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CALL OF THE
WILD
KALYAN VARMA
CALL OF
THE
WILD
KALYAN VARMA
(Wildlife
photographer)
By
RANJAN E RAJAN
INTRODUCTION
 As a kid he always wanted to be an astronaut, a pilot and so on. He tried for
all and failed
 Then he found out his true passion i.e. WILDLIFE
 Average student , studied in PESIT, Bangalore (1997-01)  Mechanical Engg.
 Passionate about computers and coding
 Got a well paid job in Yahoo and Won the superstar Yahoo award in 2003
 Quit his job in 2004
 Joined eco-tourism resort in Mysore and worked with BBC
  Started his products ( calendars, portfolios) and workshops
GROWTH PATH
 Followed his interest for software ; landed in yahoo
 Creation of an entirely new market
 First mover advantage
 Focus on innovation and his passion for growth through expansion into
related/adjacent markets
RISKS
 Following passion in software development while doing Mechanical Engg.
 Quit the job in yahoo
 Worked for free in eco-tourism resort
 Giving photos for free of cost
OPPORTUNITIES
 Growth in software industry
 Job in eco-tourism resort
 Project with BBC
INNOVATION
 Created a market of wildlife photography
 Diversification
 Value added to every photograph i.e. portfolios, calendars etc.
 Workshops for those people who wanted to learn wildlife photography
 Giving pictures free of cost for his customers
OBSTACLES
 Career choice ( Mechanical Engg.)
 Financial challenges after quitting from yahoo
 Project with BBC with very less pay ( in the beginning)
 Indian wildlife challenges (getting a good picture)
 Low remuneration from magazines
 Photographs given free of cost (some of them pay, some dont)
IMPACT
 Creation of a new market of wildlife photography
 Proved that one can create a career out of wildlife photography in India
 His idea Being good is more important than making money
CONNECT TO THE CLASSROOM
SESSIONS
 Entrepreneur category :- By choice
 Pitfalls :- Lack of sound cash management
 Why become an entrepreneur :- fulfilment, independence and freedom ,
application of multiple skills
TAKE AWAY
 You need to have passion - more than any qualification
 Find what you love, and make it happen
 Think different
Kalyan varma - call of the wild , Entrepreneurship

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Kalyan varma - call of the wild , Entrepreneurship

  • 1. CALL OF THE WILD KALYAN VARMA CALL OF THE WILD KALYAN VARMA (Wildlife photographer) By RANJAN E RAJAN
  • 2. INTRODUCTION As a kid he always wanted to be an astronaut, a pilot and so on. He tried for all and failed Then he found out his true passion i.e. WILDLIFE Average student , studied in PESIT, Bangalore (1997-01) Mechanical Engg. Passionate about computers and coding Got a well paid job in Yahoo and Won the superstar Yahoo award in 2003 Quit his job in 2004 Joined eco-tourism resort in Mysore and worked with BBC Started his products ( calendars, portfolios) and workshops
  • 3. GROWTH PATH Followed his interest for software ; landed in yahoo Creation of an entirely new market First mover advantage Focus on innovation and his passion for growth through expansion into related/adjacent markets
  • 4. RISKS Following passion in software development while doing Mechanical Engg. Quit the job in yahoo Worked for free in eco-tourism resort Giving photos for free of cost
  • 5. OPPORTUNITIES Growth in software industry Job in eco-tourism resort Project with BBC
  • 6. INNOVATION Created a market of wildlife photography Diversification Value added to every photograph i.e. portfolios, calendars etc. Workshops for those people who wanted to learn wildlife photography Giving pictures free of cost for his customers
  • 7. OBSTACLES Career choice ( Mechanical Engg.) Financial challenges after quitting from yahoo Project with BBC with very less pay ( in the beginning) Indian wildlife challenges (getting a good picture) Low remuneration from magazines Photographs given free of cost (some of them pay, some dont)
  • 8. IMPACT Creation of a new market of wildlife photography Proved that one can create a career out of wildlife photography in India His idea Being good is more important than making money
  • 9. CONNECT TO THE CLASSROOM SESSIONS Entrepreneur category :- By choice Pitfalls :- Lack of sound cash management Why become an entrepreneur :- fulfilment, independence and freedom , application of multiple skills
  • 10. TAKE AWAY You need to have passion - more than any qualification Find what you love, and make it happen Think different