Kemping. company review.eng. v1.5
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Kemping ltd is a Ukrainian distributor of outdoor and kitchen appliances that entered the market in 1996. In 2009, the company had total turnover of $51 million, transported 31,000 cubic meters of cargo, and had 274 customer companies and 94 employees. The company aims to increase outdoor goods turnover to $10 million, total customers to 160, and regular customers to 90 by 2010. Kemping ltd occupies leading market positions and was awarded several industry leader titles in 2008 and 2009.
Kemping. company review.eng. v1.5
- 2. Brief information Kemping ltd entered the market in 1996 as a distributor of Campingaz tm (France) and Camping tm (Ukraine) outdoor and touristic products. Since 2004 the company has been working on the hoods and built-in appliances market. We work with Cata tm (Spain) and Nodor tm (Spain) as well as with Pyramida tm (Ukraine) in this field. In both fields we occupy the leading position in the certain segments. Presently, we offer a full range of distribution services, including sales, logistics and marketing for our partners . Key figures for 2009 Total turnover - $ 51 million ($43 milllion built-in appliances market and $8 million outdoor product market) Volume of transported cargo - 31 000 m 3 Number of customers - 274 companies Company staff - 94 people
- 3. Personnel Staff of sales, logistics, marketing and support departments provides effective work of our company. Total number of employees is 94. * this amount does not include sales support staff (merchandisers and our sales staff in retail chains)
- 4. Sales force & Logistics Our strengths in sales and logistics in this direction are: good proportion of regular customers (83% of the total annual amount); own sales force in several retail chains (43 persons); team of merchandisers; warehouses with a total area of 9600 m 2 ; own fleet of 18 trucks The company operates throughout Ukraine and this provides maximum sales and maximum profit for our partners
- 5. Marketing Marketing department is one of the main divisions of the company. Employees of the department perform a wide range of tasks, including: marketing researches; sales analysis; competitors monitoring; pricing, development, conduct and analysis of marketing activities aimed at different target groups; development and adaptation of marketing materials. Solving these task helps to improve sales, increases market share and builds a positive image of the company brands.
- 6. Our customers are all major retail chains (Metro, Ashan, Epicenter, Foxtrot, Eldorado, Comfy and other) and a lot of retail shops . This year we have significantly increased our activity in retail shops, as the most promising in the future segment. Our strength is the large proportion of regular clients (60-80%). Customers Total number of customers in outdoor goods market in 2009 1 0 9 companies
- 7. To increase turnover for outdoor goods to $ 10 million To increase total number of customers to 160 companies To increase the number of regular customers to 90 companies. Main objectives 2010
- 8. In 2009, following the results of 2008 we were rewarded from two independent sources: - Reliable and stable partner awards of Ukrainian state ratings, and rewarded Leader of Economy of Ukraine 2008 title; - Industry Leader 2008 title in the national business-rating . This year, our company has proved Leader of Economy of Ukraine title, as well as the Industry Leader 2009 title of national business-rating. Our awards
- 9. THANKS FOR YOUR ATTENTION HAVE A NICE DAY!