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www.kalpins.co
We help shape your Content Marketing, deliver
ongoing SEO Activity Programs, and Exclusively
Assist the Marketing Teams of IT and ITES
companies in the USA & India.
Kalpins is a Content
Marketing & SEO agency
that believes in providing
#ValueFirst.

ABOUT KALPINS
A lot of “Who we are” can be inferred from our very name: Kalpins.
The word “Kalpin” means design in Sanskrit, and it connotes our
vision of designing a better future for our clients. Here at Kalpins,
we believe that design is not just the way things look, but the way
something works.
Are you from IT & ITES industry and have you been wondering
“What to say?” in that next blog article, website, landing page,
social media platforms or other communication mediums?
Kalpins is your place to be. Our team of content experts will be
happy to help. We specialise in B2B content writing so we can
strategize that bit for you. We will be there with you through the
entire process of planning, writing, and editing the content as well
as help you with Search Engine Optimisation (SEO) and PPC Ads
as well.
www.kalpins.co

JOURNEY OF KALPINS
Born in the year 2015, Kalpins started as a digital marketing agency offering a wide range of services to multiple industries, ranging
from real estate, manufacturing, healthcare, hospitality, health and wellness, education, and fitness.
In 2020, while working on a personal branding project for one of the top 100 leaders associated with Tata Consulting Services (TCS),
we recognised content marketing gap in IT and ITES companies. The sector needed content experts and that is where we came into
play, serving the niche with our team of content specialists.
It was soon after that, in 2021, that we created an exclusive content vertical in Kalpins. Our team of content specialists work hand in
hand with the marketing teams of IT and ITES companies. They assist the client’s marketing team with every aspect of content
marketing and other support services like SEO and PPC Ads if necessary.
SEO-friendly articles, Social Media branding, brochure designs, website content are a few amongst many aspects of content writing
that we specialise in.
We take pride to be associated with companies such as Techwave, CoreStack, Titaniam, MontyCloud, Gennovacap amongst others
from the IT and ITES sector. And from the experience that we have derived so far, you can be rest assured that we can assist you and
your marketing team with all your content needs.
www.kalpins.co

We, at Kalpins, aim to increase the
bandwidth of the marketing teams of
companies in IT and ITES sector. We
do so by collaborating with the
client’s marketing team, assisting
them closely on all the projects, thus
ensuring scalable results for them.
When we have you on-board with us,
we view it as a long-term business
relationship. And for us the definition
of this relationship is simple and
clear- as you grow, we grow too.
In short, we are not just your project
managers. Consider us as one from
your own marketing team, because
our end goal is same as yours- to
help your business succeed.
Our vision is to be the first choice of
global IT and ITES companies, for
content marketing solutions.
Generating quality content every day
that stays on top of your target
audiences’ minds will help us achieve
this goal. We would always ensure
that all the efforts of the Kalpins team
move in a direction of scaling your
business and improving profitability.
We marry ethics with excellence to
create new opportunities to build
long-lasting relationships which
can inspire the market and the
culture.
MISSION VISION VALUES
www.kalpins.co

OUR
SERVICES
CONTENT WRITING
SEARCH ENGINE
OPTIMIZATION
www.kalpins.co

CONTENT WRITING
At Kalpins, we live and breathe CONTENT. We are a team of versatile
storytellers who are enthusiastic about creating messages that are
insightful, meaningful and induce your target audience to act.
A particularly important aspect of creating effective narratives is
understanding the vision of company’s top leaders. Why they do
what they do? What drives them to make certain decisions? What
is their vision, mission, and values? What is their take on the latest
product launch and technology? We need answers to these
questions before we start working on a piece of content. And we do
that by having one-on-ones with the leaders themselves.
Understanding their thought process is of utmost importance for
us. That is what drives us to create relevant, up-to-date, and
high-quality content.
Content writing for IT/ ITES companies is our primary offering and
over the years we have gathered expertise in these content forms:
www.kalpins.co

Blogs
Blog writing is our expertise, and our team of content writers are prepared to write and consistently publish new articles when
needed. These blog posts aim at educating your readers, converting them into prospects and buyers.
The articles can be about your business expertise, celebrate you/ your customers’ success stories or discuss the current events,
business trends, latest products & technology and more.
Whitepapers
Through Whitepapers, our team of content writers will discuss in detail about how your new product/ technology is going to
provide solution to your potential customers. This medium will also help provide vital information to your potential customers that
can help convert them into buyers and gain their loyalty too.
E-Books
We, at Kalpins can help you create a lead magnet that is well-written, educational, and useful to the prospects you are trying to
reach.
www.kalpins.co

