Journalism talk - Optimists - Spring 2013

May 23, 2013Download as PPTX, PDF0 likes240 views

In the daily news our papers compete in 140 characters or less. We are working on the level with the people we serve - neighbors can now Tweet out news of a house fire in less time than it takes our journalists to log on to our phones. That’s a fundamental shift in the way we approach news. We are not the only means of distributing the message. What do I do? I try to make a connection. I connect the people that are the afflicted, the humble, the unknown or unsung, and I put their stories into the marketplace so that what they do might catch on. The Burbank Leader, like all community newspapers of 2013, still promotes and maintains that marketplace. This is what makes language so important – our communities are predicated on capturing that conversation, shaping it, using language to build it into something meaningful, rather than a random mishmash of words. Perhaps now more than ever, though, it needs the input and contributions of its readership – that inherent association Tocqueville talks about – to serve its mission of community engagement.

Journalism and the
Burbank Community
Bryan Mahoney
February 2013

About Bryan
• Writes the Burb‟s Eye View column each Wednesday
• Moved to California in 2010
• Holds several awards from the New York and New
England Press Associations for investigative and
community engagement work
5/23/2013 2Journalism and the Burbank Community

5/23/2013 Journalism and the Burbank Community 3
But first … a Mad Lib

WHY?
Words influence LANGUAGE,
LANGUAGE influences thought.
5/23/2013 Journalism and the Burbank Community 4

THIS GUY KNEW
HIS STUFF.
5/23/2013 Journalism and the Burbank Community 5

5/23/2013 Journalism and the Burbank Community 6

Gutenberg.
5/23/2013 Journalism and the Burbank Community 7

Gutenberg.
5/23/2013 Journalism and the Burbank Community 8

The printing press.
Even Snooki wrote a book. Think about it.
5/23/2013 Journalism and the Burbank Community 9

5/23/2013 Journalism and the Burbank Community 10

Alexis de Tocqueville
Wrote ‘Democracy in
America’
• Originally titled,
„Hey America! You
Rock at Democracy‟
• French historian and
Keanu Reeves lookalike
5/23/2013 Journalism and the Burbank Community 11

The only authors whom I
acknowledge as American
are the journalists. They indeed
are not great writers, but they
speak the language of their
countrymen, and make
themselves heard by them.
-From “Democracy in America”
1835/1840

James Joyce
Wrote ‘Finnegan’s Wake’
• Big surprise: An Irish
book about whisky
• English wasn‟t good
enough, so he
made up words
5/23/2013 Journalism and the Burbank Community 13

Finnegan’s Wake, Page One
Is this English, or an eye chart?
5/23/2013 Journalism and the Burbank Community 14

Narrative Journalism
5/23/2013 Journalism and the Burbank Community 15

The „new‟ news
5/23/2013 Journalism and the Burbank Community 16

The New York Times
• One of the first newspapers to
go online
• Had a chance to charge for
content but didn‟t. Reversed its
policy 10+ years later.
• Represented unlimited real
estate; difficult to sell ads online
when space is unlimited
5/23/2013 Journalism and the Burbank Community 17

How to be a Journalist
5/23/2013 Journalism and the Burbank Community 18
1. Grow a beard.
2. Learn how to ask questions
that can‟t be answered with
“Yes” or “No.”
3. Be an active listener.

Woodward.
5/23/2013 Journalism and the Burbank Community 19

Woodward.
5/23/2013 Journalism and the Burbank Community 20

Woodward.
5/23/2013 Journalism and the Burbank Community 21
“The central dilemma
in journalism is that you don't
know what you don't know.”

‘A Broader Look at an Imperfect System’
With enough time on your hands, you too can pore through
hundreds of property records on a Sunday afternoon.
5/23/2013 Journalism and the Burbank Community 22

The Osorio Family
At the end of the day, a journalist gets to meet great people.
5/23/2013 Journalism and the Burbank Community 23

Information overload.
5/23/2013 Journalism and the Burbank Community 24

Traditional Service
5/23/2013 Journalism and the Burbank Community 25

Service online
5/23/2013 Journalism and the Burbank Community 26

A newspaper can only subsist on
the condition of publishing
sentiments or principles common
to a large number of men. … The
fact that the newspaper keeps
alive, is a proof that at least the
germ of such an association exists
in the minds of its readers.
-From “Democracy in America”
1835/1840

5/23/2013 Journalism and the Burbank Community 28

5/23/2013 Journalism and the Burbank Community 29

Anatomy of a Newspaper
5/23/2013 Journalism and the Burbank Community 30
Advertising Editorial
News Opinion
Letters OpEd Editorials
Money Money
Money Money Money

5/23/2013 Journalism and the Burbank Community 31

5/23/2013 Journalism and the Burbank Community 32

A final Mad Lib
5/23/2013 Journalism and the Burbank Community 33
Journalism today is a(n) evolving profession, one that
requires more involvement from its audience in order to
work. Newsgathering and news sharing are participatory
activities and though the medium has changed the
message has not. Community journalism still has its place
in delivering stories to its readers – it must cement its role
in uncovering the unseen if it is to remain relevant.

