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#JourneysThatMatter For Harshal Shroff/This Corn

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Harshal Shroff
Harshal Shroff

What makes you quit that job and startup ? Does it even matter to startup ? Where do you start when you startup ? Get answers to all these questions as i take you thru the #JourenysThatMatter

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#JourneysThatMatter FROM HOME – OFFICE - WORK
Meet Harshal Shroff ? Is 25yrs old ? Comes from a small town outside bombay/mumbai called “Chinchani” ? Has always been fascinated by what technology can do……..INTERNET ? Internet and Entrepreneurship ? From being a rebel in your workplace. ? From Wantaaaaprenuer to Entrepreneurship. ? THIS VERY MOMENT Tweet to me at @harshal612 , if any of your questions are not answered
GOURMET CORN TOSSED WITH LOVE, TO CREATE A PROPER BALANCE OF HEALTH AND TASTE Make Way for
Why THIS CORN ? ? Currently limited to less than 10 flavors ? Lacks experimentation ? Communicates badly with its consumer ? Has substandard packaging ? …Thus creating no EXPERIENCE Because it aims to disrupt the market*, Which is *Corn in Cups market
Who is THIS CORN ? “We are a new alternative healthy fast food, that provides the Indian market with savory corn delights from across the world”
What Flavors do we serve ? With a balanced pallet of Indian, Mexican, Chinese and Italian (We have added 2 new flavours to the Menu) Our Selling price points vary from INR 39 to INR 110 in- store. They can be worked according to various price pain points like royalties and taxation.
Packaging & Disposables We Do 2 size Regular and This with 100+ gms and 160+ gms. Respectively The packaging is designed keeping in mind the comfort of the consumer to have the dish served. All packing containers will be made with food grade paper
? Store outside Andheri Station (West) operational from 9th Dec, 2015 ? This Corn Express (Kiosk) at Carnival Cinemas, Harmony Mall, Oshiwara ? Product line extended from only Corn Delights to Corn Pizza Minis, Chillers, Corn Patty Burger & Dessert in-store ? Done 10,000+ orders in the last 6 months ? Positive reviews across the board ? Online presence ? Zomato ? Facebook Page ? Twitter ? Instagram ? Website What’s up with THIS CORN Now ?
#JourneysThatBroughtUsHereFROM WHITE BOARD- CONCEPT – STORE- BRAND
#JourenysThatMatter – For This Corn ? Product tastings – 4consultants – 10 tastings- 40 people-20 Unique flavors ? Hiring – Looking for Not only Skills but also +ve Intent, Commitment and Ability to operate with conviction ? Mall Meetings – 35calls in 2hrs – 7 meetings – 1 yes- cancelled. ? Finding the right spot – That allows experimentation, helps us showcase to a large audience and has business as well as badge value. ? Andheri Station - an avg 6.04 lakh people travel from here EVERYDAY. And boy have we been getting some interesting reviews. ? Creating more Products – Creating a line up of massy economical lineup of products with, Cornpizza Mini’s, Chillers and CornBurgs
Store Front
Corn Delights
Corn Pizza Minis + Chillers
“Located at busy streets of Andheri west damn opposite to station closer to Bus depo makes it easier for daily commuters to ease up with their street chat cravings. Quick service, perfectly cooked corn, nicely seasoned in variations, & twisted corn dishes. Kudos to This corn team to construct short sweet yet amazing menu which is truly pocket friendly deal. I hope any age/gender group would love it Awaiting to try all the taste & flavours” ---- Wirtes Roopesh Kadam “This Corn gives an all new definition to our movie interval hot corns. With surprising and mindblowing flavours, This Corn is a great innovative idea. With flavours like Hyderabadi (Biryani) Twist or Mexican or Fiery Teekha.. you'll immediately grow fond of this outlet. The corn is hot and well cooked and the flavours are inspiring. One must be surprised on how a simple dish can taste so complex. It's a real treat, this corn..” -----writes Tanya
Movies Made better With THIS CORN ? Food is the Key revenue driver for multiplexes ? Corn is the most low price – high volume item in the F&B mix ? So what’s the problem ? ? Everyone likes it, No one enjoys it. ? Sweet Corn needs to Evolve to THIS CORN ? In talks with all major multiplex chains to do a pilot, in their properties. ? Closed 2 of them, 2 more to go.
How Does THIS CORN kiosk look ? Cross view Concept design* can be altered according to spaces provided Front view This Corn Kiosk at Carnival Cinemas
Thank YOU ? Hope You #TryThisCorn Interested in THIS CORN ? Reach out to: Harshal Shroff Call – 9960058547 Email – harshal@thiscorn.in Sonali Wyawhare Call – 9870591656 Email – sonali@thiscorn.in

