3. Point of View
Farmer
Advanced Farm Skills Development
Credit Availability
Diversify Crop
Reliable supply of inputs
Economic betterment
Contractor
Desirable Supply of Products
Desirable Quality
Small uncompetitive farmers are
better option
Overcoming land Constraints
息Kapil Mohan Sharma
5. Success Story in India
Pepsico India in Punjab
Supply agricultural implements free with timely inputs and extension service
Effective modern communication
Unique partnership with locals
Timely payment
Appachi Cotton Company (ACC) in Tamil Nadu
One village, one group (SHG) with one variety
Crop loan at 12% per annum on Groups guarantee with insurance
Supply of discounted Inputs and purchase at Doorstep
Synchronized sowing with Integrated crop management
Ugar Sugar Works in Karnataka
Supplies pure seed on credit to the contracted farmers without interest
Regular technical Assistance
Door to Door Service for Inputs and outputs
Even if a contracting farmer tries to sell the produce in the local market, he
would lose about Rs 350/quintal clarifies Mr. Shirgaokar.
息Kapil Mohan Sharma
6. Conclusion= Its a boon
Better option for uncompetitive small farmers
Better option for Industries and Retail chain
Long term partnership bears good results
Improves rural background
Customers get quality assured products
息Kapil Mohan Sharma
7. Future Thrust
Better market intelligence to farmer
More transparency of cost incurred
Legislative laws for better contract
Promotion by Co-operative Societies
息Kapil Mohan Sharma