This document summarizes and analyzes four Kickstarter campaigns. It discusses the Photographers Against Wildlife Crime campaign to publish a book raising awareness of the illegal wildlife trade. It also discusses the Wildlife in Wild Lands campaign to publish a photography book supporting conservation in South America. A third campaign discussed aims to publish a photography book by Damien Echols using photography as a form of healing. The fourth campaign discusses raising funds to publish a wildlife calendar made of ballpoint pen drawings. For each, the document provides the link, funding goal, amount raised, and type of entrepreneurship. It also provides brief commentary on what aspects of the pitches were effective or could be improved.
4. Photographers Against
Wildlife Crime
Link: https://www.kickstarter.com/projects/1132820520/photographers-against-wildlife-crimetm
Focus: An international group of award-winning photographers have joined forces to use their
powerful and iconic images to help bring an end to the illegal wildlife trade. They will draw
attention to this deadly subject with a truly unique book, to be published in May 2018.
Funding goal: $26,280
Funding Achieved: (As of October 30 2017) $16,132
Type of entrepreneurship: Social Entrepreneurship
5. WHAT I LIKED: They explained
very clearly what the money would
be used for.
WHAT I DISLIKED: They didnt have
a stay in the loop part of their
write up.
7. Wildlife in Wild Lands:
Photography for Conservation
Link: https://www.kickstarter.com/projects/wildlifeinwildlands/wildlife-in-wild-lands-photography-
for-conservatio?ref=nav_search
Focus: This campaign supports the printing and distribution of Wildlife in Wild Lands: Photography
for Conservation in Southern South America. This 244-page, fine art photography book is the result
of an 8-year, 275,000 km journey photographing wild species in some of the most dramatic
landscapes on Earth!
Funding goal: $60,000
Funding Achieved: (As of Nov, 6 2017) $50,122
Type of entrepreneurship: Social Entrepreneurship
8. WHAT I LIKED: She introduced
herself as a person.
WHAT I DISLIKED: She put down a
couple organizations which I think
will only break alliances.
10. LIVING FEROCIOUSLY -
magick, healing and urban
shamanism
Link: https://www.kickstarter.com/projects/1058339092/living-ferociously-magick-healing-and-
urban-shaman
Focus: Damien photographs NYC as a component of ceremonial magick to help heal himself after
living 18 years as an innocent man on death row. In the Spring of 2017, in an effort to heal himself
from extreme PTSD, Damien Echols bought a bike and began riding the streets of New York City.
Navigating the avenues with cars and pedestrians coming at him from all angles, he had no choice
than to be in the moment, the memories of death row pushed out of his mind and body.
Funding goal: $15,000
Funding Achieved: (As of November 6 2017) $36,982
Type of entrepreneurship: Entrepreneurship
11. WHAT I LIKED: He was very
personable and made people like
him and his project.
WHAT I DISLIKED: I think he
didn't really have great examples
of what he was going to include.
13. Ballpoint Pen Tile Image
Wildlife Calendar by Jeff
Cornelius
Link: https://www.kickstarter.com/projects/1680537640/ballpoint-pen-tile-image-wildlife-
calendar-by-jeff?ref=nav_search
Focus: Created in ballpoint pen, the images are all part of a complete 22 1/8"high x 24" wide
composition including songbirds, a raccoon, a rabbit, a turtle, a great blue heron, a woodpecker, a
wood duck, a grey squirrel and a kingfisher. When the 2018 calendar year is finished, the images
can be cut out and arranged like a puzzle to make the complete image.
Funding goal: $100
Funding Achieved: (As of November 2017) $220
Type of entrepreneurship: Entrepreneurship
14. WHAT I LIKED: He
explained what he
was going to do
clearly.
WHAT I DISLIKED: He
gave clear goals and
rewards.