- The document provides mobile advertising metrics for Kenya from February 2011 to May 2011.
- Total mobile impressions grew 17% from 207 million in February to 242 million in May. Smartphone impressions increased from 6% to 8% of the total in that period.
- Nokia had the largest share of impressions at 62% in May, followed by Samsung at 16% and Alcatel at 9%. The Nokia 2600c, Samsung C3010 and Alcatel OT 305 were the top individual handset models.
- Nokia's Symbian OS accounted for 53.8% of impressions in May, while Android saw the most growth in the region, reaching 8.5% of impressions.
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Kenya infographic
1. MAY 2011
MARCH 2011
KENYA OVERVIEW
241,544,123 MONTHLY MOBILE
ADVERTISING IMPRESSIONS
ON THE InMobi NETWORK
6%
SMARTPHONE
IMPRESSIONS
8%
SMARTPHONE
IMPRESSIONS
17%
GROWTH IN MOBILE
45%
GROWTH IN SMARTPHONE
IMPRESSIONS OVER IMPRESSIONS IN THE
THE PAST 3 MONTHS KENYA MOBILE MARKET
TOTAL IMPRESSIONS TOTAL IMPRESSIONS
207 million 242 million
FEB 2011 MAY 2011
HANDSET SHARE OF IMPRESSIONS MANUFACTURERS SHARE OF IMPRESSIONS
MAR 2011
MAY 2011 MOTOROLA
OTHERS
HUAWEI
4%
2%
2%
SONYERICSSON
5%
17.1% 8.4% 3.3% 2.5% 2.3% ALCATEL
9%
SAMSUNG NOKIA
16% 62%
Samsung C3010
Alcatel OT 305
Nokia 2600c
Nokia 1680c
Nokia 3110c
FEB 11
MAY 11
Since Feb 2011
NOKIA SAMSUNG ALCATEL SONYERICSSON HUAWEI
OS SYSTEM SHARE OF IMPRESSIONS REACH YOUR CUSTOMERS
MAY 2011
FEB 11 THROUGH MOBILE ADVERTISING
MAY 11 Follow our mobile advertising research at
www.InMobi.com/research
and Twitter@InMobi
NOKIA OS SYMBIAN OS ANDROID
53.8% 8.5% 1.6%
ANDROID OS
SHOWS THE MOST GROWTH IN THE REGION
www.inmobi.com / research@inmobi.com / @InMobi