I worked at Microsoft for 2 years and authored two UX books. The Customer Experience Pyramid model categorizes user experiences into four levels: detractors occur from bad implementations, satisfiers meet basic needs, delighters surprise and excite users, and unicorns providing highly valuable yet rare experiences are difficult to achieve.
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Key elements of UX all managers need to understand
#9: Theres a lot of disciplines that is under the UX Umbrella...
#10: Lets remind ourselves why UX matters. Why does UX matter to your customers?
In short, your customers care about User Experience because they want their users to be happy. Happy and more productive users result in more money. A user centric design will marry together the companys business needs, the end users needs and the technological solution in a seamless manner; the result is finesse, precision and efficiencywhich means happy users. When UX is not leveraged in the design of a solution, end user benefits are minimized, which means users may not be satisfied with the final product.
How does this affect Microsoft?
#14: You are going to have to understand the level of UX Maturity of the organization you are working with
Johnny Holland create a UX Maturity Matrix, similar to the capability maturity matrix that is used to evaluate software development process maturity at organizations
Understanding the customers UX maturity will help you understand how much education you will have to provide, as well as understand if they have legacy research they have that you can leverage