Globalization refers to the increasing integration and interdependence of economies and cultures around the world. It has been driven by declining trade barriers, improved technology, and the growth of multinational corporations. The advantages of globalization include increased capital flows, more job opportunities, and sharing of knowledge. However, critics argue that it can also lead to exploitation of cheap labor markets, loss of cultural identity, and increasing inequality between rich and poor. Glocalization recognizes the importance of integrating local and global brands to help local businesses develop.
2. WHAT IS GLOBALIZATION?
Globalisation is an interaction and
integration leading to interdependence of
companies and cultures around the
world, (Farooq, 2014).
3. CAUSES OF GLOBALIZATION
Decline of trade and investments barriers.
Improved technology
Improved transport.
Rapid growth of multinational companies.
(Council, 2011)
4. ADVANTAGES OF
GLOBALIZATION
Increased flow of capital due
to large investments.
Globalization creates more
job opportunities for people.
Sharing of knowledge and
technology across the world.
(Singh, 2014).
6. DISADVANTAGES OF
GLOBALIZATION
( Walia, 2017)
Exploitation of cheaper labour markets.
Loss of cultural identity.
The gap between the poor and the rich
increases.
7. Declining of economies due to loss of
local businesses.
Damage to the environment.
8. GLOCALIZATION (Dickerman, 2012)
Glocalization is the process that shows the importance of
integrating local brands with global brands.
It can help local brands to develop.
9. REFERENCES
Council, G. (2011). Globalisation. Available from slideshare at
/crosswaysfederation/globalisation-10277497?qid=6807995c-c70b-4e18-80ac-
9d0a3963c0d2&v=&b=&from_search=2 (Accessed 21 August 2022).
Dickerman, A. (2012).Glocalization. Available from slideshare at
/alysondickerman/glocalization-13597304?qid (Accessed 21 August 2022).
Farooq, Q. (2014). Globalisation. Available from slideshare at /hcc79/chapter001-32946179
(Accessed 21 August 2022).
Singh, S. (2014). Globalisation. Available from slideshare at /singhshivam1995/globalisation-
37759535?qid=9e3a3475-d2c7-49c3-9b9b-323d6847810c&v=&b=&from_search=6 (Accessed 21 August 2022).
Walia, A. (2017). Globalization. Available from slideshare at /AditiWalia1/globalization-pdf
(Accessed 21 August 2022).