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Kevin Oberle's Resume

Kevin Oberle
Kevin Oberle

Kevin Oberle is an experienced marketing communications professional with over 20 years of experience managing projects, personnel, and multi-million dollar budgets. He has held leadership roles at companies such as Cisco Systems, Cirrus Logic, Advanced Micro Devices, and General Electric. Oberle translates marketing strategies into tactical plans and oversees their implementation through cross-functional teams.

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K EVIN R. O BERLE 512-923-7091 [cellular / primary] kevin@oberle.com 512-295-5356 [landline / secondary] www.linkedin.com/in/kevinoberle B 2B M a rC om | S al es S u p po r t | B r a n di n g | Tr a d e S h o w s | G 2 M & L a u n c h Pl an ni n g EXPERIENCE S UMMARY Kevin Oberle is a true professional who is experienced in effectively managing a variety of communications activities, varying numbers of personnel, and administering multi-million dollar budgets. He translates marketing strategy into tactics and tactics into action by leveraging assets and resources within and across functional teams. Here is a seasoned manager and a proven leader who maintains a hands-on approach to communication activities. Experience includes: Project, personnel, and budget management Branding and corporate identity Event management Leadership of cross-functional teams G2M planning and product launches Website content Trade show coordination Channel marketing Direct response B2B and B2C marketing strategies Vendor, supplier, contractor, and agency management Sales support activities Public relations Advertising and collateral materials MarCom/PR project integration Company (internal) meetings Writing, editing, and proofing of marketing and PR copy Presentations to VP and C-level management EXPERIENCE OVERVIEW Marketing Communications Project Manager Cisco Systems, Inc. (contract) Corporate Communications Director ITAC Systems, Inc. (contract) Senior Manager, Channel Marketing Cirrus Logic, Inc. Senior Manager, Divisional Marketing Communications Cirrus Logic, Inc. Manager, Marketing Communications Cirrus Logic, Inc. Product Marketing Manager Advanced Micro Devices, Inc. Marketing Communications Manager Intelogic Trace, Inc. Marketing Communications Manager Datapoint Corp. Marketing Communications Specialist General Electric Co. EXPERIENCE DETAILS TMCM: TURNSTONE MARCOM MANAGEMENT Buda, Texas 2002 to the present Owner & Project Manager TMCM provides project management expertise and counseling in marketing communications, public relations, and product marketing to B2B and B2C clients throughout Texas. Clients have included a technology firm in the Dallas Metroplex which retained me as its virtual Corporate Communications Director, as well as an Austin-based business unit of Fortune 500 giant Cisco Systems which asked me to assist with various marcom projects. Technology clients have included Cisco Systems, Freescale Semiconductor, ITAC Systems, and CHR Solutions. CIRRUS LOGIC, INC. Austin, Texas 1999 to 2002 Senior Manager, Channel Marketing (Corporate Headquarters) 2001 to 2002 Managed all worldwide distribution co-marketing activities, as well as supervising the corporate trade show and database management staffs for this designer and marketer of specialized semiconductors used in consumer and industrial electronics. Created the companys first on-line Co-Marketing Program Manual for the worldwide distribution channel, in- cluding ad templates, website banners, and co-payment forms. Reviewed and approved all distributor co- marketing advertising and/or co-marketing projects prior to placement or implementation. Supervised the on-time and on-budget purchase of a new $750,000 custom trade show booth including; needs assessment, vendor selection, bidding, presentation of the final design to upper management, and construction. Co n c lu d ed o n p a g e 2 .
