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K畉 HO畉CH KINH DOANH TRUNG TM TH働NG M畉I I. D畛 tr湛 畉u t動 : 1. Chi ph鱈 giai o畉n 畉u t動 c畛a hng (T8/2015 T9/2015): 303.000.000 2. Chi ph鱈 giai o畉n ho畉t 畛ng (T10/2015 T7/2015): 88.500.000 T畛ng chi ph鱈 : 391.500.000 II. Doanh thu d畛 ki畉n : 1.050.000.000 III. L畛i nhu畉n tr動畛c thu畉 : 326.000.000 D畛 TR GIAI O畉N 1 STT H畉ng m畛c Thuy畉t minh Chi ph鱈 1 Thi畉t k畉 nh畉n di畛n th動董ng hi畛u Logo,slogan,brochure,t畛 r董i,website,standee,banner,畛ng ph畛c,bao b狸,ti li畛u,name card,menu. 20.000.000 2 Thi畉t k畉 + thi c担ng c畛a hng Ph畛i c畉nh,b畉n v畉 k畛 thu畉t,thi c担ng,t畛 ki畉ng tr動ng by. 100.000.000 3 Thi畉t k畉 website T棚n mi畛n + m叩y ch畛 + thi畉t k畉 20.000.000 4 Qu畉ng c叩o Clip t畛 gi畛i thi畛u,ng bi pr,thu棚 ng動畛i 畉i di畛n h狸nh 畉nh,ch畛p h狸nh s畉n ph畉m,thi畉t k畉 catalogue,marketing online. 100.000.000 5 Chi ph鱈 ti畛n c畛c Di畛n t鱈ch t畛i a 10m2 63.000.000 T畛ng c畛ng 303.000.000
D畛 TR GIAI O畉N 2 (*) M畛c chi ph鱈 t畛i a (ho畉c n chia 25% t畛ng doanh thu v畛i trung t但m th動董ng m畉i) (**) Th畛i gian kh畉u hao l 1 nm. T畛 l畛 chi ph鱈 hng h坦a/Doanh thu : 25% + Hng h坦a 20% + Bao b狸 4% + Chi ph鱈 kh叩c (d畛ng c畛 trang tr鱈 ,nguy棚n li畛u trang tr鱈) 1% I.Doanh Thu 20,000,000 50,000,000 100,000,000 100,000,000 100,000,000 100,000,000 120,000,000 140,000,000 160,000,000 160,000,000 Kh叩ch l畉 20,000,000 50,000,000 100,000,000 100,000,000 100,000,000 100,000,000 120,000,000 140,000,000 160,000,000 160,000,000 II.Chi Ph鱈 Hng H坦a 25,000,000 12,500,000 25,000,000 25,000,000 25,000,000 25,000,000 30,000,000 35,000,000 40,000,000 40,000,000 + Hng h坦a 20,000,000 10,000,000 20,000,000 20,000,000 20,000,000 20,000,000 24,000,000 28,000,000 32,000,000 32,000,000 + Bao b狸 4,000,000 2,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,800,000 5,600,000 6,400,000 6,400,000 + Chi ph鱈 kh叩c (d畛ng c畛 trang tr鱈 ,nguy棚n li畛u trang tr鱈) 1,000,000 500,000 1,000,000 1,000,000 1,000,000 1,000,000 1,200,000 1,400,000 1,600,000 1,600,000 III. L畛i nhu畉n / gi叩 thnh (5,000,000) 37,500,000 75,000,000 75,000,000 75,000,000 75,000,000 90,000,000 105,000,000 120,000,000 120,000,000 V.Chi Ph鱈 B叩n Hng 60,500,000 60,500,000 60,500,000 50,500,000 45,500,000 50,500,000 50,500,000 50,500,000 50,500,000 50,500,000 + Thu棚 m畉t b畉ng CH (*) 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 + Ti畛n l動董ng nh但n vi棚n 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 + Ti畛n l動董ng qu畉n l箪 - - - - - - - - - - + Chi ph鱈 qu畉ng c叩o 