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Kabletown	
 	
 
Vertical	
 Integration	
 	
 
Update	
 
      CONFIDENTIAL	
 	
 NOT	
 FOR	
 DISTRIBUTION
Current	
 Status	
 

               ≒ Broadcast	
 and	
 Network	
 Channels	
 
   TV	
       ≒ Kabletown	
 Cable	
 TV	
 service	
 


               ≒ Kabletown	
 Broadband	
 Internet	
 Service	
 
Internet	
 


                     ≒ GE	
 Phones	
 
 Phone      	
 	
  ≒ Kabletown	
 Phone	
 Service	
 


               ≒ Kouchtown	
 
Couches	
 


                                                   2	
 

                                                                      OverthinkingIt.com
New	
 Competition	
 

                                  IKEA	
 UPPLEVA	
 TV	
 

                                  IKEA	
 is	
 a	
 Swedish	
 
                                     furniture	
 company.	
 
                                     The	
 TVs	
 are	
 made	
 in	
 
                                     China.	
 

                                  Integrated	
 Blu-足Ray	
 
                                     Player,	
 Sound	
 
                                     System,	
 and	
 Internet	
 
                                     Video	
 


                         3	
 

                                                           OverthinkingIt.com
IKEA	
 Vertical	
 
       Integration	
 
     TV	
 
                   ≒ UPPLEVA	
 TV	
 

   TV	
           ≒ None,	
 for	
 now	
 
Networks	
 




TV	
 Stands	
 
                   ≒ BEST	
 DAL,	
 HEMNES,	
 MOSJ	
 TV	
 Stands	
 

 Internet	
 
                   ≒ None,	
 for	
 now	
 

  Phone 	
 	
 
                   ≒ None,	
 for	
 now	
 

 Couches	
 
                   ≒ EKTORP,	
 KIVIK,	
 SANDBY	
 Couches	
 

                                                    4	
 

                                                                               OverthinkingIt.com
Kabletown	
 Vertical	
 
       Integration,	
 Revisited	
 
     TV	
 
                   ≒ NONE.	
 (GE	
 left	
 TV	
 business.)	
 

                   ≒ Broadcast	
 and	
 Network	
 Channels	
 
   TV	
 
Networks	
        ≒ Kabletown	
 Cable	
 TV	
 service	
 


TV	
 Stands	
 
                   ≒ NONE.	
 


 Internet	
 
                   ≒ Kabletown	
 Broadband	
 Internet	
 Service	
 

                   ≒ GE	
 Phones	
 
  Phone 	
 	
    ≒ Kabletown	
 Phone	
 Service	
 


 Couches	
 
                   ≒ Kouchtown	
 

                                                                     5	
 

                                                                             OverthinkingIt.com
Kabletown/IKEA	
 
SWOT	
 Analysis	
 
                          Helpful	
                                         Harmful	
 

                          ≒ Handsome	
 Executives	
                       ≒ Kouchtown	
 couches	
 are	
 
Internal	
 Factors	
 




                          ≒ American	
 Company	
                             expensive	
 and	
 uncomfortable	
 
                          ≒ Queen	
 of	
 Jordan	
                        ≒ No	
 TVs	
 or	
 TV	
 stands	
 
(Kabletown)	
 




                                                                             ≒ TGS	
 with	
 Tracy	
 Jordan	
 



                          ≒ IKEA	
 lacks	
 TV/broadband/                  ≒ IKEA	
 couches	
 are	
 inexpensive	
 
External	
 Factors	
 




                             phone	
 networks	
                               and	
 comfortable	
 
                          ≒ Swedish	
 is	
 hard	
 to	
 pronounce	
     ≒ IKEA	
 can	
 get	
 consumers	
 to	
 
                                                                                assemble	
 TV/broadband/
                                                                                phone	
 networks	
 with	
 
(IKEA)	
 




                                                                                instructions	
 and	
 Allen	
 
                                                                                wrenches	
 
                                                                     6	
 

                                                                                                             OverthinkingIt.com
SWOT	
 Analysis	
 
Conclusions	
 

 IKEA	
 is	
 a	
 direct	
 threat	
 to	
 Kabletowns	
 Vertical	
 Integration	
 
    strategy	
 

 Allen	
 wrenches	
 =	
 lower	
 labor	
 costs	
 =	
 unbeatable	
 cost	
 
    advantage	
 

 My	
 Harvard	
 MBA	
 really	
 came	
 in	
 handy	
 when	
 putting	
 that	
 
    SWOT	
 matrix	
 together.	
 By	
 the	
 way,	
 did	
 I	
 mention	
 that	
 I	
 went	
 
    to	
 HBS?	
 