K EVIN R. O BERLE 512-923-7091 512-295-5356 kevin@oberle.com Pa g e 2 o f 2 CIRRUS LOGIC, INC. (continued) Senior Manager, Divisional Marketing Communications (Corporate Headquarters) 2000 to 2001 Responsible for managing the corporations worldwide integrated marketing communications efforts, including an 8-person staff engaged in creating collateral materials, print advertising, trade show participation, brand management, product launch activities, field sales communications, and fulfilling both product sample and literature requests. Supervised all divisional Marketing Communications Managers and their activities to ensure a corporation-wide synchronized effort. Was the corporations primary liaison between outside resources such as advertising agencies, graphic designers, writers, suppliers, printers, and other vendors. Conducted bi-coastal focus groups to fine-tune the companys advertising strategies for maximum effectiveness. Oversaw the corporations participation in 22 trade shows per year, including the Consumer Electronics Show (CES) where the company had two separate floor exhibits, a group of off-site demo suites, and an opening night customer reception. Customer and prospect participation in and attendance at the companys activities increased by 160% over the previous year. Promoted to Senior Manager, Channel Marketing in June 2001. Manager, Marketing Communications (Embedded Processors Division) 1999 to 2000 Created and managed the marketing communications program for this start-up division within the company. Built a new product brand from its inception, including name selection, legal clearance, logo design, usage enforcement, and culminating with its placement on end-user (consumer) packaging. Produced an elaborate divisional product presentation that was overwhelmingly voted as the Best Presentation (out of seven product divisions) by attendees at the companys annual Worldwide Sales Conference. Promoted to Senior Manager, Divisional Marketing Communications in March 2000. ADVANCED MICRO DEVICES, INC. (AMD) Austin, Texas 1994 to 1997 Product Marketing Manager (Logic Products Division) 1996 to 1997 Responsible for the divisions trade show participation, direct marketing projects, and new product launches, as well as assisting with marketing efforts in the distribution channel for this global semiconductor manufacturer. Product Marketing Manager (Embedded Processor Division) 1994 to 1996 Managed the staff that provided all marketing communications activities including collateral materials, print advertising, trade show participation, direct marketing projects, and product launches for the division. INTELOGIC TRACE, INC. (San Antonio, Texas) Marketing Communications Manager DATAPOINT CORP. (San Antonio, Texas) Marketing Communications Manager Marketing Communications Senior Specialist Domestic Advertising Coordinator GENERAL ELECTRIC CO. (GE) (Worthington, Ohio) Marketing Communications Specialist Details on each position are available upon request. EDUCATION MBA (Master of Business Administration) certificate TULANE UNIVERSITY (Freeman School of Business) New Orleans, Louisiana BSC (Bachelor of Science in Communication) degree OHIO UNIVERSITY (Scripps College of Communication) Athens, Ohio Also, ongoing attendance at various executive development programs and seminars on management and marketing. MILITARY SERVICE Served with the U.S. Army Signal Corps, achieving the rank of captain. After an active duty assignment with the Instructional Television Division at Fort Gordon, Georgia, continued service in a reserve status (IRR) with a project officer assignment at the Armys Aberdeen Proving Grounds, Maryland and as an ongoing mobilization officer.

