More Related Content
Similar to justin_larsen-portfolio (20)
justin_larsen-portfolio
- 1. 310.994.8572 // me@justinlarsen.com // justinlarsen.com
- 2. GREETINGS I AM JUSTINLARSEN Multi-talented ethanol-based thinking-machine
- 3. I am Justin Larsen The Vicious Robot, a 15 year finely-tuned and precision-crafted creative directional machine. Strategically utilized in award winning agencies and technology startups. Programmed at interactive design, planning and execution. For maximum efficacy and efficiency. Self-learning autonomous operation. Base structure of digital interactive hexagridonal chops with matrices of traditional girders and mediums. Primary fuel source: carbohydrate-ethanol blend. 01 SPECIFICATIONS TBWACHIATDAY INTERACTIVE ART DIRECTOR- (MAR 2007 - AUG 2010) Created conceptual advertising for global and national clients including: Visa, Pioneer, Nissan & Infinity, Pennzoil, Energizer, Pepsi, Gatorade, Proctor & Gamble, Mars Foods, Principal Financial, Leapfrog, Lucky Brand Jeans, Shutterfly, along with cross-brand promotions for Disney, Burger King, and the Olympics. Concepts related to the product and demographic requirements for all mediums (online, print, tv, direct mail, and out of home). Directed the production process to maintain the creative integrity of projects. VICIOUS ROBOT STARTUP SUPERHERO - (AUG 2009 - PRESENT) Building the dreams of Los Angeles newest entrepreneurs. Morphing pen-filled paper napkins into coherent brands with a plan. Grassroots thinking with immediate and expansion goals in mind. Process includes brand development, website UX/IA, and social media strategy, along with presentations, creating explosive results. WORLD POKER TOUR ENTERPRISES, INC SENIOR DESIGNER - (ARP 2005 - MAR 2007) Lead creative for all online and offline marketing properties. Managed and directed a team of five. Primary focus of the department was to create and oversee creative for all mediums including: 30 websites, print, tv and web campaign banners. Work included UX/IA development, style guides and conceptual design executions. W4, LLC CREATIVE DIRECTOR - (AUG 2014 - JAN 2015) Restructured the creative department, while implementing project management tools, defining creative projects and process. Implementing best practices in UX/UI design and development. Managed a remote team in collaboration with the in-house team with semi-weekly scrum recaps to supplement an agile development process. 02 EXPERIENCE INTEL UX/IA FLASH DEVELOPMENT - (2002 - 2004) Designed, developed and QAed multimedia flash presentations for Intels interactive training modules to certify OEM retailers. CHI & PARTNERS ART DIRECTOR / DEVELOPMENT STRATEGY - (2011) Directed and designed both B2B and B2C interfaces for Direct Energy, working onsite at their Houston, Texas headquarters. Working closely with the development and creative teams, we produced a nationally-branded robust billing solution for businesses and clients. OTHER CLIENTS Belkin, Fandango, Safeside Parking, Beachmint, Century Theaters, In Ticketing, Bank of the West, ReBuildUS, Little Black Bag, Southland Polymer, New Basis, Placer Sierra Bank, Pulse Combustion, Cambridge Consulting, and many more. BLITZ INTERACTIVE ASSOCIATE CREATIVE DIRECTOR - (2011- 2012) Conceptual ideas for national clients including FX, Activision, Ultimate Poker, Titleist and Naked Juice. Concepts followed strict creative briefs and budget restraints. Full client presentations including digital, mobile, social media strategy, out of home and pop-up ideas. 03 FREELANCE Design: Photoshop, Illustrator, InDesign, Lightroom, Bridge, After Effects UX/UI: Sketch, Omnigraffle, IntuitionHQ, MixPanel Management: ConceptShare, Sprint.ly, Agile/SCRUM, Gnatt Planning Development: Coda, HTML5, CSS3, Bootstrap, jQuery, AngularJS, Node.js, LAMP Stack Networking: SSH, Github, Debian, Ubuntu, CentOS, Source/Fork Compile 04 TOOLBOX 310.994.8572 los angeles, ca justinlarsen.com me@justinlarsen.com justinlarsen | linkedin
- 4. FX An American basic cable and satellite television channel that is owned by the Fox Entertainment Group division of 21st Century Fox. I contributed to two successful IPs of the FX and FXX networks: The Americans and Archer, in addition to providing the design and development outline of their primary mobile entities. My role was focused on designing and providing development details for their mobile platforms on The Americans and Archer. The same treatment was applied globally for the gallery and landing page aspect across all IPs within the FX and FXX family, giving me high visibility of the entire account. Finally, I provided interconnecting social media hooks between mobile and web interfaces, providing a seamless experience. WHAT I DID Web Design Mobile Design Development Specifications Client Presentations Direct Marketing Social Media Campaign
- 5. NAKED JUICE Producer of natural fruit juice drinks that revolves around two core values sustainability, and good health. I oversaw a skilled team that was given the objective to launch their all new vegetable line. Within the launch campaign proposal, I prepared and presented OOH objectives, unique website concepts, DM, banner ads, and social media engagement under the encompassing campaign VEGGIES WORTH THIER WEIGHT IN GOOD. While taking creative lead, the primary gauge for success was coupon downloads. Previous campaigns with similar objectives forced users to use a JAVA/Flash based experience in order to download the coupon. Within the constraints of legacy vendors, while building new relationships with a mobile-friendly vendor, the resulting experience allowed users to receive their coupon via their desktop or mobile device. WHAT I DID Full Campaigns Web Design Out Of Home Development Specifications Client Presentations Direct Marketing Social Media Campaign
