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Kassandra Palace Hotel
The Mediterranean Destination
Halkidiki  Greece
Raya Salame  Manuel Marrone  Mitroi Ovidiu - Fotis Athanassopoulos
The Mediterranean Destination
 A resort hotel located in Greece
 200 Hotel Rooms 100 Bungalows
 Five Star Accommodation
 Wellness and Spa
 Direct access to the sea
HOME PAGE & SITE STRUCTURE
 TITLE TAG: Beach Summer Holiday in Halkidiki Greece 5
star Kassandra Palace Hotel
 DESCRIPTION: Special offers for your perfect beach holiday
in Greece , Halkidiki at Kassandra Hotel. Comfort, Luxury
and Service in an unforgettable 5 star experience.
 MAIN KEY WORDS/PHRASES: Kassandra Palace Hotel,
Holiday Greece, Halkidiki Greece, beach holiday, summer
holiday, 5 star hotel Greece, Aegean Sea, etc.
HOME PAGE & SITE STRUCTURE
HOME PAGE & SITE STRUCTURE
HOME PAGE & SITE STRUCTURE
INFORMATION
SPECIAL
OFFERS Facilities, Events,
Accommodatio
n & Prices, Local
Area
Home
BOOK
SEO CAMPAIGN
 OBJECTIVE: Making it easy for our target audience to be
informed about our service and to find our website
 TARGET AUDIENCE: People looking for beach holidays,
couples, families, willing to spend a high amount of
money
 METHOD: Improving Googles trust upon our website and
optimizing the relevance of our content and key
words/phrases.
 Optimizing the usability of the website by keeping it
simple and efficient to improve the user experience.
Using Google Analytics
Use Google Analytics to:
 Filter out the non-profitable key words/phrases and
optimize the content as required.
 Observe the traffic on the website and on which
pages users decide to leave.
 Evaluate booking agencies and other external links.
EXTERNAL LINKS
 Main providers of external links are Review and Ranking sites,
some of which are very popular ( TripAdvisor.co.uk)
 Customer Reviews on Social Media or Booking Sites like
Trivago
 Links from Affiliates
 Amongst our facilities, we provide a conference room with a
capacity of 250 people. Companies that host such meetings
will provide external links on social media or on their website.
 Blogs, Articles, etc.
E-mail Marketing
Create the database
 At check in
 Online
 Via booking agencies
E-mail Marketing
 Thank you email
 Survey
 Newsletter
 Monthly Updates
 Promotional Codes
Social Media Campaign
Kassandra palace hotel
FACEBOOK  The perfect way to keep
Kassandra Palace connected to the world
FACEBOOKFACEBOOK  The perfect way to keep
Kassandra Palace connected to the world
FACEBOOKFACEBOOK  The perfect way to keep
Kassandra Palace connected to the world
FACEBOOK :FACEBOOK  The perfect way to keep
Kassandra Palace connected to the world
Sharing photo ALBUMS in the FB PAGE is a FREE and SMART WAY to
attain potential clients
Photo sells itself
Kassandra palace hotel
FACEBOOKINSTAGRAM  The incredible tool to expose &
promote Kassandra Palace with a click
FACEBOOKINSTAGRAM  The incredible tool to expose &
promote Kassandra Palace with a click
FACEBOOKINSTAGRAM  The incredible tool to expose &
promote Kassandra Palace with a click
Affiliates
 Transfers
 Airport transfer by taxi or bus for
groups with A2bTranfer.com
 Car Rental to discover all the
natural and cultural beauties
with Mastercar-greece.com
 Ferries from Thessaloniki to
Athens and the Cyclades Islands
with Ferriesingreece.com
* Special fares for direct bookings
Affiliates
 Local Activities
 Mountain bike, hiking, or horse
ride in the pine forest of Halkidiki
 Relax in sandy beaches, scuba
diving through the caves around
the rocky coast
 All kind of restaurant, from
Souvalaki grill to fresh seafood
and traditional greek meze
surrounded by the coastal views
 Discover the area full of
historical sites and landscapes
cruising the peninsula or tripping
by car
Thank you for listening
Ad

