J.Richy Miranda-Cortese Media Executive Resume 2014
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J. Richy Miranda-Cortese is an international media and entertainment executive with over 30 years of experience in marketing, management, promotion, production, broadcasting, and content licensing. He has spearheaded major initiatives such as planning complex negotiations that led to a record label merger, developing innovative language lesson plans and talent tours, and launching Puerto Rico's first English television station and LED video displays. Miranda-Cortese holds leadership roles consulting on content development, venue operations, and advising on emerging media trends. He has a proven track record of success across various industries.
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J.Richy Miranda-Cortese Media Executive Resume 2014
- 1. J. RICHY MIRANDA-CORTESE PO Box 190878 ? San Juan, PR 00919 (787) 505-3049 ? Email: mirandacortesesphere@gmail.com INTERNATIONAL MEDIA AND ENTERTAINMENT EXECUTIVE MARKETING ? MANAGEMENT ? PROMOTION ? PRODUCTION ? BROADCASTING ? CONTENT LICENSING High-performance leader with 30+ years of professional experience creating, planning, and executing value-based propositions that propel revenue/profit growth. Visionary and strategist with extreme savvy in establishing strong negotiating position, market share growth, communicating competitive value, and exploiting new business opportunities. Exceptional executive-leadership skills with talent of establishing and communicating vision, developing strategy, executing tactical plans, and motivating and empowering teams and individuals to achieve remarkable, sustainable results. An effective change agent with a high level of integrity. Outstanding creative talents. Fully bilingual (English-Spanish) verbal and written. Computer proficient. Success in Marketing, Programming and Operations Leadership Increasing Audience/Capitalizing on Emerging Opportunities Content Development REPRESENTATIVE SUCCESS STORIES ? Successfully planned and directed complex negotiations for merger and acquisition of various record labels that further became one of the strongest labels in the United States (Hispanic market). ? Spearheaded the movement of Spanish speaking talent to the US crossover market. ? Designed and developed innovative high-performance French and Spanish Lesson Plans; led development and marketing for the USA, and created Talent Live Performance Tours to promoted initiative. ? Launched 1st English Speaking TV station operating in Puerto Rico from stage one to full operation, creating a new marketplace for English Speaking context in a Spanish speaking market. ? Developed, operated and market the 1st LED Video Display Score Boards in Puerto Rico, opening a whole new market for advertisement. ? Conceived, created, and directed production of high-profile events, sales & marketing strategies, promotion campaigns including TV licensing for ¡°Ricky Martin Europa Live¡±, First Ever UFC event in Puerto Rico, 1st Major League Baseball Games in Puerto Rico: Orioles vs. Dodgers, San Juan Jazz Festival, Professional Boxing Events (38), El Gran Combo 25 Anniversary, San Juan Bill Fish Tournament, Palmas del Mar Regatta, among others. ? UFC Presentation in Puerto Rico made the government create a law that would allow the event, creating a new industry nonexistent at the time. Areas of Expertise: ? Broadcast Content Development ? New & Emerging Media ? B2B & B2C Marketing ? New Product Launch/Serving & Positioning ? Product Acquisition ? Talent Development ? Planning, Strategy & Execution ? Media Relations ? Artists Crossover ? Market & Research Planning ? Negotiation/ Closing Skills ? Radio & TV Promotions ? Sports & Entertainment Events Promotion ? Competitive Sales & Sales Management ? Special Event Planning ? Branding, PR and Recognition ? Financial/P&L Management ? Business Development ? Customer Acquisition, Loyalty & Retention ? Strategic Alliances ? Corporate & Crisis Communications ? Hispanic Market ? Advertising & Media Planning Entertainment andMediaIndustry Experience International Promotion Manager, Merger & Acquisition Director, Talent & Lesson Plan Development, Programming and Promotion Director, News Director, News Anchor, Assignment Editor, T.V. Show Host, Trade Outs Manager, Sports & Entertainment Director, Venue Operator & Media Consultant Verifiable Highlights of Expertise: ? High level of industry contacts¡ªNational/International¡ªEntertainment, TV, radio. ? Building strategic alliances throughout media industry. ? Constant evolution of new concepts/markets opportunities. ? Evaluation, recruiting, and working with top-shelf talent. ? Establishing and maintaining of cutting-edge concepts. ? Created efficient operation of television station in Puerto Rico. ? Created niche marketing for LED Video Display in Puerto Rico. ? Achieved the live airing of events from Puerto Rico to international markets.