                                                 7	
 

                                                                                        OverthinkingIt.com
Options:	
 Pros	
 &	
 Cons	
 

                                    Pros	
                              Cons	
 
Lobby	
 FCC	
 to	
 ban	
 the	
  Virtually	
 eliminates	
           Bravo	
 is	
 developing	
 a	
 new	
 
letters	
 奪,	
 辰,	
 and	
    naming	
 options	
 for	
 IKEA	
  show	
 called	
 Re奪l	
 Housewives	
 
旦	
 in	
 media	
 properties	
                                       of	
 stersund	
 

Lobby	
 Congress	
 to	
          Takes	
 away	
 IKEAs	
 key	
    First	
 they	
 came	
 for	
 the	
 Allen	
 
make	
 Allen	
 wrenches	
        competitive	
 advantage	
          wrenches,	
 and	
 I	
 did	
 not	
 speak	
 
illegal	
 in	
 the	
 US	
                                            outBecause	
 I	
 was	
 not	
 an	
 
                                                                         Allen	
 wrench.	
 
Buy	
 IKEA	
                      Market	
 domination	
              	
 Takes	
 forever	
 to	
 navigate	
 in-足
                                                                         store	
 maze	
 to	
 get	
 to	
 the	
 IKEA	
 
                                                                         cash	
 registers.	
 Oh,	
 look,	
 $2	
 
                                                                         placemats!	
 
Shut	
 down	
 Kouchtown	
  Cuts	
 losses	
 on	
 failed	
          Killing	
 American	
 Jobs	
 is	
 what	
 
                              product	
                                 Obama	
 does,	
 not	
 Kabletown	
 
                                                          8	
 

                                                                                                       OverthinkingIt.com
Recommendations	
 

 Cancel	
 TGS	
 with	
 Tracy	
 Jordan	
 

 Lobby	
 President	
 Romney	
 to	
 declare	
 war	
 on	
 Sweden	
 

 Beat	
 IKEA	
 in	
 Swedish	
 Meatball	
 market	
 with	
 Kabletown	
 
    meatballs	
 made	
 from	
 pink	
 slime	
 




                                              9	
 

                                                                              OverthinkingIt.com

More Related Content

Kabletown Vertical Integration Update

  • 1. Kabletown Vertical Integration Update CONFIDENTIAL NOT FOR DISTRIBUTION
  • 2. Current Status ≒ Broadcast and Network Channels TV ≒ Kabletown Cable TV service ≒ Kabletown Broadband Internet Service Internet ≒ GE Phones Phone ≒ Kabletown Phone Service ≒ Kouchtown Couches 2 OverthinkingIt.com
  • 3. New Competition IKEA UPPLEVA TV IKEA is a Swedish furniture company. The TVs are made in China. Integrated Blu-足Ray Player, Sound System, and Internet Video 3 OverthinkingIt.com
  • 4. IKEA Vertical Integration TV ≒ UPPLEVA TV TV ≒ None, for now Networks TV Stands ≒ BEST DAL, HEMNES, MOSJ TV Stands Internet ≒ None, for now Phone ≒ None, for now Couches ≒ EKTORP, KIVIK, SANDBY Couches 4 OverthinkingIt.com
  • 5. Kabletown Vertical Integration, Revisited TV ≒ NONE. (GE left TV business.) ≒ Broadcast and Network Channels TV Networks ≒ Kabletown Cable TV service TV Stands ≒ NONE. Internet ≒ Kabletown Broadband Internet Service ≒ GE Phones Phone ≒ Kabletown Phone Service Couches ≒ Kouchtown 5 OverthinkingIt.com
  • 6. Kabletown/IKEA SWOT Analysis Helpful Harmful ≒ Handsome Executives ≒ Kouchtown couches are Internal Factors ≒ American Company expensive and uncomfortable ≒ Queen of Jordan ≒ No TVs or TV stands (Kabletown) ≒ TGS with Tracy Jordan ≒ IKEA lacks TV/broadband/ ≒ IKEA couches are inexpensive External Factors phone networks and comfortable ≒ Swedish is hard to pronounce ≒ IKEA can get consumers to assemble TV/broadband/ phone networks with (IKEA) instructions and Allen wrenches 6 OverthinkingIt.com
  • 7. SWOT Analysis Conclusions IKEA is a direct threat to Kabletowns Vertical Integration strategy Allen wrenches = lower labor costs = unbeatable cost advantage My Harvard MBA really came in handy when putting that SWOT matrix together. By the way, did I mention that I went to HBS? 7 OverthinkingIt.com
  • 8. Options: Pros & Cons Pros Cons Lobby FCC to ban the Virtually eliminates Bravo is developing a new letters 奪, 辰, and naming options for IKEA show called Re奪l Housewives 旦 in media properties of stersund Lobby Congress to Takes away IKEAs key First they came for the Allen make Allen wrenches competitive advantage wrenches, and I did not speak illegal in the US outBecause I was not an Allen wrench. Buy IKEA Market domination Takes forever to navigate in-足 store maze to get to the IKEA cash registers. Oh, look, $2 placemats! Shut down Kouchtown Cuts losses on failed Killing American Jobs is what product Obama does, not Kabletown 8 OverthinkingIt.com
  • 9. Recommendations Cancel TGS with Tracy Jordan Lobby President Romney to declare war on Sweden Beat IKEA in Swedish Meatball market with Kabletown meatballs made from pink slime 9 OverthinkingIt.com