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The digital challenge




                     Photography collections in the
                         digital environment


                                         Powerhouse Museum
                                         Paula Bray Manager, Visual & Digitisation
                                         services
by krazydad / jbum                       Twitter @paulabray
over 500,000 objects
22,000 in central Sydney
4 million people in greater Sydney
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
by Australian War Memorial
Visual & Digitisation teams
Digital,   social & emerging
            technologies
Keynote The Digital Challenge Nordiska Museet April 2011
Flickr screen grab
Keynote The Digital Challenge Nordiska Museet April 2011
photography is changing what we do
need to be relevant

                    continue to engage new audiences


Museums are experiencing change

 in the fast pace of changing technologies
but how is the content relevant?




vast amounts of content out there

            how do we reward our audiences
How does
photography
position itself in this
changing
environment of
saturated digital
images?
why do   photography collections matter?
by Fylkesarkivet i Sogn og Fjordane




              from this               to this
how do we share stories?




by New York Public Library
start conversations




by Library of Congress
get social
use mobile technologies
social media
photography collections are
perfect for all these platforms
by National Library NZ on The Commons
re




by National Media Museum
by Library of Congress
by National Library NZ on The Commons
by George Eastman House
by Library of Congress
Traditionally Museums havent put
                 their collections online




by EssG
online
to be relevant
Really signi鍖cant initiative
            for
 photography collections
1. To increase access to publicly-held
         photography collections

                    &


     2. To provide a way for the general
public to contribute information and
               knowledge.


(Then watch what happens when they do!)
47
institutions
Keynote The Digital Challenge Nordiska Museet April 2011
Text
332 discussions in Flickr
       Commons)
60 replies
28 replies
78 replies
level of discussion between members
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
participation is key




by moirabot
access to photography
     collections
audiences not seen this material before




by arobynejay
innovation
 tagging
                  comments

   citizen curators
   location     then and now
identi鍖cation
                   remix
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
The people depicted are Lucy Sawtell (nee Frost) (b
1878) wife of Henry Charles Sawtell, Edna (b 1901),
 Ella (seated) (b 1902), Ina (b 1904) and George (b
    1905) standing beside chimney near house.
our audience wants to engage
 with us and with our content
digitise for your audience
Your audience appreciates it




by Auntie P
generated lots of discussions
and some noise
one glass plate negative = many stories


             experiment
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
print-on-demand
by Leo Reynolds
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
x
                 息
easy with collections that are out of copyright
or released using a Creative Commons license
share
                     remix
huge development for sharing photography


         reuse
鍖exible licensing tool
         multiple licenses across various platforms
by colemama
x
by robonline
5   available
                        鍖ndable
                    it is where I am and where I look




   online/web onsite/galleries
                and
                                                meaningful
                                                        I can understand it
        offsite/community




usable/shareable
   I can pass it on and share

                                           responsive
                                          to my interests, moods, location




                                                               by Seb Chan fresh+new(er)
geo-location
examples or reuse




then and now photography
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
by Sarah Rhodes
by ScottSchrantz
by Scotticus_ CC BY-NC 2.0
AR mobile
technology
Keynote The Digital Challenge Nordiska Museet April 2011
we know our audience wants to participate
shared his story
taught us a lot
we then share on
 Photo of the Day
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
audience wants to know you
and the behind the scenes process
extend to the gallery experience
mobile is changing in-gallery experiences
Keynote The Digital Challenge Nordiska Museet April 2011
Gizmodo screenshot
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
QR codes
Keynote The Digital Challenge Nordiska Museet April 2011
what is the right platform?


 how will it work for my
photography collection?
Keynote The Digital Challenge Nordiska Museet April 2011
Keynote The Digital Challenge Nordiska Museet April 2011
in-gallery photography policies




by Leo Reynolds
we welcome




by Leo Reynolds
Keynote The Digital Challenge Nordiska Museet April 2011
started blogging Benini archive




Bruno Benini
Bruno Benini




      inviting our audience to participate
digital impacting exhibition development
not to be traditional photography exhibition




by mediafury
Yiping Lim
             no more talking heads
integrated with all content
we experimented with digital
central pods
the   darkroom experience
series of projections
Keynote The Digital Challenge Nordiska Museet April 2011
causing audience to touch
needed to
extend the experience
  beyond the gallery
   back to the web
thank you
 Nordiska Museet
  Powerhouse Museum photographers
  all Flickr members using Creative Commons licenses




paula bray
manager, visual & digitisation services
paulab@phm.gov.au
twitter @paulabray
www.powerhousemuseum.com/imageserices

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Keynote The Digital Challenge Nordiska Museet April 2011