Lemonade out of Lemons: Design increases your data’s value to your users
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The document discusses how to enhance the value of data for users through intentional design in user experience. It emphasizes understanding user goals, contexts, and interactions with data, while also advocating for customization to meet diverse user needs. Key concepts include transitioning from data consumption to curation and creation, and fostering collaboration and transparency in data interactions.
Lemonade out of Lemons: Design increases your data’s value to your users
- 1. LEMONADE OUT OF LEMONS Design increases your data’s value to your users SemTech East • Washington DC • 1 December 2011 Duane Degler @ddegler duane@designforcontext.com www.designforcontext.com Jasmin Phua @jasphua jasmin@designforcontext.com
- 2. duane degler @ddegler can't this be easier to do? © J. Phua & D.Degler • Design for Context • 1 December 2011 2
- 3. jasmin 2002 phua @jasphua © J. Phua & D.Degler • Design for Context • 1 December 2011 3
- 4. Raw ingredient = Data © J. Phua & D.Degler • Design for Context • 1 December 2011 4
- 5. Value of your data USER EXPERIENCE USER GOAL What do you know about the user? Why am I here? What are they interacting with? design with intent before during after © J. Phua & D.Degler • Design for Context • 1 December 2011
- 6. design perspective Goals Motivation Triggers User Experience Mental model Situation Expectations Familiarity Urgency Specificity Completeness Complexity Preferences How does the design align with your goals? © J. Phua & D.Degler • Design for Context • 1 December 2011 6
- 7. Father's Day 2011 Proactive behavior Context-sensitive X Relevance © J. Phua & D.Degler • Design for Context • 1 December 2011 7
- 8. what went wrong? “Is Gmail really nagging its users about such a personal topic” ! sion "..recently lost my dad...incredibly mocking" inva "I don't have a father, and I don't appreciate being reminded" © J. Phua & D.Degler • Design for Context • 1 December 2011 8
- 9. presumptuous design Did users know that it was Father's Day? Very likely “ insensitive mocking EXPECTATIONS vs „ nagging don't appreciate PRESUMPTIONS » Location / context in system what if it was only on the calendar? » No user control » Perspective: "reminder" » Action: "Call..." design with intent © J. Phua & D.Degler • Design for Context • 1 December 2011 9
- 10. people are complex Users Goals ? Situation » User Experience • Relevant • Integrated • Illuminating • Personal • ...and have • Social Mobile complex needs • • Location-aware Situated • Temporal • Multi-modal © J. Phua & D.Degler • Design for Context • 1 December 2011 10
- 11. INTERACTING WITH DATA © J. Phua & D.Degler • Design for Context • 1 December 2011 11
- 12. How do users interact with your data? CONSUMER CURATOR » Why is the user here? » What are they interacting with? » How much do you need to know about the user? » How does this align with your goals? COLLABORATOR CREATOR © J. Phua & D.Degler • Design for Context • 1 December 2011 12
- 13. CONSUMER CONSUME :: Looking for answers, suggestions, resources, diversion DESIGN GOALS » Reduce noise » Increase signal » Supporting progress » Bite-size chunks – structure and granularity HOW TO HELP » Provide control THE USER? » Make it accessible and frictionless » Create opportunities to capture users' perspectives and interests © J. Phua & D.Degler • Design for Context • 1 December 2011 13
- 14. Data consumer :: granularity and structure © J. Phua & D.Degler • Design for Context • 1 December 2011 14
- 15. Data consumer :: granularity and structure design for bite-sized chunks © J. Phua & D.Degler • Design for Context • 1 December 2011 15
- 16. Data consumer :: relationships © J. Phua & D.Degler • Design for Context • 1 December 2011 16
- 17. Data consumer :: context, expectations, support wow! Is attending meetups your full-time job? Xnot MY meetups what's mine? which one am I attending? why are these showing up? © J. Phua & D.Degler • Design for Context • 1 December 2011 17
- 18. Data consumer :: context, expectations, support A third party (meetup organizer) has become intermediary for YOUR context © J. Phua & D.Degler • Design for Context • 1 December 2011 18