- 6. ULTIMATE POKER The first site to launch in the United States with a legal nod from Nevada regulators. As the design lead, I produced the art direction and development guidelines for their public facing site. Using my previous knowledge as the Senior Designer at World Poker Tour速, I was able to use my both strategic and creative insight on how the site should function. The creation included a robust on-page layout, with both responsive design and HTML5 animation. Additionally I designed and dictated the internal pages and how they interact with the rest of the site along with the gaming platform. WHAT I DID Web Design Development Specifications Client Discovery Client Presentations Full Site Layout
- 7. VISA The worlds leading global payments technology company. I was part of the team that created the GO campaign which was introduced on the Olympics, continued through to the Super Bowl, and progressed into a national campaign for years afterward. My primary role was that of cross branding advertising with both Disney and Burger King, with the objective of increasing Visa usage at both venues. My work proved to be the most successful cross branded campaigns for Visa within their key demographic for each target. WHAT I DID Full Campaign Co-Branded Campaigns Out Of Home Web Design Mobile Design Development Specifications Client Presentations Direct Marketing Press Checks TV Compositions
- 8. LITTLE BLACK BAG Little Black Bag is loosely based on a Japanese tradition known as the Lucky Bag Sale. During the event, retailers sell mystery bags of products and customers buy these bags and trade the items inside with their friends. The initial design, branding, user experience, and early development specifications were conceived by myself and the founder of the company over the course of 8 weeks. I set the groundwork for what became a well established startup, taking scattered notes and transforming them into a coherent platform investors believed in. The founder and myself worked side by side to get seed, angel, Series A, and Series B funding to propel the idea into a real company. What started off as two guys tossing ideas back and forth in a living room, turned into a $10-million+ backed company within a year. WHAT I DID Web Design Branding User Experience Information Architecture Development Specifications Focus Groups Investor Presentations
- 9. PENNZOIL BLACK MAGIC Black Magic Wheel Cleaner is safe on all wheel types - improves the appearance of all types of wheels without hazing or discoloration. As the digital and creative lead, I designed and presented website, banner and nation television ideas to the client. The final production included national television spots in both 30- and 60-second version aired for three months, in addition to statically placed website-rich media banners. Sales of the product increased 10 times during this period, making it one of their most successful demographic driving campaigns ever produced. WHAT I DID Full Campaign Web Design Development Specifications Client Presentations Direct Marketing TV Compositions
- 10. SAFE SIDE PARKING Instant Notifications Keeping Every Day Safe. Safe Side Parking is a startup venture that provided users with unique phone or text message alerts to move their vehicle during periods defined by the user. Primarily focused on street sweeping, anti grid-lock, and other ticket invasive situations. I designed, developed, managed, and planned the entire platform from the ground up, including responsive design that works seamlessly with both mobile and desktop devices. The execution included information based landing pages to a robust user administration platform. I also designed and developed their branding and advertising efforts. WHAT I DID Full Campaign User Experience Information Architecture Out Of Home Web Design Mobile Design Development Specifications Admin Layout Client Presentations Development Management Direct Marketing Press Checks
- 11. BELKIN American manufacturer of consumer electronics that specializes in connectivity devices. I designed and developed their gaming division website. As the sole lead and architect for two phases of their platform before Razor took control, all ideas and design of the n52te project came to light under my planning, design and development. The n52te was one of Belkins most ambition projects in the PC gaming arena, one that drew massive attention from the community. Soon after the launch of the product, the PC device powerhouse Razor took control and forged a partnership with Belkin to provide a world class gaming device and online experience. WHAT I DID Web Design User Experience Information Architecture Development Specifications Development Client Presentations
- 12. FEATURED CLIENTS Ive worked with some of the worlds biggest brands, along with famous designers, artists, bloggers, and entrepreneurs.
- 13. Humans are inferior; the robot for you 310.994.8572 // me@justinlarsen.com // justinlarsen.com