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Kevin Oberle's Resume

  • 1. K EVIN R. O BERLE 512-923-7091 [cellular / primary] kevin@oberle.com 512-295-5356 [landline / secondary] www.linkedin.com/in/kevinoberle B 2B M a rC om | S al es S u p po r t | B r a n di n g | Tr a d e S h o w s | G 2 M & L a u n c h Pl an ni n g EXPERIENCE S UMMARY Kevin Oberle is a true professional who is experienced in effectively managing a variety of communications activities, varying numbers of personnel, and administering multi-million dollar budgets. He translates marketing strategy into tactics and tactics into action by leveraging assets and resources within and across functional teams. Here is a seasoned manager and a proven leader who maintains a hands-on approach to communication activities. Experience includes: Project, personnel, and budget management Branding and corporate identity Event management Leadership of cross-functional teams G2M planning and product launches Website content Trade show coordination Channel marketing Direct response B2B and B2C marketing strategies Vendor, supplier, contractor, and agency management Sales support activities Public relations Advertising and collateral materials MarCom/PR project integration Company (internal) meetings Writing, editing, and proofing of marketing and PR copy Presentations to VP and C-level management EXPERIENCE OVERVIEW Marketing Communications Project Manager Cisco Systems, Inc. (contract) Corporate Communications Director ITAC Systems, Inc. (contract) Senior Manager, Channel Marketing Cirrus Logic, Inc. Senior Manager, Divisional Marketing Communications Cirrus Logic, Inc. Manager, Marketing Communications Cirrus Logic, Inc. Product Marketing Manager Advanced Micro Devices, Inc. Marketing Communications Manager Intelogic Trace, Inc. Marketing Communications Manager Datapoint Corp. Marketing Communications Specialist General Electric Co. EXPERIENCE DETAILS TMCM: TURNSTONE MARCOM MANAGEMENT Buda, Texas 2002 to the present Owner & Project Manager TMCM provides project management expertise and counseling in marketing communications, public relations, and product marketing to B2B and B2C clients throughout Texas. Clients have included a technology firm in the Dallas Metroplex which retained me as its virtual Corporate Communications Director, as well as an Austin-based business unit of Fortune 500 giant Cisco Systems which asked me to assist with various marcom projects. Technology clients have included Cisco Systems, Freescale Semiconductor, ITAC Systems, and CHR Solutions. CIRRUS LOGIC, INC. Austin, Texas 1999 to 2002 Senior Manager, Channel Marketing (Corporate Headquarters) 2001 to 2002 Managed all worldwide distribution co-marketing activities, as well as supervising the corporate trade show and database management staffs for this designer and marketer of specialized semiconductors used in consumer and industrial electronics. Created the companys first on-line Co-Marketing Program Manual for the worldwide distribution channel, in- cluding ad templates, website banners, and co-payment forms. Reviewed and approved all distributor co- marketing advertising and/or co-marketing projects prior to placement or implementation. Supervised the on-time and on-budget purchase of a new $750,000 custom trade show booth including; needs assessment, vendor selection, bidding, presentation of the final design to upper management, and construction. Co n c lu d ed o n p a g e 2 .
  • 2. K EVIN R. O BERLE 512-923-7091 512-295-5356 kevin@oberle.com Pa g e 2 o f 2 CIRRUS LOGIC, INC. (continued) Senior Manager, Divisional Marketing Communications (Corporate Headquarters) 2000 to 2001 Responsible for managing the corporations worldwide integrated marketing communications efforts, including an 8-person staff engaged in creating collateral materials, print advertising, trade show participation, brand management, product launch activities, field sales communications, and fulfilling both product sample and literature requests. Supervised all divisional Marketing Communications Managers and their activities to ensure a corporation-wide synchronized effort. Was the corporations primary liaison between outside resources such as advertising agencies, graphic designers, writers, suppliers, printers, and other vendors. Conducted bi-coastal focus groups to fine-tune the companys advertising strategies for maximum effectiveness. Oversaw the corporations participation in 22 trade shows per year, including the Consumer Electronics Show (CES) where the company had two separate floor exhibits, a group of off-site demo suites, and an opening night customer reception. Customer and prospect participation in and attendance at the companys activities increased by 160% over the previous year. Promoted to Senior Manager, Channel Marketing in June 2001. Manager, Marketing Communications (Embedded Processors Division) 1999 to 2000 Created and managed the marketing communications program for this start-up division within the company. Built a new product brand from its inception, including name selection, legal clearance, logo design, usage enforcement, and culminating with its placement on end-user (consumer) packaging. Produced an elaborate divisional product presentation that was overwhelmingly voted as the Best Presentation (out of seven product divisions) by attendees at the companys annual Worldwide Sales Conference. Promoted to Senior Manager, Divisional Marketing Communications in March 2000. ADVANCED MICRO DEVICES, INC. (AMD) Austin, Texas 1994 to 1997 Product Marketing Manager (Logic Products Division) 1996 to 1997 Responsible for the divisions trade show participation, direct marketing projects, and new product launches, as well as assisting with marketing efforts in the distribution channel for this global semiconductor manufacturer. Product Marketing Manager (Embedded Processor Division) 1994 to 1996 Managed the staff that provided all marketing communications activities including collateral materials, print advertising, trade show participation, direct marketing projects, and product launches for the division. INTELOGIC TRACE, INC. (San Antonio, Texas) Marketing Communications Manager DATAPOINT CORP. (San Antonio, Texas) Marketing Communications Manager Marketing Communications Senior Specialist Domestic Advertising Coordinator GENERAL ELECTRIC CO. (GE) (Worthington, Ohio) Marketing Communications Specialist Details on each position are available upon request. EDUCATION MBA (Master of Business Administration) certificate TULANE UNIVERSITY (Freeman School of Business) New Orleans, Louisiana BSC (Bachelor of Science in Communication) degree OHIO UNIVERSITY (Scripps College of Communication) Athens, Ohio Also, ongoing attendance at various executive development programs and seminars on management and marketing. MILITARY SERVICE Served with the U.S. Army Signal Corps, achieving the rank of captain. After an active duty assignment with the Instructional Television Division at Fort Gordon, Georgia, continued service in a reserve status (IRR) with a project officer assignment at the Armys Aberdeen Proving Grounds, Maryland and as an ongoing mobilization officer.