Juan Romero CV
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Juan E. Romero is an innovative fashion design and merchandising leader with over 15 years of experience designing apparel for men's, young men's, and boys' markets. He is currently the Creative Director at Northstar Designs LLC where he supervises all design and production. Previously, he was a Senior Designer and Merchandiser at Star Ride Kids Inc. where he increased annual sales from $5M to $15M. He has also held design and merchandising roles at several other apparel companies. Romero has a BFA in Fashion Design from Pratt Institute.
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Juan Romero CV
- 1. Ìý CV - Juan E. Romero 212-750-0721 northsar@aol.com 347 ÌýEast Ìý53rd ÌýStreet Ìý6A Ìýâ–ª ÌýNew ÌýYork, ÌýNY Ìý10022 Ìýâ–ª Ìýwww.linkedin.com/in/juaneromero1/ Ìý Visionary Fashion Design & Product Development Innovative and creative fashion design and merchandising leader with a keen eye for detail and the ability to conceptualize and translate ideas into seasonal trend-right apparel for the Men’s, Young Men’s and Boys’ markets. Hands-on experience with Product Lifecycle Management (PLM) developing woven, sweater and knit lines to meet the needs of a demanding market. Proficient in Adobe Illustrator, Photoshop, U4ia, Color Matters, FileMaker Pro and Microsoft Office Suite. Bilingual Spanish. Career Success Men’s & Women’s Sportswear Creative Director- Northstar Designs LLC / 65 MCMLXV 6/12 to Present •  Supervised the entire fashion design, technical design and graphic design for all product categories including graphic t-shirts, denim jeans, casual bottoms, caps, beanies and fleece hoodies. •  Designed unique, allover and placement art, including embroidery and appliqués based on seasonal concepts & palettes and prepared detailed artwork packages that were ready for print. •  Managed the entire Production process from concept to final production with a focus on style, fit and price. •  Negotiated FOB pricing with overseas agents and suppliers and worked with domestic shipping company and freight forwarder to successfully import various product categories through US customs in a timely and efficient manner. •  Issued grading guidelines and WIP reports to vendors after fit and trim approvals to ensure quality was consistent throughout the production phase. •  Created websites, set up and integrated all ecommerce systems on the following platforms: Wix, WordPress, Shopify, Shipwire, eBay and Amazon. •  Established brand identity and launched marketing campaigns on social media platforms including Facebook, Twitter, Pinterest, and Instagram in order to create brand awareness and initiate customer engagement. •  Created online shops on third party ecommerce marketplace platforms including Opensky, Sears, Rakuten, Storenvy and Fancy to generate additional product sales. Ìý 1
- 2. Ìý CV - Juan E. Romero 212-750-0721 northsar@aol.com 347 ÌýEast Ìý53rd ÌýStreet Ìý6A Ìýâ–ª ÌýNew ÌýYork, ÌýNY Ìý10022 Ìýâ–ª Ìýwww.linkedin.com/in/juaneromero1/ Ìý 2 Boy’s Sportswear Senior Designer/Merchandiser | Star Ride Kids Inc. 4/2003-12/2010 •  Identified emerging fashion trends, generated successful product concepts, created inspiration boards and devised eye-catching color palettes while adhering to seasonal line plans. •  Shopped domestic and international marketplace for inspiration and product opportunities. •  Selected fabrics, yarns, finishes and styling details for all apparel categories. •  Conducted research utilizing trend books, color services, online trend services as well as frequent in store shopping to keep up to date with the market. •  Designed product categories for distinct distribution channels, from mass/discount to mid-tier better department stores. •  Divisions Managed: Boy’s 4-20 and Infant/Toddler Divisions, Carter’s Watch the Wear license (all product categories), Panyc, Boyz Threadz Infant/Toddler line, and all Private Label programs. •  Increased annual sales volume from $5 million to $15 million by creating new product categories and expanding the line assortment in fresh and exciting ways. •  Grew market share by effectively strategizing with Sales and Production teams to ensure product was designed within cost parameters. •  Continually improved line strategies and identified new opportunities by analyzing retail sell- through reports, market feedback, competitive trends, and product performance information. •  Presented collections to Sales Force, provided presentation tools and merchandising catalogs and prepped the team for market. •  Directed Technical Designers and overseas agents to achieve the highest standards of manufacturing and quality control and improve margins on all programs. •  Attended all comparison fittings, first proto fittings and pre-production fittings- gave concise feedback to technical design on how to adjust garments in order to insure fits were to specification. •  Met tight production deadlines and adhered to merchandising calendar milestones by skillfully managing workflow and resources. •  Oversaw the development of all artwork related to product packaging and marketing- worked with suppliers on execution to make sure the elements were within cost targets. •  Merchandised and styled showroom for all appointments with key accounts. •  Presented line to account buyers and senior management. •  Built strong cross-functional relationships with Sales, Production, Technical Design Departments.
- 3. Ìý CV - Juan E. Romero 212-750-0721 northsar@aol.com 347 ÌýEast Ìý53rd ÌýStreet Ìý6A Ìýâ–ª ÌýNew ÌýYork, ÌýNY Ìý10022 Ìýâ–ª Ìýwww.linkedin.com/in/juaneromero1/ Ìý 3 Men’s Sportswear Senior Designer/Merchandiser | Marko Apparel •  Directed and in-house graphic artist and communicated sample details to vendors in India, Taiwan, and Korea. •  Designed unique knit and woven tops for music legends such as the Rolling Stones, Pearl Jam, Metallica, and Billy Joel. •  Created diverse apparel items for Jesse James, West Coast Choppers, and Monster Garage brands. Ìý Men’s Sweater & Knit Tops Senior Designer/Merchandiser | Savante Apparel Inc. •  Designed complete Fall and Spring lines of cut and sew and yarn-dyed knit tops and sweaters. •  Created CAD boards for Sales and communicated pre-production details to international agents/suppliers. •  Created tech packs with sketch, detail and trim pages necessary for costing and production orders. •  Evaluated all lab dips, artwork submits and bulk fabrics. •  Communicated daily with overseas factories and vendor partners on production and development issues. •  Examined and measured proto, fit and TOP samples to ensure accurate execution of requested measurements, quality, construction and overall fit. Past Success: •  Active Wear & Sportswear Design Director | JCorp Inc. (JayGur International) •  Young Men’s Sportswear Senior Designer / Merchandiser | Kids International / Success Apparel •  Young Men’s & Boy’s Denim & Sportswear Senior Designer / Merchandiser | Paco Sport Limited •  Boy’s 4-7/8-20 Sportswear Designer | Kids International Education Bachelor of Fine Arts Degree in Fashion Design | Pratt Institute, Brooklyn, NY Fashion Institute of Technology | School of Continuing and Professional Studies l New York, NY