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Understanding Keywords

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Spread Effect
Spread Effect

Keywords are the foundation to the majority of your SEO efforts. Spread Effect's CEO Chris Warden has put together a short breakdown of the importance and implementation of these unique SEO triggers.

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Understanding Keywords
Keywords: The Basics Keywords are the foundation to the majority of your SEO efforts. Keywords are phrases or words that users type in to the search bar of a search engine. Its important to target keywords that will not only bring you the most traffic but also the correct kind of traffic. Lets looks at how different types of keywords can predict a users desired action.
Types of Keywords Transactional Keywords: Phrases used when a user is looking to take action, typically making a purchase. Ex: Kanye West concert tickets Ex: Quote for car insurance
Types of Keywords Informational Keywords: Phrases used when a user is looking for information to educate themselves on a future decision. Ex: best SEO companies in San Diego Ex: Top movies of 2012
Types of Keywords Navigational Keywords: Phrases used when a user wants to be directed to a particular website. Ex: ESPN Ex: Mark Cubans blog
Types of Keywords Image: searchmetrics.com
Researching Keywords Analyzing Your Company: What phrases do you believe your target market would use when they are trying to find you? Use Google Analytics to identify what keywords your current traffic is using. Analyzing Traffic: Use Googles Keyword Tool to identify what keywords in your industry have the most search volume. Analyzing Your Competition: Use SEMRush to identify what keywords your competition is targeting for their traffic. Is there a keyword that accounts for a good portion of your competitions traffic that you havent thought of?
For More Info Please check out: spreadeffect.com/blog @ChrisWarden_SE

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Understanding Keywords

  • 2. Keywords: The Basics Keywords are the foundation to the majority of your SEO efforts. Keywords are phrases or words that users type in to the search bar of a search engine. Its important to target keywords that will not only bring you the most traffic but also the correct kind of traffic. Lets looks at how different types of keywords can predict a users desired action.
  • 3. Types of Keywords Transactional Keywords: Phrases used when a user is looking to take action, typically making a purchase. Ex: Kanye West concert tickets Ex: Quote for car insurance
  • 4. Types of Keywords Informational Keywords: Phrases used when a user is looking for information to educate themselves on a future decision. Ex: best SEO companies in San Diego Ex: Top movies of 2012
  • 5. Types of Keywords Navigational Keywords: Phrases used when a user wants to be directed to a particular website. Ex: ESPN Ex: Mark Cubans blog
  • 6. Types of Keywords Image: searchmetrics.com
  • 7. Researching Keywords Analyzing Your Company: What phrases do you believe your target market would use when they are trying to find you? Use Google Analytics to identify what keywords your current traffic is using. Analyzing Traffic: Use Googles Keyword Tool to identify what keywords in your industry have the most search volume. Analyzing Your Competition: Use SEMRush to identify what keywords your competition is targeting for their traffic. Is there a keyword that accounts for a good portion of your competitions traffic that you havent thought of?
  • 8. For More Info Please check out: spreadeffect.com/blog @ChrisWarden_SE