Kalyam varma , a wildife pgotographer , his story of becoming a successful entrepreneur , following his passion , his dreams and innovating new ways to pursue his interests.
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Kalyan varma - call of the wild , Entrepreneurship
1. CALL OF THE
WILD
KALYAN VARMA
CALL OF
THE
WILD
KALYAN VARMA
(Wildlife
photographer)
By
RANJAN E RAJAN
2. INTRODUCTION
As a kid he always wanted to be an astronaut, a pilot and so on. He tried for
all and failed
Then he found out his true passion i.e. WILDLIFE
Average student , studied in PESIT, Bangalore (1997-01) Mechanical Engg.
Passionate about computers and coding
Got a well paid job in Yahoo and Won the superstar Yahoo award in 2003
Quit his job in 2004
Joined eco-tourism resort in Mysore and worked with BBC
Started his products ( calendars, portfolios) and workshops
3. GROWTH PATH
Followed his interest for software ; landed in yahoo
Creation of an entirely new market
First mover advantage
Focus on innovation and his passion for growth through expansion into
related/adjacent markets
4. RISKS
Following passion in software development while doing Mechanical Engg.
Quit the job in yahoo
Worked for free in eco-tourism resort
Giving photos for free of cost
6. INNOVATION
Created a market of wildlife photography
Diversification
Value added to every photograph i.e. portfolios, calendars etc.
Workshops for those people who wanted to learn wildlife photography
Giving pictures free of cost for his customers
7. OBSTACLES
Career choice ( Mechanical Engg.)
Financial challenges after quitting from yahoo
Project with BBC with very less pay ( in the beginning)
Indian wildlife challenges (getting a good picture)
Low remuneration from magazines
Photographs given free of cost (some of them pay, some dont)
8. IMPACT
Creation of a new market of wildlife photography
Proved that one can create a career out of wildlife photography in India
His idea Being good is more important than making money
9. CONNECT TO THE CLASSROOM
SESSIONS
Entrepreneur category :- By choice
Pitfalls :- Lack of sound cash management
Why become an entrepreneur :- fulfilment, independence and freedom ,
application of multiple skills
10. TAKE AWAY
You need to have passion - more than any qualification
Find what you love, and make it happen
Think different