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Kat Downend Portfolio

Katalyst
Katalyst

This document provides summaries of various marketing and creative projects completed by Katalyst for different clients. The projects include website design and development, advertising campaigns, direct marketing, social media strategies, and more. For each project, there is a brief description of the client, the challenge or goal of the project, and the creative solution developed.

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K A T D O W N E N D THE WORK C R E A T I V E D I R E C T O R 770.887.5504 kat@katdownend.com Atlanta
web Digby & Rose INVITING SEO AND SOCIAL MEDIA The new website for DCs premier invitation designer transforms their old Flash driven site into a modern, elegant design that is beautifully optimized, activates social media and showcases the artistry of their Letterpress craftsmanship.
direct mail Polk DMA Mailer LANDING THE BIG FISH When Polk, a direct marketing research firm, needed to demonstrate how they helped companies catch the big fish in targeted industries, we knew we needed a creative um, hook. This fun fish was mailed to database decision makers and made a huge splash among the seen it all audience of direct mail specialists.
outdoor posters A baby store experience should not require an epidural. 800-894-9804 Brooklyn, NY In here, the shoppers drool more than the babies. 800-894-9804 Brooklyn, NY Shes a hip, stylish babe, even with her diaper showing. 800-894-9804 Brooklyn, NY Oh Baby! ENTICING GROWN-UPS TO A BABY STORE Oh Baby! retail in Brooklyn is not your ordinary childrens store. Its about concierge gifting and a shopping experience thats sophisticated and enjoyable (think warm chocolate chip cookies and fine coffee with plenty of ambience). This series of posters, later converted to ads and also billboards, expressed the stores sophistication with adult edge and a warm smile.
web Purple Truffle TRAVEL IN DELECTABLE STYLE Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent gourmet travelers willing to go the distance for the best in food and wine. This site entices discerning food travelers with with rich, vibrant cultural copy that makes the website a sensory experience.
web INVITING SEO AND SOCIAL MEDIA The Ley Group NAILING SEO FOR DC BUILDER The Ley Group is a renowned Washington, DC builder, but his website did little to drive business nor reflect their remarkable craft. The new design is sleek, sophisticated and fully optimized to drive in-bound traffic.
advertising Green Giant Consumer Ad FOOD MADE FASHIONABLE This whimsical ad infused a traditional brand with a little high fashion attitude that stands out from the crowd. Eat your veggies and it shows!
advertising Agency 33 WHATS IN A NAME? Agency 33 was a relatively new public relations firm in the Denver market. This business-to-business ad proved they had the power to practice what they preach in creating buzz around a brand. Katalyst utilized the intrigue of the companys name, Agency 33, to introduce the firms capabilities and put the company on the map as a player in delivering talk value and quality PR.
direct marketing Verity UNMASKING TRUE CONSUMER BEHAVIOR 1000 locked crates were sent to top tier C-Level execs. To unlock it, the recipients were given a link to an interactive game that revelealed the code. The campaign, which artfully depicted the companys ability to reveal how consumers think, shop and buy, received amazing response rates. Even Bill Gates played the game! I was thrilled with the fact that our client changed just three words in a 10-page brochure and the creative received the AD Club Best in Show and CA and Print awards.
collateral Epicurean Catering Collateral DELICIOUSLY CREATIVE This award-winning Denver caterer needed collateral that was every bit as delicious as its chef-inspired offerings. Im pretty sure a few people have licked the pages!
web Vitraform Sinks SPECS WITH BEAUTIFUL BRAND STYLE This firm was one of the first to create and market beautifully crafted glass sinks. Vitraform needed a website that showcased the elegant, high end quality of their hand-carved designer product, yet also provided the options and specs that allow visitors to make a buying decision. The result is a dramatic, beautiful concept that speaks to the craft and is info-rich.
social media marketing HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more than a thousand entries the first three days and sold more than 500 HipSlip sleeves the first night of the sale.
outdoor Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE The Mountain Dew brand celebrates youth, the extreme and is about as far away from old school as you can get....Or is it? Here, George Washington sports a modern fro in a unique meld of history with a hip Dew attitude.
internet promotions Clorox CLEAN BREAK SWEEPSTAKES To drive trial for Cloroxs new and improved Disinfecting Wipes, online ads depicted the benefits with wipe away the mess Flash animations and a consumer sweeps offered the chance to win a trip to an unspoiled paradise.
promotions Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE Diet soft drinks have long been a female demographic, with marketing clearly speaking to women 1825. So how do you connect with men? By making some tough statements about taste. This campaign staked Diet Pepsis claim as the official soft drink of the Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.
trade advertising Where the hottest runway models go for nose jobs. Welcome to the avionics elite. Our customer satisfaction rating is 99%. (We think the other 1% just forgot to For more than 15 years, the industrys fill out our survey.) most discerning aircraft owners have DENVER NASHVILLE put their aircrafts safety and performance Look to Stevens for the best in avionics DAYTON GREENVILLE in the hands of Stevens experienced, repair and maintenance. Weve got the 800.359.7838 exacting experts. competition by far more than a nose. stevensaviation.com Stevens Aviation INDUSTRIAL STRENGTH CREATIVE This trade ad for Stevens Aviation, an aircraft maintenance firm, is a great example of finding creative opportunity in anything, including gritty industrial accounts.
promotions Thousands of consumer video clips. One film. Nokia and Spike Lee define Collaboration. Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION Nokia sought a promotional concept that drew attention to its newest phones quality video capabilities. The winning idea employed film director Spike Lees visibility to prompt Nokia cell phone users to send in their cell phone video stories and help co-create the worlds first collaborative film.

