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Karmcity 14 oct

Ranjeet Kumar
Ranjeet Kumar

The document presents concepts for television commercials (TVCs) to promote an online real estate company called KARMCITY. It describes scenarios people face when searching for rented apartments traditionally, including disorganization, unsafe options for women, and unprofessional real estate agents. The TVC concepts show these pain points and then position KARMCITY as a solution by featuring its organized online platform and emphasis on safety and professional help. Akshay Kumar is presented as an endorser who introduces people to KARMCITY in each concept.

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Karmcity 14 oct
TOP Migra*on Centres Mumbai Delhi NCR Bangalore Chennai Kolkata Hyderabad Ahmedabad Rented Sq B acco 60% above are between 600 sqB to 1000 sqB 60% and above are age group between 21 to 35 Data Source TGI Stats
Pain Points
Disorganized
Shady Image
Slow
Limited choice
Unprofessional
Unsafe for women
Solu*on
Online
Choices
Technology
Professional Help
Communica*on Challenge
Image
Endorsement
Celebrity image
Peace of mind What to say
AB BEFIKAR www.kaarmcity.com
TVC-足Op,on-足1-足 Organised
We see a man is geWng ready for office and side by side he is discussing work with his office colleague on phone. His wife, who is a bit annoyed, gives him breakfast and says that their house rent agreement comple*ng next month and they have to shiB to a new rented apartment soon.
The man is *ed up with piles of work in his office. He calls a real estate firm for rented apartments. A recep*onist picks the call on the other side but instead of providing any help for a rented apartment she starts endorsing her companys upcoming flats as a good scheme of investment. He keeps on saying that he does not want to buy but to rent. She keeps on convincing him to buy. Finally he hangs up.
We see this man is roaming around the streets in search for a good real estate firm. His boss calls up and he makes excuses for his incomplete work. He enters into a real estate office. 5-足6 men are smoking and discussing crap. Nobody no*ces him but as soon as he asks for a rented apartment. All of them jump and start pulling his hands towards each other. All of them want him as his client.
Akshay Kumar enters into the frame. He smashes the agents. He introduces the organised website of KARMCITY as a remedy to him. He introduces the website and its features as a life saviour for a busy man.
TVC-足Concept-足 2-足 SAFETY FOR WOMEN
A young woman is packing her bags. His sad father tries to stop her from going to another city as he is concerned about her safety and security. But when the woman insists so he agrees as its a maaer of her career.
He comes to drop her at the airport. He is really worried about her. As he turns, he finds Akshay Kumar is standing in front of him.
Akshay Kumar introduces to him the organised website of KARMCITY as a trustworthy partner that takes care of the safety of women.
We see the woman has reached another city. Father calls her tells her about KARMCITY website.
We see a gentleman is helping the woman in finding a house and in shiBing.
The woman calls her father and says that she has successfully moved into her new space. Akshay Kumar and father are siWng together. The father thanks him for the help. Akshay smiles.
TVC-足 Concept-足3-足 Unprofessional
A man buys some grocery from a shop and asks the shopkeeper, bhaisaab, mujhe kiraaye pe ghar lena tha.. yahan koi bharosemand real estate agent hai kya? The shopkeeper makes a par*cular gesture by puWng both his hands on his chest and says-足 main.main hoonmain ghar bohat achha ghar dilaata hoon The man is shocked. He collects his stuff and goes out of the shop. The shopkeeper keeps on repea*ng the same.
The man hires a taxi. The taxi driver turns and makes the same gesture. He gets down the taxi.
He sees an old man is trying to cross the road. He goes to help him. The old man makes the same gesture.
He goes to a pan-足shop and asks for water boale. The panwala gives him the water boale and makes the same gesture. The man gets furious and shouts out aloud.
Akshay Kumar enters into the frame. He introduces the organised website of KARMCITY as a remedy to him. He introduces the website and its features as a life saviour for a busy man.
Logo Op*ons
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Print Ideas
Karmcity 14 oct

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Karmcity 14 oct

  • 2. TOP Migra*on Centres Mumbai Delhi NCR Bangalore Chennai Kolkata Hyderabad Ahmedabad Rented Sq B acco 60% above are between 600 sqB to 1000 sqB 60% and above are age group between 21 to 35 Data Source TGI Stats
  • 16. Image
  • 19. Peace of mind What to say
  • 22. We see a man is geWng ready for office and side by side he is discussing work with his office colleague on phone. His wife, who is a bit annoyed, gives him breakfast and says that their house rent agreement comple*ng next month and they have to shiB to a new rented apartment soon.
  • 23. The man is *ed up with piles of work in his office. He calls a real estate firm for rented apartments. A recep*onist picks the call on the other side but instead of providing any help for a rented apartment she starts endorsing her companys upcoming flats as a good scheme of investment. He keeps on saying that he does not want to buy but to rent. She keeps on convincing him to buy. Finally he hangs up.
  • 24. We see this man is roaming around the streets in search for a good real estate firm. His boss calls up and he makes excuses for his incomplete work. He enters into a real estate office. 5-足6 men are smoking and discussing crap. Nobody no*ces him but as soon as he asks for a rented apartment. All of them jump and start pulling his hands towards each other. All of them want him as his client.
  • 25. Akshay Kumar enters into the frame. He smashes the agents. He introduces the organised website of KARMCITY as a remedy to him. He introduces the website and its features as a life saviour for a busy man.
  • 27. A young woman is packing her bags. His sad father tries to stop her from going to another city as he is concerned about her safety and security. But when the woman insists so he agrees as its a maaer of her career.
  • 28. He comes to drop her at the airport. He is really worried about her. As he turns, he finds Akshay Kumar is standing in front of him.
  • 29. Akshay Kumar introduces to him the organised website of KARMCITY as a trustworthy partner that takes care of the safety of women.
  • 30. We see the woman has reached another city. Father calls her tells her about KARMCITY website.
  • 31. We see a gentleman is helping the woman in finding a house and in shiBing.
  • 32. The woman calls her father and says that she has successfully moved into her new space. Akshay Kumar and father are siWng together. The father thanks him for the help. Akshay smiles.
  • 34. A man buys some grocery from a shop and asks the shopkeeper, bhaisaab, mujhe kiraaye pe ghar lena tha.. yahan koi bharosemand real estate agent hai kya? The shopkeeper makes a par*cular gesture by puWng both his hands on his chest and says-足 main.main hoonmain ghar bohat achha ghar dilaata hoon The man is shocked. He collects his stuff and goes out of the shop. The shopkeeper keeps on repea*ng the same.
  • 35. The man hires a taxi. The taxi driver turns and makes the same gesture. He gets down the taxi.
  • 36. He sees an old man is trying to cross the road. He goes to help him. The old man makes the same gesture.
  • 37. He goes to a pan-足shop and asks for water boale. The panwala gives him the water boale and makes the same gesture. The man gets furious and shouts out aloud.
  • 38. Akshay Kumar enters into the frame. He introduces the organised website of KARMCITY as a remedy to him. He introduces the website and its features as a life saviour for a busy man.