際際滷

際際滷Share a Scribd company logo

Keep It Relevant!

Download as PPTX, PDF
Lee Krombholz
Lee Krombholz

A summit for change in the jewelry industry! Sunday, August 23rd, 8:30 to 11 am. Held in the meeting rooms of the Columbus Convention Center.

1 of 15
Download to read offline
Keep it relevant!A summit for change in the Jewelry Industry
Changing timesChanging business environment has created pressure to lower costs:AdvertisingEmployee count and wagesOccupancy costsControlling Inventory
Quote: Bill BoyajianIf youre going to continue to do retail the way youve always done retail, youre going to fail, said Bill Boyajian, industry consultant and former Gemological Institute of America president, speaking at a keynote session in Las Vegas 2009. No one is going to emerge from this recession unchanged.
Changing CustomerClick link: We Generation video
New Possibilities!!Change is necessary to take advantage of the New EconomyAre you ready?
MillennialsFreedomCustomizeScrutinizersIntegrityEntertainment and playCollaboration and relationshipSpeedInnovators
What do I need to do?Consider some of the emerging business trends!
Emerging business trendsVirtual inventoryCustom designEstate jewelryBrass and glass inventoryJust in time inventoryCollateral businesses sharing spaceGreen/ ethical movementJewelry rental
Current ways to advertiseStore eventsSocial networkingPROnline recommendationsElectronic newsletters and announcementsPersonalized and micro targeted mailersCareful and targeted creation of your message
Panel IntroductionDan KischCindy EdelsteinNick FaillaJames PorteWOW!
Real examples:Brass and glass: http://www.spencediamonds.com/us/Custom design: http://bikes.urbanoutfitters.com/ http://www.greenlakejewelry.com/default.aspGreen/ ethical movement: http://www.brilliantearth.com/Virtual Inventory: http://bit.ly/JLYD_Virtual_Display_CasPR- http://www.jewelrytogo.net/diamond-jewelry-service-93555-ridgecrest/jewelry-store-events.html
More real examples:Online recommendations: http://www.ivouch.com/ts.cgi?c=719Social networking: http://www.facebook.com/home.php?#/SamuelGordons?ref=tsJewelry rental: http://www.bagborroworsteal.com/ui/jewelry/fine-jewelryReputation and PR: http://www.molinafinejewelers.com/
So what is working for you?
What are the long term effects?Effect of lower retail store inventory levels on manufacturers.Need for just in time inventory.Ability to reach the broad range of customers with our advertisements.The to more effectively target our advertisements.
Thanks!If you want to get the link to an online version of this presentation, give me your email address.If you want to follow this subject in the future, you can go to http://keepitrelevant.wordpress.com/Thanks for you participation!

More Related Content

Keep It Relevant!

  • 1. Keep it relevant!A summit for change in the Jewelry Industry
  • 2. Changing timesChanging business environment has created pressure to lower costs:AdvertisingEmployee count and wagesOccupancy costsControlling Inventory
  • 3. Quote: Bill BoyajianIf youre going to continue to do retail the way youve always done retail, youre going to fail, said Bill Boyajian, industry consultant and former Gemological Institute of America president, speaking at a keynote session in Las Vegas 2009. No one is going to emerge from this recession unchanged.
  • 4. Changing CustomerClick link: We Generation video
  • 5. New Possibilities!!Change is necessary to take advantage of the New EconomyAre you ready?
  • 7. What do I need to do?Consider some of the emerging business trends!
  • 8. Emerging business trendsVirtual inventoryCustom designEstate jewelryBrass and glass inventoryJust in time inventoryCollateral businesses sharing spaceGreen/ ethical movementJewelry rental
  • 9. Current ways to advertiseStore eventsSocial networkingPROnline recommendationsElectronic newsletters and announcementsPersonalized and micro targeted mailersCareful and targeted creation of your message
  • 10. Panel IntroductionDan KischCindy EdelsteinNick FaillaJames PorteWOW!
  • 11. Real examples:Brass and glass: http://www.spencediamonds.com/us/Custom design: http://bikes.urbanoutfitters.com/ http://www.greenlakejewelry.com/default.aspGreen/ ethical movement: http://www.brilliantearth.com/Virtual Inventory: http://bit.ly/JLYD_Virtual_Display_CasPR- http://www.jewelrytogo.net/diamond-jewelry-service-93555-ridgecrest/jewelry-store-events.html
  • 12. More real examples:Online recommendations: http://www.ivouch.com/ts.cgi?c=719Social networking: http://www.facebook.com/home.php?#/SamuelGordons?ref=tsJewelry rental: http://www.bagborroworsteal.com/ui/jewelry/fine-jewelryReputation and PR: http://www.molinafinejewelers.com/
  • 13. So what is working for you?
  • 14. What are the long term effects?Effect of lower retail store inventory levels on manufacturers.Need for just in time inventory.Ability to reach the broad range of customers with our advertisements.The to more effectively target our advertisements.
  • 15. Thanks!If you want to get the link to an online version of this presentation, give me your email address.If you want to follow this subject in the future, you can go to http://keepitrelevant.wordpress.com/Thanks for you participation!