- 19. Data consumer :: context, expectations, support Quantified Self » see related interest topics Less More like like this this I don't want suggestions for this design for control © J. Phua & D.Degler • Design for Context • 1 December 2011 19
- 20. Data Consumer to Data Curator feedback CONSUME CURATE added value perception of value & relevance frictionless © J. Phua & D.Degler • Design for Context • 1 December 2011 20
- 21. Data consumer :: low friction interaction design for availability and access © J. Phua & D.Degler • Design for Context • 1 December 2011 21
- 22. Moving from consuming to curating User-surfaced perspectives of your content © J. Phua & D.Degler • Design for Context • 1 December 2011 22
- 23. CURATOR CURATE :: Refining, supplementing, adding value, offering perspectives, helping out DESIGN GOALS » Lighter weight data entry responsibilities and engagement » User engagement adds value without pre- requisite knowledge or experience » Support the users' understanding beyond creation needs » Enable users to surface relationships HOW TO HELP » Embedding opportunities into the consumer THE USER? interface meaningfully © J. Phua & D.Degler • Design for Context • 1 December 2011 23
- 24. Data curation :: enable surfacing of relationships design to manage risk © J. Phua & D.Degler • Design for Context • 1 December 2011 24
- 25. Data curation :: embedding opportunities design for serendipity © J. Phua & D.Degler • Design for Context • 1 December 2011 25
- 26. Data Curator to Data Creator structure CURATE CREATE supplement produce a complete whole investment © J. Phua & D.Degler • Design for Context • 1 December 2011 26
- 27. CREATE :: Express or produce something that creates a complete whole CREATOR DESIGN GOALS » All the capabilities and resources to produce a finished product should be at hand » If structure is important, then structure should be supported » Reduce redundancy in user interactions via HOW TO HELP accelerators THE USER? » Anticipate capabilities and resources needed » Provide structure where encouraged and appropriate © J. Phua & D.Degler • Design for Context • 1 December 2011 27
- 28. Moving from curation to creation How do you support the curate-to-create transition? © J. Phua & D.Degler • Design for Context • 1 December 2011 28
- 29. Data creation :: assembling content » curatorial perspective © J. Phua & D.Degler • Design for Context • 1 December 2011 29
- 30. Data creator :: anticipate capabilities bring relevance and context from your content environment extend composition to support narrative structures provide smart metadata opportunities © J. Phua & D.Degler • Design for Context • 1 December 2011 30
- 31. Data creator :: relationships from your content environment searches are brute force ways to assemble and tune content © J. Phua & D.Degler • Design for Context • 1 December 2011 31
- 32. Data creator :: smart metadata opportunities © J. Phua & D.Degler • Design for Context • 1 December 2011 32
- 33. Data creator :: support narrative structures Comparison „ Quote “ Montage Procedural / Sequential 1. 2. 3. Rating and Review © J. Phua & D.Degler • Design for Context • 1 December 2011 33
- 34. Data Creation & Curation to Data Collaboration COLLABORATE CONSUME CURATE CREATE © J. Phua & D.Degler • Design for Context • 1 December 2011 34
- 35. COLLABORATE :: COLLABORATOR Working with others towards a shared experience, community, or vision DESIGN GOALS » Make information available in a consumable manner » Support human agent dialogues; online-offline » Transparency HOW TO HELP » Increase exposure and awareness of context THE USER? » Support articulation of differing perspectives © J. Phua & D.Degler • Design for Context • 1 December 2011 35
- 36. Data Collaboration: applied context filter bubble issue design for transparency and awareness © J. Phua & D.Degler • Design for Context • 1 December 2011 36
- 37. Data Collaboration: applied context I want seafood pasta As long as there are vegetarian options that place on Via dei Mille near Piazza Amedeo Coffee, must have good coffee Let's find a place where we can sit outside © J. Phua & D.Degler • Design for Context • 1 December 2011 37
- 38. Thank you jasmin@designforcontext.com duane@designforcontext.com www.designforcontext.com