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Elements of Good
Web Experience
and why it matters
Presented by Kiat Lim @ironkiat
Web Experience is
A persons behaviour, attitudes, and emotions
when using a website
Elements of Good Web Experience
Roger Egan, Founder, RedMart
The two-year-old company just did $5 million
in annual sales, and customer retention rates
are high, with users returning 1.5 times a
month on average to make purchases, he said.
Its all in the $$$
What contributes to a
good web experience
then?
1. Purpose
Roger Egan, Founder, RedMart
The market is big at S$5.2 billion. Our research
shows that only 1 per cent is transacted online.
So theres lots of room for growth.
2. Visually Appealing
Elements of Good Web Experience
Elements of Good Web Experience
Elements of Good Web Experience
Elements of Good Web Experience
Elements of Good Web Experience
3. Smart
Elements of Good Web Experience
Elements of Good Web Experience
Elements of Good Web Experience
4. Intuitive
Elements of Good Web Experience
Elements of Good Web Experience
5. Responsiveness
See it to believe it
In Summary
 Having a clear purpose
 Humans like to be visually stimulated
 Anticipate, being Smart, Remember things
 Dont make me think - being intuitive
 Responsiveness, humans hate to wait
Want to improve your
web experience?
www.pixelonion.com

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Elements of Good Web Experience