Karbonn Mobiles Shop In Shop
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The document provides requirements for designing a brand experience space (SIS) for Karbonn products in stores. The space should be a minimum of 100 square feet to display Karbonn's full product range including phones segmented by type. The zone design should reflect Karbonn's brand ethos of simplicity and celebrate ease of use. Suggested materials should give a premium look while keeping transportation and assembly times low. The objective is to draw shoppers in with a disruptive design that seduces them to experience the products and browse the full range easily without clutter.
Karbonn Mobiles Shop In Shop
- 2. brand
- 3. SIS Brief Minimum area to be consider 100 sq ft (10 x 10) which will be a open space in the stores. - Full range of Karbonn products (Smart phones & Feature Phones) needs to be displayed along with types of elements we can use for branding purpose. - In Karbonn zone there has to be a sections in which we can define segment like: Feature phone , Entry level smart phones, camera smart phones,18:9 Display phones. - For easy access for consumer the zone design has to be like in which our brand ethos celebrate simplicity will reflect. - Suggest a material which should give a premium look and stands apart in the stores, also make sure the transportation & development TAT is less. - Color Theme : Red, White, Black or Grey.
- 4. Manifestation of brand positioning
- 6. SOME CLEAN , SIMPLE BUT CLASSY FORMS
- 12. Our Objective To Draw attention of the Shopper in a Super Market format by establishing a disrupting Design Seduce the Shopper into experiencing the product and browse the entire Range Make the Shopping Easy by Distinctive Categorization and clutter free communication Design to Aid in Brand and Transactional Experience Design to make it a Destination and a stopover
- 13. Merchandise Mobile Phones Accessories
- 14. Now lets look at our space
- 15. 10 10
- 25. branding
- 26. Tech to draw in the customers