Kalin Karakehayov - The mindset and habits for building an SEO Empire
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My presentation about "The mindset and habits of building an SEO empire" from The SEO Mastery Summit in Saigo. I removed a few fun slides about the growth of https://seo.domains that could be taken out of context without what I said about them.
Kalin Karakehayov - The mindset and habits for building an SEO Empire
- 1. The mindset and habits you need to build an SEO empire Kalin Karakehayov founder of Seo.Domains
- 2. Who am I and WTF am I doing here? 18 years in the SEO industry 1500+ websites penalized by Google Zero ranked websites in the last 10 years Seo.Domains: DR 88, organic traffic ~5K $14 million in sales of SEO resources $25 million in total sales to happy buyers
- 3. How do you sell stuff for $25M? ? Aim high ? Reinvent yourself every day ? Reinvent your company at any chance How?
- 4. Intuition vs Thinking 1. Thinking sucks! It's evolutionary young, exausting and ineffective. 2. Intuition is evolutionary old, easy and extremely powerful. 3. Intuition comes from experience - it takes no extra effort to build, only time.
- 5. What is “I Grow Younger”? 1. A framework for building your intuition. ? You already have a lot of data points but they may be a mixed mess without the structure needed. ? To create the structure we need to understand the major driving forces in your life.
- 6. The “I Grow Younger” Pillars 1. Unconditional Self-Love and acceptance 2. Game of Self and Game of Life segmenting 3. Hunter mode and Sheep mode dynamic 4. Never forget how things unfold in Time 5. Measure success in Long Term Freedom 6. ...The One Rule that will change your life
- 7. The mindset and habits you need to build an SEO empire? 1.The SEO answer or the mindset answer?
- 8. What is SEO, is it this? SEO = Content + Links + Trusted brand + technicalities... 100+ factors in total
- 9. SEO = ~$150 Billion a year of free value as a Google byproduct You earn this^^ multiplied by your share of the SEO pie
- 10. SEO is NOT an industry! Failed SEO is... Therapy :)
- 11. SEO is NOT an industry! Successful SEO is... Plundering! ($$$)
- 12. SEO is NOT an industry! Plunder like a pirate :) The only thing Google can take from you is your wooden ships. You get to keep all the gold & have unlimited lives!
- 13. Free Lunch #1 1. AI Content 2. Minimal edits 3. Publish 4. Rank something
- 14. Free Lunch #2 Every link creates SEO value from nothing! (Every link not placed is value wasted!) Maximize ?The plundering equation“: Number of Websites X Their Power X The Number of Links utilized per website
- 15. So...? SCALE!!! (low quality if possible)
- 16. What do we scale for? CASH!!! (with low risk if possible)
- 17. Link juice vs. content investment ? Content ranks but cannot be sold once published. ? Link juice helps rank and can be sold long term! My first website was a total failure but has 400% ROI after selling links for 14 years.
- 18. Plundering meta Long term collecting, scuplting and fully using (including exchanging and selling) of Link juice
- 19. If SEO was mathematics... The way to maximize cash from SEO is to focus mainly on Link juice
- 20. Link Juice meets Aged Domains Seo.Domains (120+ people team) is the largest operation of finding, evaluating & catching Expired/Aged domains in the world. We have ~160,000 :) An endless supply of link juice... to help you create more link juice!
- 21. Seo.Domains We were never industry experts... because SEO is not an industry! We were always plundering experts :) You don’t need expertise to plunder. You need to start and scale.
- 22. Link selling is the perfect SEO hedging! The fuel for your SEO empire... ? Not just for cash, but also for PBN diversity :) ? When you’re already profitable, you’ll be under less mental pressure for your money sites. ? You win even if your money sites fail!
