Kick off Social Media
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Social Media usage in business to business environments, an overview presented to the Konica Minolta sales conference in Australia.
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In summary, the traditional playbook for CEO communications has been completely rewritten. While CEOs once balanced business performance with social purpose and personal branding, today's leaders must focus primarily on articulating their business transformation story. Golin's 2025 CEO Impact Index reveals that the most influential CEOs are those who can effectively communicate their transformation vision while navigating complex regulatory environments and combating misinformation.The-Leadership-Compass-Navigating-the-Path-to-Success.pptx
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Google named Best and Most Influential Healthcare Leaders in Vietnam - Tran Q...
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Kick off Social Media
- 1. SOCIAL MEDIA > RICHARD SPENCER @spence7zero> 11 APRIL 2011>
- 9. Social Media 47.4% 62% read post 29.0% write 77.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong
- 10. 77.0% 22.0% watch video are in a network Watchers Shapers 12.0% Commentators write a blog 32.0% rate products Producers
- 11. Normal distribution of technology adoption
- 12. Early adoption
- 13. 息 Daemon Group 2008 www.daemondigital.co
- 16. Social Media engagement model
- 18. Controlled ADVERTISING Monologue Dialogue Uncontrolled
- 19. > Use Social Media to listen > Use Social Media to ask questions > Use Social Media to extend your contacts > Use Social Media to drive your existing contacts > Use Social Media to sell your IP > Use Social Media to sell your services
- 20. > Use Social Media to listen > Use Social Media to ask questions > Use Social Media to extend your contacts > Use Social Media to drive your existing contacts > Use Social Media to sell your IP > Use Social Media to sell your services
- 24. > 100 million members in 200 countries > 56% outside the USA > 1.9 million professionals in Australia > 20% of the working population > 59% male > 72% aged 25-54 years > 1.2 million posts/comments to Groups each week > Top five industry sectors: > HI tech > Finance > Manufacturing > Medical > Education
- 25. Whos using Linkedin? 7% 21% 36% 36%