Thank you.
I will now accept _____________
and also ______________.
PLURAL NOUN
PLURAL NOUN
questions
pancakes

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Journalism talk - Optimists - Spring 2013

1. Journalism and the Burbank Community Bryan Mahoney February 2013

2. About Bryan • Writes the Burb‟s Eye View column each Wednesday • Moved to California in 2010 • Holds several awards from the New York and New England Press Associations for investigative and community engagement work 5/23/2013 2Journalism and the Burbank Community

3. 5/23/2013 Journalism and the Burbank Community 3 But first … a Mad Lib

4. WHY? Words influence LANGUAGE, LANGUAGE influences thought. 5/23/2013 Journalism and the Burbank Community 4

5. THIS GUY KNEW HIS STUFF. 5/23/2013 Journalism and the Burbank Community 5

6. 5/23/2013 Journalism and the Burbank Community 6

7. Gutenberg. 5/23/2013 Journalism and the Burbank Community 7

8. Gutenberg. 5/23/2013 Journalism and the Burbank Community 8

9. The printing press. Even Snooki wrote a book. Think about it. 5/23/2013 Journalism and the Burbank Community 9

10. 5/23/2013 Journalism and the Burbank Community 10

11. Alexis de Tocqueville Wrote ‘Democracy in America’ • Originally titled, „Hey America! You Rock at Democracy‟ • French historian and Keanu Reeves lookalike 5/23/2013 Journalism and the Burbank Community 11

12. The only authors whom I acknowledge as American are the journalists. They indeed are not great writers, but they speak the language of their countrymen, and make themselves heard by them. -From “Democracy in America” 1835/1840

13. James Joyce Wrote ‘Finnegan’s Wake’ • Big surprise: An Irish book about whisky • English wasn‟t good enough, so he made up words 5/23/2013 Journalism and the Burbank Community 13

14. Finnegan’s Wake, Page One Is this English, or an eye chart? 5/23/2013 Journalism and the Burbank Community 14

15. Narrative Journalism 5/23/2013 Journalism and the Burbank Community 15

16. The „new‟ news 5/23/2013 Journalism and the Burbank Community 16

17. The New York Times • One of the first newspapers to go online • Had a chance to charge for content but didn‟t. Reversed its policy 10+ years later. • Represented unlimited real estate; difficult to sell ads online when space is unlimited 5/23/2013 Journalism and the Burbank Community 17

18. How to be a Journalist 5/23/2013 Journalism and the Burbank Community 18 1. Grow a beard. 2. Learn how to ask questions that can‟t be answered with “Yes” or “No.” 3. Be an active listener.

19. Woodward. 5/23/2013 Journalism and the Burbank Community 19

20. Woodward. 5/23/2013 Journalism and the Burbank Community 20

21. Woodward. 5/23/2013 Journalism and the Burbank Community 21 “The central dilemma in journalism is that you don't know what you don't know.”

22. ‘A Broader Look at an Imperfect System’ With enough time on your hands, you too can pore through hundreds of property records on a Sunday afternoon. 5/23/2013 Journalism and the Burbank Community 22

23. The Osorio Family At the end of the day, a journalist gets to meet great people. 5/23/2013 Journalism and the Burbank Community 23

24. Information overload. 5/23/2013 Journalism and the Burbank Community 24

25. Traditional Service 5/23/2013 Journalism and the Burbank Community 25

26. Service online 5/23/2013 Journalism and the Burbank Community 26

27. A newspaper can only subsist on the condition of publishing sentiments or principles common to a large number of men. … The fact that the newspaper keeps alive, is a proof that at least the germ of such an association exists in the minds of its readers. -From “Democracy in America” 1835/1840

28. 5/23/2013 Journalism and the Burbank Community 28

29. 5/23/2013 Journalism and the Burbank Community 29

30. Anatomy of a Newspaper 5/23/2013 Journalism and the Burbank Community 30 Advertising Editorial News Opinion Letters OpEd Editorials Money Money Money Money Money

31. 5/23/2013 Journalism and the Burbank Community 31

32. 5/23/2013 Journalism and the Burbank Community 32

33. A final Mad Lib 5/23/2013 Journalism and the Burbank Community 33 Journalism today is a(n) evolving profession, one that requires more involvement from its audience in order to work. Newsgathering and news sharing are participatory activities and though the medium has changed the message has not. Community journalism still has its place in delivering stories to its readers – it must cement its role in uncovering the unseen if it is to remain relevant.

34. Thank you. I will now accept _____________ and also ______________. PLURAL NOUN PLURAL NOUN questions pancakes

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Journalism talk - Optimists - Spring 2013

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Journalism talk - Optimists - Spring 2013