- 23. Link Selling is Free Money! ? Buy ~20 domains DR 20-30, different countries ? Local language AI content targeting long tail kws ? Same design, href-lang each to every other one ? Prioritize rare markets (Scandinavia, emerging) ? Target super competitive niches like iGaming ? Traffic can be bought very cheaply, incl. organic (if buyers care... and they shouldn’t)
- 24. Domains from where? Seo.Domains larger inventory than all other vendors combined
- 25. There is no better time for PBNs! ? Free AI content ? Private Whois by default ? Different Cloudflare accounts for hiding hosting IP ? AI can help generate endless WP themes ? Google scaling down manual penalties But you will not do shit about it! Unless you have the Mindset Answer.
- 26. Boxes and Flows ? One mental rule to rule them all! ? Destruct each other like Fire and Ice; ? Flows flow everywhere, boxes define and box in; ? Fears, Inertia, Words, Exp. & Goals are all boxes; ? Love, Meaning, Intuition & Creativity are all flows; You love flows but if you don't have them, you cope using more boxes... like your phone!
- 27. Flows help you, boxes help the tribe! ? Evolutionary origins; ? Left and right brain fight; ? I can pass logic to other humans but not intuition; ? Logic is overtaught, overused and overvalued; ? Intuition is undertaught, underused and undervalued; In the modern world you mostly need flows!
- 28. Flows help you in an almost magical way ? A stupid story about a stupid person... ? Will turn your world around and change your life! ? We are universally bad at change... ? Because the boxes are in the way! ? If only we could use randomness for change... ? Flows are the randomness you need! https://i.gy/out-of-the-box-thinking/
- 29. Where do boxes and flows touch? ? Stories; ? The stories we tell about ourselves (become true); ? The stories we tell about the world (don't) Our indentity can be flows or a bunch of boxes!
- 30. Personal identity ? Who am I? What are my values? ? What do I want from life? ? What are my ways around the world? ? You will never achieve anything contrary to your identity! You will self-sabotage 1000 times before that. You brain protects your identity at all costs. So you need an identity, supporting progress in any direction!
- 31. Company identity should support progress in any direction too! ? 2007 I created content website before I knew it was a thing; ? 2009 I sold my first links before I knew it was a thing; ? 2009 I started an SEO agency before I knew it was a thing; ? 2011-2013 - various stupid “box” projects, all epic fails; ? 2013 - Started doing domains; Newbie mode on! ? 2014-2016 - Spending VC money unproductively; ? 2017 till now - following the money flows;
- 32. The identity of Seo.Domains Errr... domains?
- 33. Quantity is quality for a buyer - All countries - All niches - All price ranges - 100% clean to 100% spam :)
- 34. Quantity is quality for us - 7.5 Million USD side revenue from traffic and ads - 0.7 Million USD in random sales - 0.5 Million daily visits bring us huge visibility for free
- 35. We don’t have an identity SEO Domain sales, traffic/ads, premium domains, domain renting, homepage link rentals, guest posts, niche edits, affiliate, affiliate JVs, link selling JVs and even... ~$3000 a month from receiving spam emails :) Eleven 5-figure to 7-figure revenue streams.
- 36. We don’t have an identity Sometimes this makes us seem stupid af. We have unsold domains for $45 million... ... And only 2 marketing people out of 120 :) But we’re rolling the boulder downhil :) Indonesian casino buyers are figthing for what we have :)))
- 37. Boxes are harmful and at best breed effectivity Flows are healthy and at least breed creativity Effectivity will help you achieve the possible. Creativity will help you achieve the impossible... But are flows effective?
- 38. Resellers - no identity needed - Domains and/or links - Your market/our market on your host - All countries or a specific one - All niches or a specific one - We collect payment or you do - We handle transfers or you do
- 39. Resellers wanted :) 45 million dollars worth of SEO domains are waiting for you. 20% commission paid back any way you want. We have already paid out ~$250k
- 40. Prefer the link buying side? Seo.Domains now also offers top PBN links! (contact us via the contact form) MeUp.com – Growing link marketplace
- 41. Contacts ? Kalin Karakehayov (zaekyt@gmail.com) ? Facebook.com/karakehayov ? https://seo.domains ? Deposit $10K, get $16K to spend (contact sales!) ? Youtube.com/c/SEODomains ? Youtube.com/@GrowYounger ? I Grow Younger (https://i.gy)