KCB101 storyboard
Download as pptx, pdf0 likes207 views
The document is a storyboard for an advertisement for Summit Fresh toothpaste. It discusses branding and how the brand name and slogan "Freshness is closer than you think!" are meant to conjure images of nature, mint and refreshment to appeal to their target market. The storyboard then shows how some people go to extreme lengths to feel freshness, not realizing it is closer than expected, just a brush away with Summit Fresh toothpaste. It aims to establish the brand as representing the company's values in hygiene products through effective communication of its strategy and image.
KCB101 storyboard
- 1. KCB101 Storyboard Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly Chosen Item: Toothpaste
- 2. Branding According to Stephen Harrington (Week 7 lecture): Branding is a type of text- with their meaning being culturally specific, fluid and open to interpretation. According to Helen Vaid in Secrets of Branding Revealed: What an item represents and what images it conjures up in the mind of a buyer
- 3. Our Advertisement Chosen item to advertise: toothpaste. Brand name: Summit Fresh, slogan: Freshness is closer than you think! The brand name and slogan conjure up images of nature, mint and refreshment, which will definitely appeal to the target market.
- 5. = Manly = Fighter = Masculine
- 6. On the Pursuit for Freshness
- 7. Many go to Extreme Lengths
- 8. Often risking life and limb
- 9. To find that feeling like no other
- 11. Freshness is Closer than Expected
- 12. Freshness is just a brush away
- 21. Summit Fresh Freshness is closer than you think!
- 25. Company Values We have utilised different aspects of communication theory to develop our strategy of how to market our brand, to allow us to more effectively demonstrate to the public what our company values in hygeine products. We aim to establish our brand as an image: our aims, values, etc.
- 26. Logo and Slogan