Journalism Rising

Dec 2, 20160 likes374 views

The document discusses opportunities for innovation in journalism to better serve audiences. It emphasizes becoming more audience-centric and focusing on the unique value and function of journalism rather than competing with other media. Experimenting with new formats, partnerships, revenue streams, and ways of guiding readers can help close the gap between what audiences want and what journalists provide. If journalism clarifies its narrative purpose and builds relationships with audiences, it can rise to meet changing information needs.

Innovation = Getting Somewhere New
Experience Design = “Humans Becoming”
Newsroom of Digital Age = Function & Fit
New Day Lessons from US | Biz Models Evolve

New Standard
In 1902, Walter Williams traveled to
27 nations on four continents to
publicize the 1904 St. Louis World's
Fair to the international press…
Elected president of the Press
Congress of the World; and led its
first formal sessions in Honolulu,
Hawaii in 1921
he lectured in Beijing and Shanghai,
and established a department of
journalism at China's Yenching
University in 1928
in 1914 he created the Journalist's Creed, a
statement of professional guidelines often
evoked as the definitive code of ethics for
journalists.

II. US/Market Information Ecology
Journalism “Becoming” | Lessons Learned

Innovation Op? Within Marketplace
What the US has been learning – the hard way….

Innovation Op? Less Nostalgia. More Moxie

Innovation Op? OWN the NARRATIVE
While Journalists may be
considered “the media”
Not ALL media are Journalists
(or doing Journalism)

Innovation Op? Narrative Marketplace
FUNCTION of journalism, reclaim meaning
REVENUE streams diverse – “service line” abundance
JOURNALISM deepens understanding of world - in context
CELEBRATE HOW journalism is built WITH readers
EDITORIAL extensible – CROSS CHANNEL – “OMNI”
DISCOVERY guide readers – to experience & taste the difference

Innovation Op? Clarity of Value To Audience

III. Game Advantage: Function Trumps Form
Journalism & Media NOT THE SAME THING

“We’re going to either hang separately or
survive together.” Texas Tribune’s CEO Evan Smith

RELATIONSHIP Driven
CONTENT Partnerships – fills out editorial
PLACE BASED CONNECTION, affinity + appeal + authentic
PRINT – has specific job & editorial with a shelf life
ONLINE – a different job, story begins when it posts
MEETINGS – creating INLETS – informing editorial
MEMBERS – recruit friends & family
NETWORKED – you’re not alone
SAY NO – focus on your unique contribution
REMEMBER TO ASK – ways readers can support narrative
501 c 3 – US 3rd Sector? A tax status not a business model

“Take a long, hard look at the biggest disconnect there is,
there’s a gap between what the audience wants and what
journalists are doing.”
Stacy-Marie Ishmael of BuzzFeed News, formerly of the Financial Times.
EXPERIMENTS: NOTE GAPS = Opportunity

INNOVATION in VOICE
JOURNALISM AS SERVICE: CONSUMER PROTECTION

INNOVATION in THOUGHT, VOICE, FUNCTION
JOURNALISM NARRATIVE: SET IT FREE

JOURNALISM Rising
Email lisa@journalismaccelerator.com
@journaccel
@lskube

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Journalism Rising

1. Journalism Rising? Audience First

2. Innovation = Getting Somewhere New Experience Design = “Humans Becoming” Newsroom of Digital Age = Function & Fit New Day Lessons from US | Biz Models Evolve

3. Innovation: Getting Somewhere New

7. New Era

9. New Information & Readers

10. New Connection

11. New Standard In 1902, Walter Williams traveled to 27 nations on four continents to publicize the 1904 St. Louis World's Fair to the international press… Elected president of the Press Congress of the World; and led its first formal sessions in Honolulu, Hawaii in 1921 he lectured in Beijing and Shanghai, and established a department of journalism at China's Yenching University in 1928 in 1914 he created the Journalist's Creed, a statement of professional guidelines often evoked as the definitive code of ethics for journalists.