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Kat Downend Portfolio

  • 1. K A T D O W N E N D THE WORK C R E A T I V E D I R E C T O R 770.887.5504 kat@katdownend.com Atlanta
  • 2. web Digby & Rose INVITING SEO AND SOCIAL MEDIA The new website for DCs premier invitation designer transforms their old Flash driven site into a modern, elegant design that is beautifully optimized, activates social media and showcases the artistry of their Letterpress craftsmanship.
  • 3. direct mail Polk DMA Mailer LANDING THE BIG FISH When Polk, a direct marketing research firm, needed to demonstrate how they helped companies catch the big fish in targeted industries, we knew we needed a creative um, hook. This fun fish was mailed to database decision makers and made a huge splash among the seen it all audience of direct mail specialists.
  • 4. outdoor posters A baby store experience should not require an epidural. 800-894-9804 Brooklyn, NY In here, the shoppers drool more than the babies. 800-894-9804 Brooklyn, NY Shes a hip, stylish babe, even with her diaper showing. 800-894-9804 Brooklyn, NY Oh Baby! ENTICING GROWN-UPS TO A BABY STORE Oh Baby! retail in Brooklyn is not your ordinary childrens store. Its about concierge gifting and a shopping experience thats sophisticated and enjoyable (think warm chocolate chip cookies and fine coffee with plenty of ambience). This series of posters, later converted to ads and also billboards, expressed the stores sophistication with adult edge and a warm smile.
  • 5. web Purple Truffle TRAVEL IN DELECTABLE STYLE Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent gourmet travelers willing to go the distance for the best in food and wine. This site entices discerning food travelers with with rich, vibrant cultural copy that makes the website a sensory experience.
  • 6. web INVITING SEO AND SOCIAL MEDIA The Ley Group NAILING SEO FOR DC BUILDER The Ley Group is a renowned Washington, DC builder, but his website did little to drive business nor reflect their remarkable craft. The new design is sleek, sophisticated and fully optimized to drive in-bound traffic.
  • 7. advertising Green Giant Consumer Ad FOOD MADE FASHIONABLE This whimsical ad infused a traditional brand with a little high fashion attitude that stands out from the crowd. Eat your veggies and it shows!
  • 8. advertising Agency 33 WHATS IN A NAME? Agency 33 was a relatively new public relations firm in the Denver market. This business-to-business ad proved they had the power to practice what they preach in creating buzz around a brand. Katalyst utilized the intrigue of the companys name, Agency 33, to introduce the firms capabilities and put the company on the map as a player in delivering talk value and quality PR.
  • 9. direct marketing Verity UNMASKING TRUE CONSUMER BEHAVIOR 1000 locked crates were sent to top tier C-Level execs. To unlock it, the recipients were given a link to an interactive game that revelealed the code. The campaign, which artfully depicted the companys ability to reveal how consumers think, shop and buy, received amazing response rates. Even Bill Gates played the game! I was thrilled with the fact that our client changed just three words in a 10-page brochure and the creative received the AD Club Best in Show and CA and Print awards.
  • 10. collateral Epicurean Catering Collateral DELICIOUSLY CREATIVE This award-winning Denver caterer needed collateral that was every bit as delicious as its chef-inspired offerings. Im pretty sure a few people have licked the pages!
  • 11. web Vitraform Sinks SPECS WITH BEAUTIFUL BRAND STYLE This firm was one of the first to create and market beautifully crafted glass sinks. Vitraform needed a website that showcased the elegant, high end quality of their hand-carved designer product, yet also provided the options and specs that allow visitors to make a buying decision. The result is a dramatic, beautiful concept that speaks to the craft and is info-rich.
  • 12. social media marketing HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more than a thousand entries the first three days and sold more than 500 HipSlip sleeves the first night of the sale.
  • 13. outdoor Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE The Mountain Dew brand celebrates youth, the extreme and is about as far away from old school as you can get....Or is it? Here, George Washington sports a modern fro in a unique meld of history with a hip Dew attitude.
  • 14. internet promotions Clorox CLEAN BREAK SWEEPSTAKES To drive trial for Cloroxs new and improved Disinfecting Wipes, online ads depicted the benefits with wipe away the mess Flash animations and a consumer sweeps offered the chance to win a trip to an unspoiled paradise.
  • 15. promotions Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE Diet soft drinks have long been a female demographic, with marketing clearly speaking to women 1825. So how do you connect with men? By making some tough statements about taste. This campaign staked Diet Pepsis claim as the official soft drink of the Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.
  • 16. trade advertising Where the hottest runway models go for nose jobs. Welcome to the avionics elite. Our customer satisfaction rating is 99%. (We think the other 1% just forgot to For more than 15 years, the industrys fill out our survey.) most discerning aircraft owners have DENVER NASHVILLE put their aircrafts safety and performance Look to Stevens for the best in avionics DAYTON GREENVILLE in the hands of Stevens experienced, repair and maintenance. Weve got the 800.359.7838 exacting experts. competition by far more than a nose. stevensaviation.com Stevens Aviation INDUSTRIAL STRENGTH CREATIVE This trade ad for Stevens Aviation, an aircraft maintenance firm, is a great example of finding creative opportunity in anything, including gritty industrial accounts.
  • 17. promotions Thousands of consumer video clips. One film. Nokia and Spike Lee define Collaboration. Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION Nokia sought a promotional concept that drew attention to its newest phones quality video capabilities. The winning idea employed film director Spike Lees visibility to prompt Nokia cell phone users to send in their cell phone video stories and help co-create the worlds first collaborative film.