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Kaishi Yamaguchi Illustration, Web and Graphic Design Portfolio 20151129 A5

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Kaishi Yamaguchi
Kaishi Yamaguchi

Kaishi Yamaguchi is an illustrator and graphic designer with extensive experience in restaurant branding, marketing, web design, and social media marketing. He has worked with Guanabana Latin Caribbean Restaurant and Bintang Restaurant on projects including logo design, menu design, web design/maintenance, email marketing, flyer design, and social media marketing. Yamaguchi also has experience in graphic design, web design/maintenance for other clients through agencies. He holds a BA in Illustration and qualifications in art and design.

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KAISHIYAMAGUCHI ILLUSTRATION,WEB &GRAPHICDESIGN •••••••••••••••••••••• •••••••••••••••••••••• --------------------- 2 0 1 5
Profile Enthusiastic designer with extensive background in restaurant branding, marketing and first-hand experience in web design, social media marketing and e-mail marketing. 2013 Oct - 2015 Nov Guanabana Latin Caribbean Restaurant Graphic Designer Graphic design, web design/ maintenance, overseeing the designs produced by other graphic designers. Other responsibilities: logo design, menu design, e-mail marketing, flyer design, poster design, social media marketing www.guanabanarestaurant.com 2013 May - 2015 Mar Bintang Restaurant Graphic Designer Graphic design, web design/ maintenance, responsible for overall direction in branding. Other responsibilities: menu design, mobile site design, e-mail marketing, flyer design, poster design, social media marketing, delivery site set up, photography www.bintangrestaurant.co.uk 2013 May - 2015 Mar Ube Creatives Ltd. Graphic Designer Graphic design, web design/ maintenance for agency and catering clients. 2012 Nov - 2015 Feb Wasabi Team Leader Responsible for variety of tasks including Till management, Complaint handling, stock handling etc. 2012 Sep – 2013 Feb Pearl Architecture & Services Ltd. Graphic Design Intern Company leaflet design, managing any change for print and web based marketing material. 2008 Oct – 2009 Mar Cave People Collective. Intern Supporting start up arts collective formed by individual professional illustrators with their freelance work and blog set up using wordpress. Clients Publication: - Kentish Towner Issue No. 8, November 2013 Education 2010 – 2012 University of Westminster BA Honours Degree in Illustration 1st 2007 – 2010 Working Men’s College Foundation Degree in Art and Design 2:1 2006 – 2007 Working Men’s College Access to HE Diploma in Art and Design Pass residential commercial AIRFAX PUBLIC HOUSE Skills Operating System: Windows XP, 7, Vista, Mac OS 10.7 Software: Adobe Creative Suite - Photoshop CS5 - Illustrator CS5 - InDesign CS5 - Dreamweaver CS5 Final Cut Pro Quarkxpress 9 Wordpress HTML CSS Microsoft Office - PowerPoint - Word - Excel Technical - Screen Printing , Mold making , SLR Photography Language - Japanese - English KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
B i n t a n g r e s t a u r a n t i s a P a n A s i a n f u s i o n r e s t a u r a n t s i t u a t e d a t t h e h e a r t o f C a m d e n To w n s p a n n i n g o v e r 2 5 y e a r s . M y m o s t r e c e n t w o r k w i t h B i n t a n g c o m p r i s e d o f w e b s i t e d e s i g n / m a i n t e n a n c e , m o b i l e s i t e d e s i g n , r e b r a n d i n g i n 2 0 1 4 , d e l i v e r y s e r v i c e o n l i n e s e t u p , e - m a i l m a r k e t i n g , m e n u d e s i g n , p o s t e r a n d f l y e r d e s i g n . M y w o r k i n v o l v e d c l o s e c o l l a b o r a t i o n w i t h t h e s t a f f w o r k i n g i n t h e r e s t a u r a n t w h i l e v a l u i n g t h e i r i n p u t r e g a r d i n g t h e o p e r a t i v e s i d e o f r u n n i n g t h e r e s t a u r a n t , e s p e c i a l l y f o r o n l i n e d e l i v e r y s i t e s e t u p , m a i n t a i n i n g a n d u p d a t i n g t h e w e b s i t e d e s i g n i n c o n v e n i e n c e t o t h e i r n e e d s . KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
