liberty Mutual @CarolineSlomski 1. FREE: Digital Audit; specifically a Collateral Audit 2. PAY: Analytics! 1 full time headcount & Tableau License. Data shows ROI in 2015 on all 2014 investments
- 5. 息2014 QUEsocial 2 HP Celinda Appleby Digital Media Manager, Global Talent Acquisition HP @CelindaAppleby 1. FREE: Digital Warriors who WANT to spread your Talent Brand HP Twinternship Contest Recruiter Google Hangouts 2. PAY: Glassdoor; specifically pay per click. Low cost/hire; tripling investment Mobile Optimized Career Site
- 6. 息2014 QUEsocial 2 SODEXO Chloe Rada Senior Marketing Manager, Talent Acquisition Sodexo @crada 1. FREE: Relationship! Tie into C-Level Strategic Initiatives for Social and Digital Initiatives 2. PAY: Optimized our CRM; 29% of candidates sourced from CRM activity and is going up. Targeted emails vs. blasts
- 7. CORPORATE EXECUTIVE BOARD (CEB) Shannon Smedstad Director, Employment Branding CEB @ShannonSmedstad 息2014 QUEsocial 2 1. FREE: Employer Branding Camp Internally to educate on CEB Employer Value Proposition, use social media, strong job descriptions, leverage LinkedIn Employer Branding People MUST be the link between Company Strategy and Talent Acquisition Team 2. PAY: Content Rich Career Site. Helps attract talent and repel unqualified talent. Also mobile optimized is very important
- 8. 息2014 QUEsocial 2 GLASSDOOR Will Staney Head Talent Warrior Glassdoor @WillStaney 1. FREE: Start Using Instagram to show off authentic images of Glassdoor Work Life 2. PAY: Video Career Content. Use an internal resource or external vendor to produce a regular stream of engaging video. Helps Mobile, Global and SEO strategy
- 9. 息2014 QUEsocial 2 KFORCE Allison Kruse Senior Manager, Social Media & Talent Acquisition KForce @AllisonAKruse 1. FREE: Digital Audit and view through the eyes of target candidate, customers and investors Are your values represented? Is there an emotional connection? Launch an internal Social Media Academy Shine a light on what people are saying about your on Social. Glassdoor can be eye opening for executives
- 10. 息2014 QUEsocial 2 CDW Jen Sommesi Sr. Manager, Employment Branding and Talent Programs CDW @JenSommesi 1. FREE: Read Your Glassdoor Reviews! Get executives involved in data Apply for The Candidate Experience Awards Might Win, Great Benchmarking Data 2. PAY: Invest In Recruitment Marketing; We Love @SmashFly Digital Interviewing to enhance Candidate Experience. Also leverage to capture internal employee testimonials. We use @HireVue for both
- 11. QUESTIONS/COMMENTS 息2014 QUEsocial 11 Connect with me!
- 12. 息2014 QUEsocial THE QUEsocial APPROACH 息2014 QUEsocial 12
- 13. 息2014 QUEsocial QUEsocial AMPLIFIES EMPLOYER BRAND AND AUTOMATES SOCIAL TALENT ACTIVITIES Recruiter Admin Responsibilities 1. Identifies Content (i.e. employee profiles, company news, etc.) 2. Uploads Content, chooses audience segments and schedules delivery 3. Pushes Content to users
- 14. QUEsocial AMPLIFIES YOUR EMPLOYER BRAND AND AUTOMATES SOCIAL ACTIVITIES 息2014 QUEsocial She receives sharable content wherever she is in the office, Lauren registers as a user and completes the company social media compliance policy on the go or at home Lauren completes a social training module so she knows how to effectively engage her network and leverage best practices in the social media channel She can share content with her social networks with the touch of a link She earns game points for her social activities and challenges met and receives recognition in the company leaderboard She can visit the platform for additional challenges, sharable content and training 1 2 3 4 5 6 14
- 15. 息2014 QUEsocial RECRUITER CLICKS ON LINK WITH A STANDARDIZED MESSAGE AND DECIDES WHICH NETWORKS TO SHARE 15 CLIENT TEAM LOADS NEW CONTENT INTO QUEsocial AND THE RECRUITER IS ALERTED VIA SMS OR EMAIL QUE Alert 10 social media facts and statistics in USA you should know about in 2014, Click to share: http://bit.ly.1m8cSFo" !
- 16. 息2014 QUEsocial SHARED WITH THEIR INDIVIDUAL SOCIAL NETWORKS WITH ONE TOUCH Executive Vice President! 16