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Karomi Brand Asset Management

Karomi Technology
Karomi Technology

Karomis Brand Asset Management helps you maintain an access controlled central library of multilingual audio, video and images pertaining to brand, product, corporate or region.

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Brand Asset Management Go to Market Faster; Gain Competitive Edge V 2.0.11.08.2014 Industry Vertical: FMCG & Personal Care
Your Challenges 1. Brand Assets scattered across multiple desktops (internal and external) 2. No control on usage- multiple versions scattered across agencies and internal stakeholders 3. Unable to search across the library- by brand, by campaign etc.- Valuable time is wasted 4. No idea on asset expiry (copyright related, brand ambassador related) 5. Prevent usage of expired assets 6. Challenges in Accessing and Communicating Branding guidelines 7. Challenges in sharing assets through email, CD and unsecured FTP/ 3rd party file share 8. Unorganized and time consuming approval process 9. No real time linkage with approved and available budgets 10. No reporting on asset usage
Karomi Brand Asset Management Solution With Karomis Brand Asset Management, get a birds eye view of all brand assets related to your brand/product/ category in one place Never miss out on leveraging your brand assets Save big on recreating assets Dont lose precious time trying to locate key assets Respond instantly to internal and external customer requests Provide role based access to brand assets Prevent wrong versions from being circulated
Karomi Brand Asset Management- Features One touch file upload- Easily store all your images, brochures, promotional videos, and other marketing collateral Upload multiple files in one go using batch upload via drag and drop Automatic Metadata Extraction while file upload- Captures all key information of your files viz. date of creation, copyright info. Etc. Access Controlled Uploads- Prevent unauthorized users from cluttering vital brand asset storage. Audit and approve uploads Upload & Store all file formats- JPG/JPEG, PNG, GIF, BMP, TIFF, TIF, AI, EPS, PSD, MOV, AVI, FLV, MP4, WMV, MPG, MPEG, VOB, MKV, M4V, DOC, DOCX, XLS, XLSX, PPT, PPTX, PDF, KEY, ZIP, RAR, INDD & RAW Receive files from external stakeholders viz. agencies, photographers etc. Provide them with drop only access and protect unauthorized access. Avoid unsafe FTP/ 3rd party download tools Upload & Store
Karomi Brand Asset Management- Features Organize your files into folders or based on their purpose or category Similar natured assets can be grouped together for ease of recovery Editing of files is very easy. Simply check mark the files you wish to edit and modify tags, properties and other meta data. Manage versions for every asset. Access control ensures the latest version alone is accessible to stakeholders Link all related files to every asset that you save. These files can be stored elsewhere but can be found quickly using the related files link Clean up duplicates- remove unwanted multiple duplicates of the same asset Archive old outdated media files Collate & Organize
Karomi Brand Asset Management- Features Get instant results for your search Get intuitive suggestions based on keywords you enter (Google like search prompting) Advanced Search using multiple filters/ fields viz. file size, type, color etc. Take a closer look at search results based on such criteria such as date published, filename, date last modified, etc. Get instant previews for all types of files Zoom into PDF files without downloading them Search & Retrieve
Karomi Brand Asset Management- Features Share files directly with all relevant stakeholders. Simple check enable the files to be shared. Recipients will get email alerts Share Collections of assets- group assets based on commonality and share with them with work groups Secure Share- through Karomis BAM, files are now safe and accessing them requires password which can be time enabled Watermark your assets and prevent unauthorized use Notification centre keeps users informed of new additions to the asset library Share & Collaborate
Karomi Brand Asset Management- Features Eliminates delay in campaign launch caused due to approval delays at multiple levels- Review stage, downloading files from ftp etc. Brings in a structured way of communicating change requests Brings in control to ensure all stakeholders have approved assets/ campaigns Karomis custom Workflow ensures all necessary approvals are obtained before communicating changes to the agency. This reduces change-modification cycle Online review mechanism eliminates file exchange through ftp/ dvd Review & Approve
Karomi Brand Asset Management- Benefits
Karomi Technology About Karomi Technology How is Karomi Unique
Clients Select Clientele
Contact Karomi for More Information Karomi Technology Pvt Ltd. 56, Tirumalai Pillai Road, T. Nagar, Chennai - 600 017. India Tel: +91-44-28345314- 17 sales@karomi.com | www.karomi.com