BINTANG BINTANG RESTAURANT GRAPHIC DESIGN 01 BINTANG VARIOUS PROMOTION GRAPHIC DESIGN BRIEF: Bintang restaurant had a fairly open brief and branding approach for each promotion which had resulted in me being able to experiment with different style and different looks for each promotion. FIG.01 Halloween 2014 FIG.02 Valentine’s day 2014 FIG.03 Easter 2014 FIG.04 Christmas 2013 FIG.05 Bintang general poster FIG.06 BYOB Bring Your Own Bottles Campaign FIG.07 Delivery site launch campaign 02 BRING YOUR OWN BOTTLE CAMPAIGN GRAPHIC 03 BINTANG DELIVERY LAUNCH POSTER DESIGN 01 02 03 04 05 06 07 What is BYOB? bring your own bicep 112 5647 77262888 KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
BINTANG BINTANG RESTAURANT WEBSITE/ GRAPHIC DESIGN BRIEF: Create a website with a fresh new look working from same wordpress predesigned template as original website accomodating the new delivery site launched. Website also requires landing page function prior to entering the main website for delivery site. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
GUANABANA GUANABANA RESTAURANT WEBSITE/ GRAPHIC DESIGN BRIEF: Create a dynamic parallax website incorporating the simple clean branding working from our new logo designed. Choice of parralax website template needed to keep in mind the ongoing new features being added to the website. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
01 FRESH JUICE POSTER DRAFTS 02 PRODUCT PHOTO SHOOT GUANABANA GUANABANA RESTAURANT FRESH PRESS JUICE BRANDING/ POSTER DESIGN BRIEF: Branding and marketing material design for new product; guanabana cold fresh press juice ranges. For this project the focus of the design was on the organic and natural ingredients of the juice ranges. So for this porpose I decided to photograph the product itself and use this as central part of the promotion in order to create more simple and minimal design. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
EIGAUK EIGAUK WEBSITE DESIGN BRIEF: An open brief film news site design for Japanese audience in UK. With this website I decided to keep the icons and logo design fairly simple to emphasise the film news itself rather than interfare this with the overall design. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
SELF INITIATED SELF INITIATED LOGO AND BRANDING DESIGN WORK BRIEF: A self iniitated logo and branding experiment work for imaginary ink series. The aim of this design was to see how black logo would sit on silver surface containers and to create a product design mock up which I had not created very often previously. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
ARKE ARKE IPHONE CASE DESIGN BRIEF: Create a graphic to be printed on bamboo iPhone case. For this project I have decided to create silhouette animal characters to bring out the natural feel of the case itself. I wanted to convey the idea of the case as being almost like a playrgound for the characters. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
ave People COLLECTIVE G U A N A B A N A L A T I N C A R I B B E A N F i l m a n d U K LOGO DESIGN COMMISSIONS & PROJECTS FIG.01 EIGA UK website logo design FIG.02 CAVE PEOPLE COLLECTIVE FIG.03 GUANABANA RESTAURANT 2014 FIG.04 MAKE A NOISE blog avatar design FIG.05 KAYAMA JIRO self initiated logo design FIG.06 HALAL BACON logo design for restauranteur blog site FIG.07 FILM AND UK Personal Identity Design Project FIG.08 GUANABANA RESTAURANT 2013 01 02 03 04 0805 06 07 MAKE A NOISE KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
IMAGE MAKING BRIEF: Self initiated character design and image making. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN

