際際滷

際際滷Share a Scribd company logo
Karma
Popular local high-end fashion label geared towards the design and manufacture of  womens fashion wear  traditional garments and accessories
Vision Statement of Karma: Our Vision is to be bring the Trendy Fashion Solutions for Stylish individuals.  油 Mission Statement: Creating an Arena for Fashion lovers. Be the market leader in fashion solution industry .
Karma Red - Karma Couture and Karma Wedding Karma Pink  Pr棚t Brand quality and production Full product life cycle Live Nationwide Inventory System
The Organization Culture Karma started out as a house-run business in Lahore eight years ago and has steadily expanded ever since .
The Organization Hierarchy
Departmentalization Production Quality assurance Studio CS (Studio Customer services) Logistics IT HR Finance Brand manager Pink Brand manager Red Design head
Human Resource Practices  Policy of Hiring People Policy for hiring people:  Employee Training and Development Employee performance  Employee performance
Business Plan  Expansion in  PINK   and  RED Geographic expansion
Karma Classic Old Jewels   Karma Chic
Shoes
Karma
Karma
Introduce an executive collection for working females Enter into the male fashion arena to increase overall revenue Partner with leading online stores e.g. Amazon to have a global presence and increase Sales Introduce lowend collections to reach out to the masses. e.g. Levi's Signature Introduce aggressive marketing strategies to out-perform the competitors
A marketing concept that measures consumers knowledge of a brand's existence. Pepsi  We Know. Coca Cola  We Know. Pakola  Do we really know ????
Marketing Strategies that works
Advertise Mobile Radio and TV Digital Domain Billboards
Karma
Get catalogues ported for various cell phone models and keep them updated. Partner with Carriers and provide the Catalogues through their Network. Reach out to the masses in real time. Announce offer/hot deals Go Mobile !!
If you had to live on a deserted island and could only take one of the following with you, which would you take? Marketing Opportunity
Internet Marketing
Karma
Talk to Us [Online Support] YouTube Channel Become a Fan Increase interaction among Consumer themselves Publish Consumer Testimonials and Ratings Win prizes by playing an online game
Social Media Marketing
This is a Student project  information provided in this presentation may not be correct, as hypothetical data was used. If you wish to use this presentation, first get the rights reserved from the author. Please do not copy or use without reference.  [email_address]
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Karma

  • 2. Popular local high-end fashion label geared towards the design and manufacture of womens fashion wear traditional garments and accessories
  • 3. Vision Statement of Karma: Our Vision is to be bring the Trendy Fashion Solutions for Stylish individuals. 油 Mission Statement: Creating an Arena for Fashion lovers. Be the market leader in fashion solution industry .
  • 4. Karma Red - Karma Couture and Karma Wedding Karma Pink Pr棚t Brand quality and production Full product life cycle Live Nationwide Inventory System
  • 5. The Organization Culture Karma started out as a house-run business in Lahore eight years ago and has steadily expanded ever since .
  • 7. Departmentalization Production Quality assurance Studio CS (Studio Customer services) Logistics IT HR Finance Brand manager Pink Brand manager Red Design head
  • 8. Human Resource Practices Policy of Hiring People Policy for hiring people: Employee Training and Development Employee performance Employee performance
  • 9. Business Plan Expansion in PINK and RED Geographic expansion
  • 10. Karma Classic Old Jewels Karma Chic
  • 11. Shoes
  • 14. Introduce an executive collection for working females Enter into the male fashion arena to increase overall revenue Partner with leading online stores e.g. Amazon to have a global presence and increase Sales Introduce lowend collections to reach out to the masses. e.g. Levi's Signature Introduce aggressive marketing strategies to out-perform the competitors
  • 15. A marketing concept that measures consumers knowledge of a brand's existence. Pepsi We Know. Coca Cola We Know. Pakola Do we really know ????
  • 17. Advertise Mobile Radio and TV Digital Domain Billboards
  • 19. Get catalogues ported for various cell phone models and keep them updated. Partner with Carriers and provide the Catalogues through their Network. Reach out to the masses in real time. Announce offer/hot deals Go Mobile !!
  • 20. If you had to live on a deserted island and could only take one of the following with you, which would you take? Marketing Opportunity
  • 23. Talk to Us [Online Support] YouTube Channel Become a Fan Increase interaction among Consumer themselves Publish Consumer Testimonials and Ratings Win prizes by playing an online game
  • 25. This is a Student project information provided in this presentation may not be correct, as hypothetical data was used. If you wish to use this presentation, first get the rights reserved from the author. Please do not copy or use without reference. [email_address]