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Karomi Brand Asset Management

  • 1. Brand Asset Management Go to Market Faster; Gain Competitive Edge V 2.0.11.08.2014 Industry Vertical: FMCG & Personal Care
  • 2. Your Challenges 1. Brand Assets scattered across multiple desktops (internal and external) 2. No control on usage- multiple versions scattered across agencies and internal stakeholders 3. Unable to search across the library- by brand, by campaign etc.- Valuable time is wasted 4. No idea on asset expiry (copyright related, brand ambassador related) 5. Prevent usage of expired assets 6. Challenges in Accessing and Communicating Branding guidelines 7. Challenges in sharing assets through email, CD and unsecured FTP/ 3rd party file share 8. Unorganized and time consuming approval process 9. No real time linkage with approved and available budgets 10. No reporting on asset usage
  • 3. Karomi Brand Asset Management Solution With Karomis Brand Asset Management, get a birds eye view of all brand assets related to your brand/product/ category in one place Never miss out on leveraging your brand assets Save big on recreating assets Dont lose precious time trying to locate key assets Respond instantly to internal and external customer requests Provide role based access to brand assets Prevent wrong versions from being circulated
  • 4. Karomi Brand Asset Management- Features One touch file upload- Easily store all your images, brochures, promotional videos, and other marketing collateral Upload multiple files in one go using batch upload via drag and drop Automatic Metadata Extraction while file upload- Captures all key information of your files viz. date of creation, copyright info. Etc. Access Controlled Uploads- Prevent unauthorized users from cluttering vital brand asset storage. Audit and approve uploads Upload & Store all file formats- JPG/JPEG, PNG, GIF, BMP, TIFF, TIF, AI, EPS, PSD, MOV, AVI, FLV, MP4, WMV, MPG, MPEG, VOB, MKV, M4V, DOC, DOCX, XLS, XLSX, PPT, PPTX, PDF, KEY, ZIP, RAR, INDD & RAW Receive files from external stakeholders viz. agencies, photographers etc. Provide them with drop only access and protect unauthorized access. Avoid unsafe FTP/ 3rd party download tools Upload & Store
  • 5. Karomi Brand Asset Management- Features Organize your files into folders or based on their purpose or category Similar natured assets can be grouped together for ease of recovery Editing of files is very easy. Simply check mark the files you wish to edit and modify tags, properties and other meta data. Manage versions for every asset. Access control ensures the latest version alone is accessible to stakeholders Link all related files to every asset that you save. These files can be stored elsewhere but can be found quickly using the related files link Clean up duplicates- remove unwanted multiple duplicates of the same asset Archive old outdated media files Collate & Organize
  • 6. Karomi Brand Asset Management- Features Get instant results for your search Get intuitive suggestions based on keywords you enter (Google like search prompting) Advanced Search using multiple filters/ fields viz. file size, type, color etc. Take a closer look at search results based on such criteria such as date published, filename, date last modified, etc. Get instant previews for all types of files Zoom into PDF files without downloading them Search & Retrieve
  • 7. Karomi Brand Asset Management- Features Share files directly with all relevant stakeholders. Simple check enable the files to be shared. Recipients will get email alerts Share Collections of assets- group assets based on commonality and share with them with work groups Secure Share- through Karomis BAM, files are now safe and accessing them requires password which can be time enabled Watermark your assets and prevent unauthorized use Notification centre keeps users informed of new additions to the asset library Share & Collaborate
  • 8. Karomi Brand Asset Management- Features Eliminates delay in campaign launch caused due to approval delays at multiple levels- Review stage, downloading files from ftp etc. Brings in a structured way of communicating change requests Brings in control to ensure all stakeholders have approved assets/ campaigns Karomis custom Workflow ensures all necessary approvals are obtained before communicating changes to the agency. This reduces change-modification cycle Online review mechanism eliminates file exchange through ftp/ dvd Review & Approve
  • 9. Karomi Brand Asset Management- Benefits
  • 10. Karomi Technology About Karomi Technology How is Karomi Unique
  • 12. Contact Karomi for More Information Karomi Technology Pvt Ltd. 56, Tirumalai Pillai Road, T. Nagar, Chennai - 600 017. India Tel: +91-44-28345314- 17 sales@karomi.com | www.karomi.com

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