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TOURISM LIVESTREAM • MAY 2017
tips for better social
content in China
8

4 years helping over 300 foreign brands  
manage China social media content.

1. Consistency

Post consistently.
everydayweekly

2. Frequency

3 to 6 posts per day.

3. Timing

Best times to post
7am - 10am & 7pm - 9pm

4. Planning

Plan 4 to 6 weeks ahead.

5. Zeitgeist

30% content related to  
trending topics.

6. Localisation

vs

Types of Traveller
• T1 - never been to your destination
• T2 - been, but want to return
• T3 - live in country/considering emigrating
• T4 - intimately familiar

Powerful way to ﬁne tune  
your message.

7. Collaboration

Wendy 
Overseas
Eric
China

Wendy 
Overseas
Expert knowledge of
the destination or
experience.

Which bridge is which?

Eric
China
Expert knowledge of
China market &  
best practices.

Close & regular communication
with local team & partners.

8. Community

Work together with related DMOs.

1. Consistency
2. Frequency
3. Timing
4. Planning
5. Zeitgeist
6. Localisation
7. Collaboration 
8. Community

#1 China social media platform  
for overseas DMOs
www.KAWO.com

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KAWO - 8 tips for better social content in China

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KAWO - 8 tips for better social content in China