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#JourneysThatMatter For Harshal Shroff/This Corn

  • 2. Meet Harshal Shroff ? Is 25yrs old ? Comes from a small town outside bombay/mumbai called “Chinchani” ? Has always been fascinated by what technology can do……..INTERNET ? Internet and Entrepreneurship ? From being a rebel in your workplace. ? From Wantaaaaprenuer to Entrepreneurship. ? THIS VERY MOMENT Tweet to me at @harshal612 , if any of your questions are not answered
  • 3. GOURMET CORN TOSSED WITH LOVE, TO CREATE A PROPER BALANCE OF HEALTH AND TASTE Make Way for
  • 4. Why THIS CORN ? ? Currently limited to less than 10 flavors ? Lacks experimentation ? Communicates badly with its consumer ? Has substandard packaging ? …Thus creating no EXPERIENCE Because it aims to disrupt the market*, Which is *Corn in Cups market
  • 5. Who is THIS CORN ? “We are a new alternative healthy fast food, that provides the Indian market with savory corn delights from across the world”
  • 6. What Flavors do we serve ? With a balanced pallet of Indian, Mexican, Chinese and Italian (We have added 2 new flavours to the Menu) Our Selling price points vary from INR 39 to INR 110 in- store. They can be worked according to various price pain points like royalties and taxation.
  • 7. Packaging & Disposables We Do 2 size Regular and This with 100+ gms and 160+ gms. Respectively The packaging is designed keeping in mind the comfort of the consumer to have the dish served. All packing containers will be made with food grade paper
  • 8. ? Store outside Andheri Station (West) operational from 9th Dec, 2015 ? This Corn Express (Kiosk) at Carnival Cinemas, Harmony Mall, Oshiwara ? Product line extended from only Corn Delights to Corn Pizza Minis, Chillers, Corn Patty Burger & Dessert in-store ? Done 10,000+ orders in the last 6 months ? Positive reviews across the board ? Online presence ? Zomato ? Facebook Page ? Twitter ? Instagram ? Website What’s up with THIS CORN Now ?
  • 10. #JourenysThatMatter – For This Corn ? Product tastings – 4consultants – 10 tastings- 40 people-20 Unique flavors ? Hiring – Looking for Not only Skills but also +ve Intent, Commitment and Ability to operate with conviction ? Mall Meetings – 35calls in 2hrs – 7 meetings – 1 yes- cancelled. ? Finding the right spot – That allows experimentation, helps us showcase to a large audience and has business as well as badge value. ? Andheri Station - an avg 6.04 lakh people travel from here EVERYDAY. And boy have we been getting some interesting reviews. ? Creating more Products – Creating a line up of massy economical lineup of products with, Cornpizza Mini’s, Chillers and CornBurgs
  • 13. Corn Pizza Minis + Chillers
  • 14. “Located at busy streets of Andheri west damn opposite to station closer to Bus depo makes it easier for daily commuters to ease up with their street chat cravings. Quick service, perfectly cooked corn, nicely seasoned in variations, & twisted corn dishes. Kudos to This corn team to construct short sweet yet amazing menu which is truly pocket friendly deal. I hope any age/gender group would love it Awaiting to try all the taste & flavours” ---- Wirtes Roopesh Kadam “This Corn gives an all new definition to our movie interval hot corns. With surprising and mindblowing flavours, This Corn is a great innovative idea. With flavours like Hyderabadi (Biryani) Twist or Mexican or Fiery Teekha.. you'll immediately grow fond of this outlet. The corn is hot and well cooked and the flavours are inspiring. One must be surprised on how a simple dish can taste so complex. It's a real treat, this corn..” -----writes Tanya
  • 15. Movies Made better With THIS CORN ? Food is the Key revenue driver for multiplexes ? Corn is the most low price – high volume item in the F&B mix ? So what’s the problem ? ? Everyone likes it, No one enjoys it. ? Sweet Corn needs to Evolve to THIS CORN ? In talks with all major multiplex chains to do a pilot, in their properties. ? Closed 2 of them, 2 more to go.
  • 16. How Does THIS CORN kiosk look ? Cross view Concept design* can be altered according to spaces provided Front view This Corn Kiosk at Carnival Cinemas
  • 17. Thank YOU ? Hope You #TryThisCorn Interested in THIS CORN ? Reach out to: Harshal Shroff Call – 9960058547 Email – harshal@thiscorn.in Sonali Wyawhare Call – 9870591656 Email – sonali@thiscorn.in