Keyword: Convergence
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My speech as a member of the "International Advisory Board for Web and Transmedia Strategies" of Prix Italia - Rai
Keyword: Convergence
- 1. Simone Arcagni University of Palermo Emerging Series
- 3. By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom- up by decisions made in teenagers bedrooms. It is shaped by the desires of media conglomerates to expand their empires across multiple platforms and by the desires of consumers to have the media they want where they want it, when they want it, and in the format they want. Henry Jenkins
- 4. ... ability of contents to adapt and move in a media ecology... ... strategies to activate fluxus... ... practices to realize new users experiences
- 5. Itunes...
- 6. but a new step of convergence is getting ready... ... a deeper convergence (pervasive and ubiquitous computing - web 3.0) ... with a new star: VIDEO
- 8. data trafic will grow up ten times in 5 years Cisco
- 9. audiovisual contents are going to be the half of that traffic Ericsson
- 10. Netflix today in USA can count on the 35 per cent of all contents in online traffic
- 11. everyday in the world there are quite 3 billions of video visualizations
- 12. in 2019 videos on IP will amount to the 80% of the entire IP traffic (Cisco Visual Networking Index (VNI): Forecast and Methodology, 20142019)
- 13. videos on mobile device will grow for about 65% while the traditional web will be about 24,9%
- 14. WEB 3.0... UHD (Ultra-high-definition) spherical video 360属 video video application M2M (Machine-to-machine)
- 15. The Revenge of Hybrid Forms
- 16. The Revenge of Hybrid Forms
- 17. Apocalypse!
- 18. according to Royal Society (GB) the Internet could crash within 5 years... because of the videos (they are too heavy! and the Internet could not support them)... according to Bruce Sterling maybe the TV could be the answer... a deep connecting television
- 19. Whats happening?
- 21. in 2014 Facebook is officially the platform where most videos are visualized by users FB has exceeded YouTube Facebook seems to became an OTT TV
- 22. New features: embeddable secret videos subtitles and so on...
- 23. ... and Riff: an app to create videos in collaboratives way
- 25. Twitch (a new Amazon acquisition) is a live streaming videos platform and chat that share in a social way the gameplayers sessions
- 26. MY360 Samsung is a videos platform for mobile but oriented towards wearable devices (and so augmented reality) and also virtual reality headsets
- 27. Google Glasses Samsung Gear VR Oculus Rift (Facebook) Morpheus (Sony)
- 29. And now lets talk about contents series viral transmedia
- 34. Whos the producer of these convergent contents? Sky online Sky Go Amazon Prime Netflix Oculus ...
- 35. LEGO beyond the advertisement beyond the webseries beyond the movie
- 36. Under beyond THE BRAND beyond THE BOOK
- 38. who cares?
- 39. Yahoo! Screen Vine Instagram Facebook Im Naomi... First Time Uno di troppo Luminaries
- 42. technologies, platforms, systems and contents... towards...
- 45. Computer Vision