- 2. J. RICHY MIRANDA-CORT?SE PAGE 2 EXECUTIVE PERFORMANCE OVERVIEW Venue & Media Consultant, MIRANDA-CORTESE & SPHERE, San Juan, PR ? 96-Present ? Launched entrepreneurial consulting venture specializing in content development for media broadcasting, production, marketing of international content, mergers and acquisition, and operational efficiency. Outstanding experience in FCC research, emerging trends and PPV licensing. ? Turned a non-profitable governmental venue operation into one of the best operating venues in Puerto Rico, generating profit and revenues never expected. Managed first government venue operation, ¡°Roberto Clemente Stadium¡± with significant results being able to be accredited by MLB and others including the Caribbean Baseball Series. ? Advised government, broadcasters and others in reference to media, broadcasting, production, international content marketing and acquisition. ? Conceived, developed, operated and marketed the first LED Video Display Score Boards in Puerto Rico. ? Designed, produced, and directed high-performance sales and marketing campaigns for national and international markets for several events such as: ¡°Ricky Martin Europa Live¡±, Marcos Witt, D¨ªa Nacional de la Salsa, Radio Vida Anniversaries, Circo Latino Americano, Richy Ray and Bobby Cruz, Fifty Cent, The San Juan Beauty Show PR Largest Convention, Due?a y Se?ora (telenovela), La Gran Balloon Parade, Dreamhouse Entertainment, among others. ? Orchestrate the first ever UFC event in Puerto Rico and out of the US, that made Government create new law allowing the event presentation locally. The initiative led to the creation of a new industry nonexistent. ? Negotiated the First 24/7 Telenovela Content Television (Latele Novela Network). Director, SPORTS & ENTERTAINMENT LTD, San Juan, PR ? 91-96 ? Led sports events production and marketing, concert production, and marketing co-production of telenovelas including marketing them to international markets. Took advantage of new trends, needs and niches in the television market. ? Specialized in content development and marketing licensing of content, and licensing of P.P.V. to carriers. ? Carried-out co-production of telenovelas between Venezuela and Puerto Rico including sales and marketing strategies to penetrate international market: Coraz¨®n de Diamante and La Millonaria. ? Produced, sold and market international events for Latin America Sports Promotions, Hot Boxing Promotions, Professional Boxing Events Production, the First Live Boxing Events to be televised from Puerto Rico to Telemundo, Univision, and Galavision, and Sugar Ray Leonard Boxing Events, among others. Programming and Promotions Department Director / Manager, WPRV-TV 13, Carolina, PR ? 86-91 ? Recruited to plan and lead and aggressive turnaround and market repositioning of the station in Puerto Rico. Challenged to identify the critical factors impacting operating, creative and financial performance, and introduce a new image, new programming and new identify to foster profitable growth. ? Transitioned WPRV-TV from a virtual unknown into the First English Speaking TV station to operate in Puerto Rico. ? Network negotiation (ABC, CBS, NBC, Fox) ? Sports Content Licensing (NBA, MLB, NFL) ? Broadcasting and production equipment negotiation (Sony, Larcan), ? 5:00 PM News Edition Anchor. ? Transmitted the Calgary Winters Olympics and created a market for airing and marketing ¡°The Winter Olympics Games¡± in Puerto Rico with a team from Puerto Rico. Talent & Lesson Plan Development, LYMAN CARTER LTD, Boston, MA ? 81-85 ? Created, developed, and coordinated bilingual lesson plan program, incorporating music and lyrics for USA Students learning Spanish and French as second language. ? Identified statewide market opportunity for the development and production of Talent Live Performance Tours, providing the opportunity of artist to penetrate the USA and crossover in their native language.
- 3. J. RICHY MIRANDA-CORT?SE PAGE 3 Executive Performance Overview continuation . . . International Promotions Department Manager, ALHAMBRA RECORDS, Madrid, Miami and Puerto Rico ? 78-81 ? Consistently promoted through a series of increasingly responsible positions from Promotions Manager, to Merger & Acquisitions Director to International Promotions Manager with one of the top recording labels in the market. ? Responsible for search and development of new talent and markets spearheading the movement of Spanish speaking talent to the US crossover market ? Lead the mergers and acquisitions of other labels and products in order to increase company value and decrease competition; as results became one of the strongest record labels in the United States (Hispanic market). ? Accountable for the development, strategy and implementation of promotion, advertising, public relations and marketing of all catalog inventories of recordings. EDUCATION & PROFESSIONAL DEVELOPMENT Master Degree ¨C Mass Media Communications, NEW YORK UNIVERSITY, New York City, NY Bachelor Degree ¨C Communication & Advertising, UNIVERSITY OF THE SACRED HEART, San Juan, PR ? Mass Media Communication Hispanic Market ? New and Emerging Medias Regularly attended courses, workshops, and seminars to keep current in the industry and to enhance personal growth. PROFESSIONAL AFFILLIATIONS NATPE - National Association of Television Program Executives WOMEX - (short for World Music Expo) MIDEM - (March¨¦ International du Disque et de l'Edition Musicale) MIPCOM - (TV and Entertainment Market) SPORTEL ¨C sports television platform ROBERTO CLEMENTE FOUNDATION