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Kaishi Yamaguchi Illustration, Web and Graphic Design Portfolio 20151129 A5

  • 2. Profile Enthusiastic designer with extensive background in restaurant branding, marketing and first-hand experience in web design, social media marketing and e-mail marketing. 2013 Oct - 2015 Nov Guanabana Latin Caribbean Restaurant Graphic Designer Graphic design, web design/ maintenance, overseeing the designs produced by other graphic designers. Other responsibilities: logo design, menu design, e-mail marketing, flyer design, poster design, social media marketing www.guanabanarestaurant.com 2013 May - 2015 Mar Bintang Restaurant Graphic Designer Graphic design, web design/ maintenance, responsible for overall direction in branding. Other responsibilities: menu design, mobile site design, e-mail marketing, flyer design, poster design, social media marketing, delivery site set up, photography www.bintangrestaurant.co.uk 2013 May - 2015 Mar Ube Creatives Ltd. Graphic Designer Graphic design, web design/ maintenance for agency and catering clients. 2012 Nov - 2015 Feb Wasabi Team Leader Responsible for variety of tasks including Till management, Complaint handling, stock handling etc. 2012 Sep – 2013 Feb Pearl Architecture & Services Ltd. Graphic Design Intern Company leaflet design, managing any change for print and web based marketing material. 2008 Oct – 2009 Mar Cave People Collective. Intern Supporting start up arts collective formed by individual professional illustrators with their freelance work and blog set up using wordpress. Clients Publication: - Kentish Towner Issue No. 8, November 2013 Education 2010 – 2012 University of Westminster BA Honours Degree in Illustration 1st 2007 – 2010 Working Men’s College Foundation Degree in Art and Design 2:1 2006 – 2007 Working Men’s College Access to HE Diploma in Art and Design Pass residential commercial AIRFAX PUBLIC HOUSE Skills Operating System: Windows XP, 7, Vista, Mac OS 10.7 Software: Adobe Creative Suite - Photoshop CS5 - Illustrator CS5 - InDesign CS5 - Dreamweaver CS5 Final Cut Pro Quarkxpress 9 Wordpress HTML CSS Microsoft Office - PowerPoint - Word - Excel Technical - Screen Printing , Mold making , SLR Photography Language - Japanese - English KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 3. B i n t a n g r e s t a u r a n t i s a P a n A s i a n f u s i o n r e s t a u r a n t s i t u a t e d a t t h e h e a r t o f C a m d e n To w n s p a n n i n g o v e r 2 5 y e a r s . M y m o s t r e c e n t w o r k w i t h B i n t a n g c o m p r i s e d o f w e b s i t e d e s i g n / m a i n t e n a n c e , m o b i l e s i t e d e s i g n , r e b r a n d i n g i n 2 0 1 4 , d e l i v e r y s e r v i c e o n l i n e s e t u p , e - m a i l m a r k e t i n g , m e n u d e s i g n , p o s t e r a n d f l y e r d e s i g n . M y w o r k i n v o l v e d c l o s e c o l l a b o r a t i o n w i t h t h e s t a f f w o r k i n g i n t h e r e s t a u r a n t w h i l e v a l u i n g t h e i r i n p u t r e g a r d i n g t h e o p e r a t i v e s i d e o f r u n n i n g t h e r e s t a u r a n t , e s p e c i a l l y f o r o n l i n e d e l i v e r y s i t e s e t u p , m a i n t a i n i n g a n d u p d a t i n g t h e w e b s i t e d e s i g n i n c o n v e n i e n c e t o t h e i r n e e d s . KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 4. BINTANG BINTANG RESTAURANT GRAPHIC DESIGN 01 BINTANG VARIOUS PROMOTION GRAPHIC DESIGN BRIEF: Bintang restaurant had a fairly open brief and branding approach for each promotion which had resulted in me being able to experiment with different style and different looks for each promotion. FIG.01 Halloween 2014 FIG.02 Valentine’s day 2014 FIG.03 Easter 2014 FIG.04 Christmas 2013 FIG.05 Bintang general poster FIG.06 BYOB Bring Your Own Bottles Campaign FIG.07 Delivery site launch campaign 02 BRING YOUR OWN BOTTLE CAMPAIGN GRAPHIC 03 BINTANG DELIVERY LAUNCH POSTER DESIGN 01 02 03 04 05 06 07 What is BYOB? bring your own bicep 112 5647 77262888 KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 5. BINTANG BINTANG RESTAURANT WEBSITE/ GRAPHIC DESIGN BRIEF: Create a website with a fresh new look working from same wordpress predesigned template as original website accomodating the new delivery site launched. Website also requires landing page function prior to entering the main website for delivery site. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 6. GUANABANA GUANABANA RESTAURANT WEBSITE/ GRAPHIC DESIGN BRIEF: Create a dynamic parallax website incorporating the simple clean branding working from our new logo designed. Choice of parralax website template needed to keep in mind the ongoing new features being added to the website. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 7. 01 FRESH JUICE POSTER DRAFTS 02 PRODUCT PHOTO SHOOT GUANABANA GUANABANA RESTAURANT FRESH PRESS JUICE BRANDING/ POSTER DESIGN BRIEF: Branding and marketing material design for new product; guanabana cold fresh press juice ranges. For this project the focus of the design was on the organic and natural ingredients of the juice ranges. So for this porpose I decided to photograph the product itself and use this as central part of the promotion in order to create more simple and minimal design. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 8. EIGAUK EIGAUK WEBSITE DESIGN BRIEF: An open brief film news site design for Japanese audience in UK. With this website I decided to keep the icons and logo design fairly simple to emphasise the film news itself rather than interfare this with the overall design. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 9. SELF INITIATED SELF INITIATED LOGO AND BRANDING DESIGN WORK BRIEF: A self iniitated logo and branding experiment work for imaginary ink series. The aim of this design was to see how black logo would sit on silver surface containers and to create a product design mock up which I had not created very often previously. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 10. ARKE ARKE IPHONE CASE DESIGN BRIEF: Create a graphic to be printed on bamboo iPhone case. For this project I have decided to create silhouette animal characters to bring out the natural feel of the case itself. I wanted to convey the idea of the case as being almost like a playrgound for the characters. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 11. ave People COLLECTIVE G U A N A B A N A L A T I N C A R I B B E A N F i l m a n d U K LOGO DESIGN COMMISSIONS & PROJECTS FIG.01 EIGA UK website logo design FIG.02 CAVE PEOPLE COLLECTIVE FIG.03 GUANABANA RESTAURANT 2014 FIG.04 MAKE A NOISE blog avatar design FIG.05 KAYAMA JIRO self initiated logo design FIG.06 HALAL BACON logo design for restauranteur blog site FIG.07 FILM AND UK Personal Identity Design Project FIG.08 GUANABANA RESTAURANT 2013 01 02 03 04 0805 06 07 MAKE A NOISE KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN
  • 12. IMAGE MAKING BRIEF: Self initiated character design and image making. KAISHI YAMAGUCHI ILLUSTRATION, WEB & GRAPHIC DESIGN