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Carlos Minuesa
Communication Advisor at
American School

• Journalism : the activity
that tells people what is
happening around them.
• News stories: texts
explaining facts of "general
interest".
• Channels: newspapers,
magazines, news on radio
and TVs, webs....

WHAT IS JOURNALISM

Possible codes for news:
 Text
 Photos / Pictures / Graphics
 Audio / Video

Language:
 Formal but simple writing,
easy to understand and read.

NEWS LANGUAGES

These techniques make easier
writing stories and make easier
to read them.

 Use of headlines
 The inverted pyramid
 The 5 W’s (Who, What, When,
Where, Why)

INFORMATIVE TECHNIQUES

Headlines: short sentences that sum up the news.
 Shorter than paragraphs.
 Always 1-2 lines, 10-15 words .
 Neutral, informative phrase: subject + verb + complements.
 Secondary headlines above or below.

HEADLINES

HEADLINES.
NEWS AND NEWS REPORTS

Informative Style. Formal writing but not a novel or an essay.
Here are some tips :

Use short words, rather than Prefer familiar words over
long ones. unfamiliar ones.

Use strong verbs. Prefer active Watch use of qualifying words
over passive voice. and phrases.
Use short sentences. Vary sentence lenght.
Be straightforward. Avoid wordiness.
Use restraint. Use transitions.
Revise. Read your story aloud.

INFORMATIVE WRITING

Photography for journalism has an specific style.
 A good shot: not blur, or moved.
 The most informative elements inside: the facts, the people.
 Preferred, actions than static scenes. Exception: portraits for
interviews.

PHOTOGRAPHY

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