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Kellogg’s & Swimming by Bruce Learner

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Kellogg's is a global food company that sells nearly $13 billion worth of cereal and snack products each year in 180 countries. It has 31,000 employees and manufactures products in 18 countries, including two major sites in the UK that employ 1,700 workers. Kellogg's has provided over £200,000 each year for six years to increase grassroots participation in aquatic exercise through its Swim Active program, funding 60 projects across 45 local authorities that have engaged over 60,000 participants.

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BRUCE LEARNER Kellogg’s & Swimming
Kellogg’s in the UK Sales of nearly $13bn in 2009 Products marketed in 180 Countries Made in 18 countries 31,000 employees Distribution started in UK in 1924 Manufacturing started in 1938 Two sites in Wrexham one in Manchester 1700 employees 42% of cereals market 7 of the top 10 cereal bars 80% of UK households 300m packs If it doesn’t say Kellogg’s on the box it’s not Kellogg’s!
Where does your breakfast come from? Trafford Park Cornflakes, Frosties, CNCF Rice Krispies, Coco pops, Ricicles Raisin Wheats, Frosted mini Wheats Wrexham Bran Flakes, All Bran, Sultana Bran Special K Optivita
Balanced Living Energy in….. Energy out……..
Kellogg’s Swim Active Over £200k each year for 6 years funnelled through the National Swimming Governing Bodies to increase grass roots participation in aquatic exercise……. Kellogg’s Governing Body Local provider 60 projects 45 local authorities and other partners 60,000 participants Funding / GIK leveraged from Sports match and from local sources
Kellogg’s Swim Active
Kellogg’s Swim Active
Kellogg’s Swim Active
Kellogg’s Swim Champion Recruit and train 1000 Kellogg Swim Champions over the next 2 years & motivate 20,000 swimmers. What next?
BRUCE LEARNER

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Kellogg’s & Swimming by Bruce Learner

  • 2. Kellogg’s in the UK Sales of nearly $13bn in 2009 Products marketed in 180 Countries Made in 18 countries 31,000 employees Distribution started in UK in 1924 Manufacturing started in 1938 Two sites in Wrexham one in Manchester 1700 employees 42% of cereals market 7 of the top 10 cereal bars 80% of UK households 300m packs If it doesn’t say Kellogg’s on the box it’s not Kellogg’s!
  • 3. Where does your breakfast come from? Trafford Park Cornflakes, Frosties, CNCF Rice Krispies, Coco pops, Ricicles Raisin Wheats, Frosted mini Wheats Wrexham Bran Flakes, All Bran, Sultana Bran Special K Optivita
  • 4. Balanced Living Energy in….. Energy out……..
  • 5. Kellogg’s Swim Active Over £200k each year for 6 years funnelled through the National Swimming Governing Bodies to increase grass roots participation in aquatic exercise……. Kellogg’s Governing Body Local provider 60 projects 45 local authorities and other partners 60,000 participants Funding / GIK leveraged from Sports match and from local sources
  • 9. Kellogg’s Swim Champion Recruit and train 1000 Kellogg Swim Champions over the next 2 years & motivate 20,000 swimmers. What next?