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Kaushanksy follower report

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Kaitlin Atkinson
Kaitlin Atkinson

The document provides a summary of key metrics and insights about @kaushansky's Twitter audience. It finds that @kaushansky has 108 followers, with an average social pull of 0.49x. It also analyzes the demographics, locations, interests, and social media usage of @kaushansky's identified followers. Key insights include that many followers are located in Boston and New York, and that @kaushansky has more Quora-using followers than typical.

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@kaushansky Follower Report Key Metrics: @kaushansky | November - 20 - 2012 @kaushansky has 108 Twitter followers and we've classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 108 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @kaushansky 's audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 0.49x calculation, is gauged by how well connected @kaushansky 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, kaushansky and are thus better able to spread your message far and wide. @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, Identified Audience financial services, customer insight and segmentation analysis, predictive Tweets 191 Followers 108 Following 40 IDENTIFIED AUDIENCE 1
Audience Reach Insights Insights : - On average, each of kaushansky's followers has 1,656 connections across all social media platforms. Therefore, kaushansky can potentially indirectly reach 86,088 (52 x 1,656) people. AVERAGE NETWORK SIZE Audience Demographics kaushansky Insights : -*Statistics based on 80% @ kaushansky | Jan 30 2009 of kaushansky's followers, whose sex we were able to determine. Michael has over 15 years of experience in digital/web analytics, database marketing, financial services, customer insight and segmentation analysis, predictive SEX Insights : Tweets 191 - 56% kaushansky's audience is between 36 - Followers 108 45. - *Statistics based on 18% Following 40 of kaushansky's followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
Audience Demographics [continued] Insights : - Compared to the average kaushansky's female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average kaushansky's male kaushansky followers tend to be more in the < 18 age range. @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, MALE financial services, customer insight and FOLLOWERS BY segmentation analysis, predictive AGE Audience Geographic Insights Insights : Tweets 191 - kaushansky has a higher percentage of followers Followers 108 from Boston, Massachusetts than the Following 40 typical Twitter user. TOP CITIES 3
Audience Geographic Insights [continued] Insights : - kaushansky has a higher percentage of followers from New York than the typical Twitter user. TOP STATES/PROVINCES Insights : - kaushansky has a higher percentage of followers kaushansky from USA than the typical Twitter user. @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, TOP COUNTRIES financial services, customer insight and segmentation analysis, predictive Audience Interests Insights Insights : Tweets 191 Followers 108 Following 40 INTEREST AFFINITY 4
Audience Social Media Usage Insights : - kaushansky's consumer audience is active on at least 194 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 82% of kaushansky's followers have Facebook kaushansky profiles. - kaushansky's has more @ kaushansky | Jan 30 2009 followers who use Quora than does the typical Twitter user. Michael has over 15 years of experience in digital/web analytics, database marketing, SOCIAL financial services, customer insight and MEMBERSHIPS segmentation analysis, predictive Insights : - 32% of kaushansky's consumer audience has been identified as a *Geo Tweets 191 Location. Followers 108 Following 40 ONLINE ACTIVITIES 5
Audience Cross Over @kaushansky and @kaushansky-friends share 6 followers. AUDIENCE CROSS OVER kaushansky @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, financial services, customer insight and segmentation analysis, predictive Tweets 191 Followers 108 Following 40 6

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Kaushanksy follower report

  • 1. @kaushansky Follower Report Key Metrics: @kaushansky | November - 20 - 2012 @kaushansky has 108 Twitter followers and we've classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 108 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @kaushansky 's audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 0.49x calculation, is gauged by how well connected @kaushansky 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, kaushansky and are thus better able to spread your message far and wide. @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, Identified Audience financial services, customer insight and segmentation analysis, predictive Tweets 191 Followers 108 Following 40 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of kaushansky's followers has 1,656 connections across all social media platforms. Therefore, kaushansky can potentially indirectly reach 86,088 (52 x 1,656) people. AVERAGE NETWORK SIZE Audience Demographics kaushansky Insights : -*Statistics based on 80% @ kaushansky | Jan 30 2009 of kaushansky's followers, whose sex we were able to determine. Michael has over 15 years of experience in digital/web analytics, database marketing, financial services, customer insight and segmentation analysis, predictive SEX Insights : Tweets 191 - 56% kaushansky's audience is between 36 - Followers 108 45. - *Statistics based on 18% Following 40 of kaushansky's followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average kaushansky's female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average kaushansky's male kaushansky followers tend to be more in the < 18 age range. @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, MALE financial services, customer insight and FOLLOWERS BY segmentation analysis, predictive AGE Audience Geographic Insights Insights : Tweets 191 - kaushansky has a higher percentage of followers Followers 108 from Boston, Massachusetts than the Following 40 typical Twitter user. TOP CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - kaushansky has a higher percentage of followers from New York than the typical Twitter user. TOP STATES/PROVINCES Insights : - kaushansky has a higher percentage of followers kaushansky from USA than the typical Twitter user. @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, TOP COUNTRIES financial services, customer insight and segmentation analysis, predictive Audience Interests Insights Insights : Tweets 191 Followers 108 Following 40 INTEREST AFFINITY 4
  • 5. Audience Social Media Usage Insights : - kaushansky's consumer audience is active on at least 194 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 82% of kaushansky's followers have Facebook kaushansky profiles. - kaushansky's has more @ kaushansky | Jan 30 2009 followers who use Quora than does the typical Twitter user. Michael has over 15 years of experience in digital/web analytics, database marketing, SOCIAL financial services, customer insight and MEMBERSHIPS segmentation analysis, predictive Insights : - 32% of kaushansky's consumer audience has been identified as a *Geo Tweets 191 Location. Followers 108 Following 40 ONLINE ACTIVITIES 5
  • 6. Audience Cross Over @kaushansky and @kaushansky-friends share 6 followers. AUDIENCE CROSS OVER kaushansky @ kaushansky | Jan 30 2009 Michael has over 15 years of experience in digital/web analytics, database marketing, financial services, customer insight and segmentation analysis, predictive Tweets 191 Followers 108 Following 40 6