20,000,000 20,000,000 20,000,000 10,000,000 5,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 + Ti畛n i畛n 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 + Ti畛n n動畛c 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 + Kh畉u hao TSC (**) 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 VI. L達i/l畛 (65,500,000) (23,000,000) 14,500,000 24,500,000 29,500,000 24,500,000 39,500,000 54,500,000 69,500,000 69,500,000 T2/2016N畛I DUNG T10/2015 T11/2015 T12/2015 T1/2016 T4/2016 T5/2016 T6/2016 T7/2016T3/2016
PH働NG N KINH DOANH 畛i t動畛ng : kh叩ch hng c坦 thu nh畉p trung l動u v cao c畉p,qu叩n c ph棚 cao c畉p. Ph動董ng 叩n : THNG THUY畉T MINH T10/2015 Gi畉m gi叩 khai tr動董ng,ph叩t hnh voucher gi畛i thi畛u s畉n ph畉m,l畉y nh畛ng d嘆ng s畉n ph畉m 畉c tr動ng c畛a nh畛ng th動董ng hi畛u n畛i ti畉ng b叩n thm d嘆. T11/2015 B畉t 畉u t畛 s畉n xu畉t nh畛ng d嘆ng c坦 doanh thu t畛t,cung c畉p s畉n ph畉m cho ngy nh gi叩o vi畛t nam T12/2015 Cung c畉p s畉n ph畉m cho ngy l畛 gi叩ng sinh. T1/2016 Cung c畉p c叩c g坦i qu t畉t. T2/2016 Cung c畉p g坦i qu valentin.Giai o畉n sau t畉t b叩n ch畉m. T3/2016 Th叩ng ny b叩n c滴ng ch畉m,K鱈ch c畉u b畉ng gi畉m gi叩 s畉n ph畉m k竪m theo ra m畉t d嘆ng s畉n ph畉m m湛a h竪. T4 T7/2016 Giai o畉n ho畉t 畛ng 畛n 畛nh.

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ke hoach kinh doanh trung tam thuong mai

  • 1. K畉 HO畉CH KINH DOANH TRUNG TM TH働NG M畉I I. D畛 tr湛 畉u t動 : 1. Chi ph鱈 giai o畉n 畉u t動 c畛a hng (T8/2015 T9/2015): 303.000.000 2. Chi ph鱈 giai o畉n ho畉t 畛ng (T10/2015 T7/2015): 88.500.000 T畛ng chi ph鱈 : 391.500.000 II. Doanh thu d畛 ki畉n : 1.050.000.000 III. L畛i nhu畉n tr動畛c thu畉 : 326.000.000 D畛 TR GIAI O畉N 1 STT H畉ng m畛c Thuy畉t minh Chi ph鱈 1 Thi畉t k畉 nh畉n di畛n th動董ng hi畛u Logo,slogan,brochure,t畛 r董i,website,standee,banner,畛ng ph畛c,bao b狸,ti li畛u,name card,menu. 20.000.000 2 Thi畉t k畉 + thi c担ng c畛a hng Ph畛i c畉nh,b畉n v畉 k畛 thu畉t,thi c担ng,t畛 ki畉ng tr動ng by. 100.000.000 3 Thi畉t k畉 website T棚n mi畛n + m叩y ch畛 + thi畉t k畉 20.000.000 4 Qu畉ng c叩o Clip t畛 gi畛i thi畛u,ng bi pr,thu棚 ng動畛i 畉i di畛n h狸nh 畉nh,ch畛p h狸nh s畉n ph畉m,thi畉t k畉 catalogue,marketing online. 100.000.000 5 Chi ph鱈 ti畛n c畛c Di畛n t鱈ch t畛i a 10m2 63.000.000 T畛ng c畛ng 303.000.000
