Kevin keating creative portfolio smaller
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Kevin Keating is an accomplished Graphic Designer, Marketing Director and top Real Estate Sales Agent. His experience encompasses the worlds of finance, advertising and real estate. Having worked within Wall Streets top firms including Morgan Stanley, BNYM, JP Morgan and VOYA (formerly ING), Kevin offers design solutions that are both innovative and strategic.
![Case Study
American Airlines teams with
Rovi and brand awareness soars.
Copyright 息 2013 Rovi Corporation. All
rights reserved. Rovi and the Rovi logo are
trademarks of Rovi Corporation.
RoviAdvertisingSales@rovicorp.comEmail us Rovi Advertising Sales
304 Hudson Street, 8th Floor
New York, NY 10013
www.roviadvertising.com
Visit us
Universal McCann Manchester needed
to extend the reach of its rebranding and
promotional program for American Airlines
in the U.K. The agency chose Rovis innovative
connected TV advertising to promote Americans
global flights and showcase its services and fleet.
The resulting campaign significantly increased
Americans brand favorability, awareness and
messaging, and drove purchase intent.
Consumer entertainment viewing habits are
clearly evolving and moving to more platforms
and devices, said Steve Davis, American Airlines
Marketing Director, EMEA. We are pleased to
be teaming up with innovators like Rovi to help
us use these new consumer touch points to
increase brand awareness and [support] a greater
understanding of the new American Airlines
among our key target audiences.
Triple-digit lifts certainly make you sit up
and take notice.Were delighted by the
opportunities that advanced advertising on
connected devices can afford our clients.
足足足足足 Richard Johnston, Head of TV for Universal
McCann Manchester
Ad Units:
Six-week campaign featured interactive
banners strategically placed within the
connected TV interface.
Banners led to a dedicated branded
destination with a full-length video.
The campaign appeared on connected
TVs and Blu-ray players from Panasonic,
Samsung, Sony and Toshiba.
Results!
The campaign yielded nearly
2 million impressions.
Significant brand lift was achieved
for American.
254% increase in brand favorability
308% increase in brand association
with key messages
334% increase in purchase intent
(i.e., likelihood of booking a flight)
Source: Findings based on a survey of U.K. residents and
owners of a select manufacturers Internet-connected TV or
Blu-ray player with Rovi-served advertising inventory. Study
conducted by Decipher Research.](https://image.slidesharecdn.com/kevinkeatingcreativeportfoliosmaller-170418161628/85/Kevin-keating-creative-portfolio-smaller-3-320.jpg)
Kevin keating creative portfolio smaller
- 2. Case Study Conventional Campaign: American Airlines increase in brand favorability with connected TV advertising Rebranding and promotion
- 3. Case Study American Airlines teams with Rovi and brand awareness soars. Copyright 息 2013 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks of Rovi Corporation. RoviAdvertisingSales@rovicorp.comEmail us Rovi Advertising Sales 304 Hudson Street, 8th Floor New York, NY 10013 www.roviadvertising.com Visit us Universal McCann Manchester needed to extend the reach of its rebranding and promotional program for American Airlines in the U.K. The agency chose Rovis innovative connected TV advertising to promote Americans global flights and showcase its services and fleet. The resulting campaign significantly increased Americans brand favorability, awareness and messaging, and drove purchase intent. Consumer entertainment viewing habits are clearly evolving and moving to more platforms and devices, said Steve Davis, American Airlines Marketing Director, EMEA. We are pleased to be teaming up with innovators like Rovi to help us use these new consumer touch points to increase brand awareness and [support] a greater understanding of the new American Airlines among our key target audiences. Triple-digit lifts certainly make you sit up and take notice.Were delighted by the opportunities that advanced advertising on connected devices can afford our clients. 足足足足足 Richard Johnston, Head of TV for Universal McCann Manchester Ad Units: Six-week campaign featured interactive banners strategically placed within the connected TV interface. Banners led to a dedicated branded destination with a full-length video. The campaign appeared on connected TVs and Blu-ray players from Panasonic, Samsung, Sony and Toshiba. Results! The campaign yielded nearly 2 million impressions. Significant brand lift was achieved for American. 254% increase in brand favorability 308% increase in brand association with key messages 334% increase in purchase intent (i.e., likelihood of booking a flight) Source: Findings based on a survey of U.K. residents and owners of a select manufacturers Internet-connected TV or Blu-ray player with Rovi-served advertising inventory. Study conducted by Decipher Research.
- 4. 7 How We Work With You 息 2013 Rovi Corporation. Company confidential. ADVERTISING SALES All sales functions, from orders to client services and account management, are handled by Rovi REPORTING AND ANALYSIS Measurement of key performance indicators to optimize revenue CREATIVE & CAMPAIGN MANAGEMENT End-to-end production, trafficking and delivery
- 5. 息 2013 Rovi Corporation. Company confidential.4 Who Is Rovi?DEVICESIPPLATFORMSENTERTAINMENT
- 6. Rovi Web Differentiators Audience & Intent: 18 息 2013 Rovi Corporation. Company confidential.
- 7. Rovi Reaches Consumers At The Right Time 26 Ads as content choice Something new to watch Immersive branded destinations that increase purchase intent 息 2013 Rovi Corporation. Company confidential.
- 8. Adding Incremental Audience 息 2013 Rovi Corporation. Company confidential.16 Source: Rovi Ad Insights 2012 2013 Incremental Lift Studies These are representative of actual results for campaigns in this period. Future results may vary.
- 9. Only Rovi Delivers All This 21 in one seamless execution across platforms 息 2013 Rovi Corporation. Company confidential.
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