Karma is a popular local fashion label in Lahore, Pakistan that designs and manufactures women's fashion wear and traditional garments. Their vision is to be a trendy fashion solutions provider and their mission is to create an arena for fashion lovers and be a market leader. They have expanded steadily over eight years and have different brands and departments. Their business plan is to expand their Pink and Red brands geographically and potentially enter the male fashion and executive women's markets. They are considering various marketing strategies to increase sales and outperform competitors, such as partnering with online stores, introducing new collections, and more aggressive advertising.