  • 2. D畛 TR GIAI O畉N 2 (*) M畛c chi ph鱈 t畛i a (ho畉c n chia 25% t畛ng doanh thu v畛i trung t但m th動董ng m畉i) (**) Th畛i gian kh畉u hao l 1 nm. T畛 l畛 chi ph鱈 hng h坦a/Doanh thu : 25% + Hng h坦a 20% + Bao b狸 4% + Chi ph鱈 kh叩c (d畛ng c畛 trang tr鱈 ,nguy棚n li畛u trang tr鱈) 1% I.Doanh Thu 20,000,000 50,000,000 100,000,000 100,000,000 100,000,000 100,000,000 120,000,000 140,000,000 160,000,000 160,000,000 Kh叩ch l畉 20,000,000 50,000,000 100,000,000 100,000,000 100,000,000 100,000,000 120,000,000 140,000,000 160,000,000 160,000,000 II.Chi Ph鱈 Hng H坦a 25,000,000 12,500,000 25,000,000 25,000,000 25,000,000 25,000,000 30,000,000 35,000,000 40,000,000 40,000,000 + Hng h坦a 20,000,000 10,000,000 20,000,000 20,000,000 20,000,000 20,000,000 24,000,000 28,000,000 32,000,000 32,000,000 + Bao b狸 4,000,000 2,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,800,000 5,600,000 6,400,000 6,400,000 + Chi ph鱈 kh叩c (d畛ng c畛 trang tr鱈 ,nguy棚n li畛u trang tr鱈) 1,000,000 500,000 1,000,000 1,000,000 1,000,000 1,000,000 1,200,000 1,400,000 1,600,000 1,600,000 III. L畛i nhu畉n / gi叩 thnh (5,000,000) 37,500,000 75,000,000 75,000,000 75,000,000 75,000,000 90,000,000 105,000,000 120,000,000 120,000,000 V.Chi Ph鱈 B叩n Hng 60,500,000 60,500,000 60,500,000 50,500,000 45,500,000 50,500,000 50,500,000 50,500,000 50,500,000 50,500,000 + Thu棚 m畉t b畉ng CH (*) 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 21,000,000 + Ti畛n l動董ng nh但n vi棚n 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 + Ti畛n l動董ng qu畉n l箪 - - - - - - - - - - + Chi ph鱈 qu畉ng c叩o 20,000,000 20,000,000 20,000,000 10,000,000 5,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 + Ti畛n i畛n 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 + Ti畛n n動畛c 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 + Kh畉u hao TSC (**) 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 8,300,000 VI. L達i/l畛 (65,500,000) (23,000,000) 14,500,000 24,500,000 29,500,000 24,500,000 39,500,000 54,500,000 69,500,000 69,500,000 T2/2016N畛I DUNG T10/2015 T11/2015 T12/2015 T1/2016 T4/2016 T5/2016 T6/2016 T7/2016T3/2016
  • 3. PH働NG N KINH DOANH 畛i t動畛ng : kh叩ch hng c坦 thu nh畉p trung l動u v cao c畉p,qu叩n c ph棚 cao c畉p. Ph動董ng 叩n : THNG THUY畉T MINH T10/2015 Gi畉m gi叩 khai tr動董ng,ph叩t hnh voucher gi畛i thi畛u s畉n ph畉m,l畉y nh畛ng d嘆ng s畉n ph畉m 畉c tr動ng c畛a nh畛ng th動董ng hi畛u n畛i ti畉ng b叩n thm d嘆. T11/2015 B畉t 畉u t畛 s畉n xu畉t nh畛ng d嘆ng c坦 doanh thu t畛t,cung c畉p s畉n ph畉m cho ngy nh gi叩o vi畛t nam T12/2015 Cung c畉p s畉n ph畉m cho ngy l畛 gi叩ng sinh. T1/2016 Cung c畉p c叩c g坦i qu t畉t. T2/2016 Cung c畉p g坦i qu valentin.Giai o畉n sau t畉t b叩n ch畉m. T3/2016 Th叩ng ny b叩n c滴ng ch畉m,K鱈ch c畉u b畉ng gi畉m gi叩 s畉n ph畉m k竪m theo ra m畉t d嘆ng s畉n ph畉m m湛a h竪. T4 T7/2016 Giai o畉n ho畉t 畛ng 畛n 畛nh.