Jots pinterest 7.9
- 1. Overview WHAT: Pinterest Sweepstakes around Back-To-School ! MESSAGE: Jennie-O Makes Back To School Easy. Pin tips, tricks and recipe ideas for a chance to win great prizes! ! OBJECTIVE: Drive awareness by pushing Jennie-O branded content/pins out to participants and their Pinterest circles; Drive site traf鍖c ! MEASUREMENT: Repins and site traf鍖c ! TIMING:August 18 - September 14 ! PRIORITY PRODUCTS: Deli Turkey,Turkey Bacon,Turkey Sausage, Ground Turkey,Taco Seasoned Ground Turkey
- 2. Process LANDING PAGEDRIVERS PINTEREST Created byVendor Email Capture Rules Legal Contest Sweepstakes Enter Email Repin Prompt Entry Con鍖rmation Our Inspiration Board Includes 4 categories of inspiration: Morning Shortcuts Lunchbox Ideas After-School Snacks 15-Minute Meals Earned Syndicated article Owned Jots.com homepage carousel Switch Circle Facebook Pinterest Contest Pin Twitter Paid Search Retargeting Promoted Posts on Facebook Sales Team One-sheeter to inform Retailers On-package stickers Turkey bacon & sausage Taco Seasoned Ground Turkey
- 3. Landing Page Wireframe Back To School Sweeps Get inspired for a chance to win. Its Easy: EnterYour Email Pin Back-to-School Ideas Win! 1 (We will only use this to contact you if you win!) enter your email Submit Pin Back-to-School Ideas Start with our favorites! 15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts tease prize I agree to Terms & Conditions You could win Footer + LEGAL copy 2 3 1 2 3
- 4. User Flow DRIVERS Back Error Message Invalid Email, Mandatory T&C Con鍖rmation Message Thanks.That was easy. Now Pin for a chance to win! Con鍖rmation Message Youre done! Well contact winners by DATE. Get more ideas on our Pinterest Board ok Landing Page Step 1: Enter Email on Landing Page Success! Step 2: Pin an Idea If not logged in to Pinterest* If logged in to Pinterest* Pinterest API Overlay on Landing Page Done! Jennie-O Back To School Board *Note:This pins to the users personal board, not to a Jennie-O Board
- 5. Our Inspiration Board Well create content, 8-12 Pins, for users repin from the landing page.The content will cover 4 main Back-to-School categories: Morning Shortcuts Lunchbox Ideas After-School Snacks 15-Minute Meals ! This content, along with additional, relevant content, will also appear on a Back-to-School Board on the Jennie-O Pinterest Page. Back To School Sweeps Get inspired for a chance to win. Its Easy: EnterYour Email Pin Back-to-School Ideas Win! 1 (We will only use this to contact you if you win!) enter your email Submit Pin Back-to-School Ideas Start with our favorites! 15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts tease prize I agree to Terms & Conditions You could win Footer + LEGAL copy 2 3 1 2 3
- 6. *brand our pins / include a #hashtag Morning Shortcut Hacks ALT: Make Mini Turkey Fritattas on Sunday night and freeze them. Simply heat and serve in the mornings for a portable, instant breakfast. Inspiration Board Pins - Morning Shortcuts Lists Pin Jennie-O Recipe/Product Pin JennieO print-off for kids to 鍖ll out each week ALT: A Grab-And-Go Breakfast Pin from Jennie-O http://www.jennieo.com/recipes/129-Turkey- Sausage-and-Egg-Breakfast-Sandwich Turkey Sausage and Egg Breakfast Sandwich Less than 15 Minutes Send them with your kids on their way out the door! Theyll love their Breakfast Buddy.
- 7. Lunch Hacks Alts: -Make it fun with Sushi Sandwich Rolls -Freeze their juice box as a built-in icepack thats ready-to-drink by lunchtime. Inspiration Board Pins- Lunchbox Ideas Use the schools hot lunch program especially if theyre serving Jennie-O Turkey! Take photos of cute lunch boxes packed with Turkey. Examples: Jennie-O Recipe/Product PinLists Pin Create a branded pin that suggests using hot lunch featuring Jennie-O Get more protein in their lunch with sandwich kabobs: Layers of turkey and cheese between less bread! *brand our pins / include a #hashtag
- 8. Inspiration Board Pins - After School Snacks Snack Hacks Jennie-O Recipe/Product PinLists Pin Create a GIF Top 5 Protein-Packed SnacksYour Kids Will Love Pre-Slice apples and keep them from turning brown by holding them together with a rubber band. Alt: Wrap turkey around pretzel sticks for a healthy, protein-packed snack kids love. Pull from snack ideas we have from Biggest Loser. Turkey + Cheese. Etc. *brand our pins / include a #hashtag 1 2 3 29 grams of proteinUnder 15 minutes prep 13 grams of protein
- 9. Inspiration Board Pins- 15 Minute Meals Did you know all of this is in tonights meal? Find more tips and tricks on JennieOkids.com 1 2 3 4 Weeknight Meal Hacks/Tips Jennie-O Recipe/Product PinLists Pin 5 Weeknight Recipes for Tiny Tummies (FEATURE JOTS RECIPES) Create an ingredient GIF with branded title/end slides. *brand our pins / include a #hashtag Add tip Buy pre seasoned meat to save prep time ALT: Use an upside down muf鍖n tin to make taco bowls! The best part is that theyre baked instead of fried.
- 10. Appendix - Extra Ideas Morning Hacks Snack Hacks Dinner HacksLunch Hacks
- 11. Appendix - Extra Ideas Inspiration/Starter Images Messages Use a magnetic lunch chart to plan lunch Planning
- 12. Execution
- 13. Execution - Sweepstakes Pins
- 14. Execution - Sweepstakes Pins
- 15. Execution - Sweepstakes Pins
- 16. Execution - Sweepstakes Pins
- 17. Execution - Sweepstakes Pins
- 18. Execution - Sweepstakes Pins
- 19. Results Registrations: 8,567 Unique Users Impressions: Reach: Increased Follow Count: RESULTS GRAPH