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Ad

Kassandra palace hotel

  • 1. Kassandra Palace Hotel The Mediterranean Destination Halkidiki Greece Raya Salame Manuel Marrone Mitroi Ovidiu - Fotis Athanassopoulos
  • 2. The Mediterranean Destination A resort hotel located in Greece 200 Hotel Rooms 100 Bungalows Five Star Accommodation Wellness and Spa Direct access to the sea
  • 3. HOME PAGE & SITE STRUCTURE TITLE TAG: Beach Summer Holiday in Halkidiki Greece 5 star Kassandra Palace Hotel DESCRIPTION: Special offers for your perfect beach holiday in Greece , Halkidiki at Kassandra Hotel. Comfort, Luxury and Service in an unforgettable 5 star experience. MAIN KEY WORDS/PHRASES: Kassandra Palace Hotel, Holiday Greece, Halkidiki Greece, beach holiday, summer holiday, 5 star hotel Greece, Aegean Sea, etc.
  • 4. HOME PAGE & SITE STRUCTURE
  • 5. HOME PAGE & SITE STRUCTURE
  • 6. HOME PAGE & SITE STRUCTURE INFORMATION SPECIAL OFFERS Facilities, Events, Accommodatio n & Prices, Local Area Home BOOK
  • 7. SEO CAMPAIGN OBJECTIVE: Making it easy for our target audience to be informed about our service and to find our website TARGET AUDIENCE: People looking for beach holidays, couples, families, willing to spend a high amount of money METHOD: Improving Googles trust upon our website and optimizing the relevance of our content and key words/phrases. Optimizing the usability of the website by keeping it simple and efficient to improve the user experience.
  • 8. Using Google Analytics Use Google Analytics to: Filter out the non-profitable key words/phrases and optimize the content as required. Observe the traffic on the website and on which pages users decide to leave. Evaluate booking agencies and other external links.
  • 9. EXTERNAL LINKS Main providers of external links are Review and Ranking sites, some of which are very popular ( TripAdvisor.co.uk) Customer Reviews on Social Media or Booking Sites like Trivago Links from Affiliates Amongst our facilities, we provide a conference room with a capacity of 250 people. Companies that host such meetings will provide external links on social media or on their website. Blogs, Articles, etc.
  • 10. E-mail Marketing Create the database At check in Online Via booking agencies
  • 11. E-mail Marketing Thank you email Survey Newsletter Monthly Updates Promotional Codes
  • 14. FACEBOOK The perfect way to keep Kassandra Palace connected to the world
  • 15. FACEBOOKFACEBOOK The perfect way to keep Kassandra Palace connected to the world
  • 16. FACEBOOKFACEBOOK The perfect way to keep Kassandra Palace connected to the world
  • 17. FACEBOOK :FACEBOOK The perfect way to keep Kassandra Palace connected to the world Sharing photo ALBUMS in the FB PAGE is a FREE and SMART WAY to attain potential clients Photo sells itself
  • 19. FACEBOOKINSTAGRAM The incredible tool to expose & promote Kassandra Palace with a click
  • 20. FACEBOOKINSTAGRAM The incredible tool to expose & promote Kassandra Palace with a click
  • 21. FACEBOOKINSTAGRAM The incredible tool to expose & promote Kassandra Palace with a click
  • 22. Affiliates Transfers Airport transfer by taxi or bus for groups with A2bTranfer.com Car Rental to discover all the natural and cultural beauties with Mastercar-greece.com Ferries from Thessaloniki to Athens and the Cyclades Islands with Ferriesingreece.com * Special fares for direct bookings
  • 23. Affiliates Local Activities Mountain bike, hiking, or horse ride in the pine forest of Halkidiki Relax in sandy beaches, scuba diving through the caves around the rocky coast All kind of restaurant, from Souvalaki grill to fresh seafood and traditional greek meze surrounded by the coastal views Discover the area full of historical sites and landscapes cruising the peninsula or tripping by car
  • 24. Thank you for listening