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Key Assessment
- 1. TEASER TRAILER TEXTUAL ANALYSIS NERVE
- 2. MISE EN SCENE From this trailer we can tell the storyline. It is about a game that people can either be "watchers" or "players", if you watch, you watch the players who are the ones doing the dares that the watchers tell them to do. And the more dares you do the more points and viewers you get. In the end there is a battle between the two people who have the most viewers and points. You will get "kicked off" the game if you do not complete the dare after you have been given it. You can tell that it is a movie that takes place in a modern world where there is new technology being developed. This is because the game takes place online, and it is mostly young people who are either playing or watching. The main characters are, a girl who plays the game because people think that she is "boring", and then the other main character is a male, who is someone that the girl meets and falls in love with whilst playing the game. Most of the lighting that is used is high key lighting, this is because it is an action/crime movie and by using high key lighting it highlights the main action that is on the screen. The film consists of people doing dares, and the majority of the film takes place at night time, the high key lighting is mostly focused on the main characters as they are the ones who are doing the dares.
- 3. EDITING • The editing is mostly fast paces, this is because the genre of the film is action/crime. The editing keeps the audience on the edge of their seats and it creates an atmosphere of mystery.
- 4. CAMERAWORK • At the beginning of the teaser, there the camera zooms into the laptop screen, because this is done at fast pace, it suggest that the film is going to be intense and fast paces. A digital voice then points out how the game works, and what has to be done in order to win. The digital voice is also known as the "narrative voice/voice over", this adds to the mysterious atmosphere of the trailer, because not everything is clear, for example the audience aren't aware of how dangerous the game actually is. Throughout the rest of the trailer, the voice becomes faster and louder and it constantly repeats "Are you a watcher or a player"? Repetition is used to emphasis something, therefore this voice repeating the same question over and over, implies that you are in a way forced to play the game. You are also persuaded by your mind, to play the game.
- 5. CAMERAWORK • The trailer then ends with the main male and female character standing opposite each other. The two characters are inside of a stadium surrounded with people who are the "watchers". The digitalised voice then says "Players show us your weapons". A medium shot of the female antagonist is then shown, where she then pulls out a gun and really points it toward the audience. As the audience we conclude that she is pointing the gun towards the other antagonist who she has fallen in love with, we think this because her facial expression is as if she is scared and frightened. The trailer the ends with a screen showing the release date and the title of the film which is "Nerve". This trailer is left on a cliff hanger, as the audience we were able to grasp the basic outline of the storyline, and the ending has been left on a cliffhanger, leaving the audience wanting to know who gets shot in the end of the "game".
- 6. SOUND • The sound that is used in this trailer, is mostly non diegetic, this is because there is a digitalised voice that the audience can here but the character on screen can't. There are also sound effects that are used throughout the trailer, this helps to set the scene for the audience, for example overtime a new dare is given the audience can here a notification noise, this is an example of diegetic sound because the characters on screen can also here the notification sound as well. This noise is also indicates to the audience that you can't leave the game, the repetition of the noise also puts emphasis on each of the dares that are given to the characters. Another example of diegetic sound in the trailer, is the train horn when the male antagonist is under the trail. Throughout the trailer, the soundtrack matches what is on screen, for example when the someone says "Someone died in Seattle playing the game", the soundtrack slowed down. Another example of this is when the two characters were on the motorbike, the sound track becomes more upbeat, as the person who is steering the motorbike, is blindfolded.
- 8. ANALYSIS OF THE MICRO FEATURES (MISE EN SCENE AND CAMERAWORK) AND HOW THEY CREATE MEANING IN TERMS OF THE MACRO FEATURES (GENRE, NARRATIVE, REPRESENTATION AND AUDIENCE). • In the poster there is close up of the two characters, their facial expressions are serious. They are put on the poster because it gives the audience a hint about who is in the film. This also appeals to the target audience, for example the fans of Emma Roberts and Dave Franco will go and watch the film because they are both in it. The colours are pinks/purples and green/blues which indicates that the film is based around computers. The colours also help to indicate the genre of the film which is crime (hacking). The setting of the film is also established because you can see the background of the poster, and you can see that it is in a street and somewhere where there must be a lot of technology.
- 9. ADD AN OVERALL COMMENT ABOUT HOW YOU THINK THE MARKETING TEAM BEHIND THE POSTER ARE TRYING TO ATTRACT AN AUDIENCE (USP). DOES THIS WORK WITH THE TEASER TRAILER? Target audience: • Romance – the storyline includes the two main characters falling in love, so any person that likes the genre of romance, they will watch this film. • Action - the dares that are given to the players, are filled with action, therefore those who like to watch action movies/films are the ones that are the target audience of this film. • Crime/hacking – the film is based on a lot of crimes, • Dave Franco fans • Emma Roberts fans
- 10. FINALLY, SUM UP WITH COMMENTS ON HOW THIS MIGHT BE USEFUL FOR YOUR OWN PRODUCTION PLANNING – WHAT HAVE YOU TAKEN FROM THIS? WHAT ELEMENTS COULD YOU BORROW?