Co-Ordinated & ABM Content Programs
Account-Based marketing content programs are all about identifying your ideal clients and devising content strategies that will
directly reach out to this specific group. Reach this group via ABM content programs such as Webinars, Promotion Videos, LinkedIn
Ads, direct messages and more. We, at Kalpins can assemble a team for you to deliver, high quality content for your ABM content
programs.
Creating original, engaging, helpful and unique content is the need of the hour and Kalpins can do that for you. Backed by
extensive research done by our team of writers and adding your personal anecdotes/ experiences & technical knowledge to the
piece, is what sets our writing apart.
With every piece of content, we generate at Kalpins, we aim to capture the interest of the target audience, hence converting
readers into prospects and prospects into buyers.
Press Releases
Our B2B content writers will work with you to create, the most newsworthy stories that are good to go as a press release. They
could revolve around new product development, change in leadership, new technological advancement and anything that is of
importance to your business. And you ought to share that with the world, don’t you? Our writers will help you do that the right way.
Case Studies
Every company has untold stories and yours is no different. Let us help you narrate these stories in the form of case studies.
Discuss about the issues that you faced and how you solved them. These cases/ examples will resonate with your audience and
will be significant in the process of converting a prospect into customer
www.kalpins.co

SEARCH ENGINE
OPTIMIZATION
SEO as we all know is getting to rank your product/ service
website higher on search engines like Google and Bing, by using
effective keywords; keywords that are most searched for by the
end users on search engines.
Because SEO is an organic way of staying on the top of the
search results, the process is long-term but of course fruitful. And
we, at Kalpins are here to offer you SEO as a support service. We
will help your content reach the prospects by using effective SEO
tools and techniques, explained here:
www.kalpins.co

The team of SEO professionals at Kalpins
put together a list of primary, secondary
and long-tail keywords that help your
company’s website rank better on the
search engines. They understand your
business objective and target audience,
do competitor analysis, and using
effective keywords, ensure that only
high-quality traffic diverts to your website.
Managed SEO
Strategy
Are you new in your field? Well, you need
credibility from high quality websites by
earning backlinks. These backlinks would
help you rank higher on search engine
pages, and we at Kalpins can help you
with link building if you want us to.
Link Building
Competitor analysis is of the utmost
importance while devising SEO strategy
that works the best for you. And our team
of SEO professionals will help you with it.
Researching the type of content your
competitors are creating, the keywords
and links they are using, are all going to
be a part of a successful competitor SEO
Audit.
Competitor SEO
Audits
www.kalpins.co

We have a team of auditors, who can
investigate every aspect of your website
that include reviewing sitemaps, checking
test speed, auditing backlinks and more.
Regular audit of these aspects is of a
significant importance when it comes to
ranking your site higher on the search
engines. After a thorough audit our
technical people will give you a report on
whether your website is SEO friendly
enough or whether there is a scope for
improvement.
Technical Audit
Our team of SEO experts will understand
your industry niche, your competitors,
and based on that research produce
popular search terms that are specific to
your industry. Our content writers will
strategically place these keywords in all
the blog articles they are working on.
Keyword Research
This is the most important part of your
SEO strategy. Our content writers plan the
content, well in advance. How many blog
articles and press releases you intend on
doing and when are they going to be
posted? All these things are planned and
executed so that you have a winner
content and SEO.
Content Planning
www.kalpins.co

www.kalpins.co
In-House Team of highly vetted and skilled marketers, journalists,
copywriters, and editors with 10+ years of Experience in IT & ITeS Domain.
Content that perfectly aligns with the longer sales cycles
(months or years).
Authority & Reputation through Link-Worthy Content.
Expertise to explain complex products and sales processes in a simpler
manner.
100% Unique and Scalable content creation at a moment’s notice.
Get in Touch
for Your Content
Needs

GLOBAL CLIENT BASE
https://techwave.net/ https://www.corestack.io/ https://titaniam.io/
https://www.montycloud.com/ https://gennovacap.com/
www.kalpins.co

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Kalpins - IT & ITES SEO-Focused Content Writing Agency

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