12. New Transmission

13. New Media

14. New Technology

15. New Editorial Package

16. New & Better Technology

17. Technology Platform as Power

18. New Role & Definition

19. New Expectations

20. New Beings “Becoming”

21. II. US/Market Information Ecology Journalism “Becoming” | Lessons Learned

22. Innovation Op? Within Marketplace What the US has been learning – the hard way….

23. Outlets & Inlets

24. Information Ecology: System Design

25. Innovation Op? Define Function. Do That

26. Innovation Op? Less Nostalgia. More Moxie

27. Innovation Op? Simplify. Make it Tasty

28. Innovation Op? Unlikely Partnerships

29. Innovation Op? OWN the NARRATIVE While Journalists may be considered “the media” Not ALL media are Journalists (or doing Journalism)

30. Innovation Op? Narrative Marketplace FUNCTION of journalism, reclaim meaning REVENUE streams diverse – “service line” abundance JOURNALISM deepens understanding of world - in context CELEBRATE HOW journalism is built WITH readers EDITORIAL extensible – CROSS CHANNEL – “OMNI” DISCOVERY guide readers – to experience & taste the difference

31. Innovation Op? Audience Centric Not all CONTENT is created EQUAL VARIETY terrific, help reader gain value & meaning SERVING size matters, SEQUENCE for easy foraging Which AUDIENCES need your work MOST? EDITORIAL enriched by and through AUDIENCES served GO DIRECT! Let readers carry your brand & protect truthyness NEW NARRATIVE invite reader to experience JOURNALISM

32. Innovation Op? Clarity of Value To Audience

33. US Market: Greatest Unmet Innovation

34. III. Game Advantage: Function Trumps Form Journalism & Media NOT THE SAME THING

35. “We’re going to either hang separately or survive together.” Texas Tribune’s CEO Evan Smith

38. RELATIONSHIP Driven CONTENT Partnerships – fills out editorial PLACE BASED CONNECTION, affinity + appeal + authentic PRINT – has specific job & editorial with a shelf life ONLINE – a different job, story begins when it posts MEETINGS – creating INLETS – informing editorial MEMBERS – recruit friends & family NETWORKED – you’re not alone SAY NO – focus on your unique contribution REMEMBER TO ASK – ways readers can support narrative 501 c 3 – US 3rd Sector? A tax status not a business model

39. DIVERSITY MATTERS: Representative Mix

40. CHANGING LANDSCAPE: OUTLETS MULTIPLY

41. EXPERIENCE DESIGN: HUMANS ��䰿�ѱ��…

42. CHANGING LANDSCAPE: AUDIENCE DEMAND

43. RELATIONSHIPS @ CENTER: AUDIENCE FIRST

44. CHANGING LANDSCAPE: AUDIENCE ADVOCATES

45. CHANGING LANDSCAPE: AUDIENCE+NETWORKS

46. NEWSROOM EXPERIMENTS

47. NEWSROOM EXPERIMENTS

48. SERVICE/BUREAU

49. EXPERIMENTS: PLAY TO STRENGTHS Neighborhood and other local news generally isn’t always as exciting as national and international news can be. How does what you’re doing change that? If community publishers focus on showing how their local news is important to residents, then I think that will naturally increase excitement and loyalty to their content. www.bloom.li

50. “Take a long, hard look at the biggest disconnect there is, there’s a gap between what the audience wants and what journalists are doing.” Stacy-Marie Ishmael of BuzzFeed News, formerly of the Financial Times. EXPERIMENTS: NOTE GAPS = Opportunity

51. EXPERIMENTS: DEMYSTIFY FAKE NEWS

52. EXPERIMENTS: NOTE TRENDS “P��ʷ��”

53. EXPERIMENTS: NOTE TRENDS “P��ʷ��”

54. INNOVATION in VOICE JOURNALISM AS SERVICE: CONSUMER PROTECTION

55. INNOVATION in THOUGHT, VOICE, FUNCTION JOURNALISM NARRATIVE: SET IT FREE

56. INNOVATION in JOURNALISM SET IT FREE

57. JOURNALISM Rising Email lisa@journalismaccelerator.com @journaccel @lskube

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Journalism Rising

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