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Ricardo dos Santos
Ricardo dos Santos

The five leading trends in intrapreneurship are: 1. Organizational transformation towards a culture that welcomes intrapreneurial behavior and attitudes. 2. Innovation methods are becoming more evidence-based by combining research findings with judgment. 3. The rise of advantaged networks where companies collaborate in complex alliances to fight for customer attention across industries. 4. Distributed "intra-VC'ing" where companies fund ideas at different stages from startup schools to accelerators to business unit funding. 5. The concept of "extra-preneuring" where intrapreneurs look for opportunities both inside and outside their organization by developing customers, sponsors, and collaborating externally.

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THE FIVE LEADING TRENDS IN INTRAPRENEURSHIP RICARDO DOS SANTOS, 4iNNO LLC NOVEMBER 2016 - INTRAPRENEURSHIP CONF S.V.
Thank-Yous CONFERENCE ORGANIZERS! • Tehani Renganathan (MAS) • M. Durvy , A. Goryachev (Cisco) • Steve Liguori (Self, x-GE) • Gail Galuppo (Aflac) • Larry Huston (4iNNO) • Paul Jacobs (Qualcomm) • Mark Randall (Adobe) • Brant Cooper (MtNeedle) • Nathan Furr (Insead) • Alex Osterwalder (Strategyzer) • Steve Blank (Self) • Eric Ries (Self) • Rita McGrath (Self) • Rick Waldron (Nike) • Sharon Wong (Self) • Dave Blakely (Mach49) • Eileen Tanghal (Coder School) • Mike Docherty (Venture2) • Dawn Nolan (Whirlpool) • J-Claude Junqua (CE2innovate) • Kristin Raza (Salesforce) • Babak Forutanpour (Outerwall, x-QC) • Mark Lopez (Univision) • Marvin Gross (HP Inc) • Dawn Murphy (St-Gobain) • Rebecca Hemenway (Illumina)
Industrial Age • Schlumberger • VW • BCG • BS, MS I.E. LSU • MBA, MIT SLOAN Ricardo dos Santos Imagination Age • 2 Wireless Startups • Qualcomm • Top-Down: Biz Dev • Bottoms-Up: Intrapreneurship • Angel Investor, mentor • Bio Dyn (Cancer Dx S’UP) • Lecturer SDSU, UCSD • Consultant/EIR: Self, w/Steve Blank, w/4iNNO 3 About me… Before/ After Intrapreneurship
FIVE TRENDS YOU NEED TO KNOW That can make you a more effective intrapreneur 1. TRANSFORMATION 2. EVIDENCE-BASED 3. ADVANTAGED NETWORKS 4. INTRA-VC’ING 5. EXTRA-PRENEURING
R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL EVIL MANAGERS VISIONARY CEO LIFE AT EVERY LARGE COMPANY TODAY South Park TRANSFORMATION #1 INNOVATE PLEASE!
R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL EVIL MANAGERS VISIONARY CEO LIFE AT EVERY LARGE COMPANY TODAY PUNISHED PAT South Park I SAID INNOVATE, #$*%! DAMN IT! TRANSFORMATION #1
#1 THE PRESENT (VOLUNTEER) INTRAPRENEURIAL SYSTEM ISN’T GOOD TO PEOPLE BTW, CONSCRIBED INTRAPRENEURSHIP IS AN OXYMORON THERE’S EITHER NO MONEY OR SUPPORT OR A BUNCH OF ‘KICK THE CAN DOWN THE ROAD’ PROGRAMS INTRAPRENEURS ARE DEFINITELY PUNISHED DUE TO DISENCENTIVES (CONSIDERED DESERTERS) TRANSFORMATION WE’RE STILL NOT THERE
INTRAPRENEURS AREN’T DESERTERS, YOU’RE NEEDED CONSCIENTIOUS OBJECTORS WE’VE APPARANTLY STARTED THE TRANSFORMATION, REALIZING CULTURE TRUMPS EVERYTHING THE CULTURE APPROACH SAYS TO START WITH PEOPLE, WELCOMING INTRAPRENEURIAL ATTITUDE & BEHAVIOR NOT GUARANTEED INNOVATIONS OR INNOVATION PRACTICES TRANSFORMATION IT’S TRENDING THE RIGHT WAY #1
#2 ALL INNOVATION METHODS ARE BECOMING EVIDENCE—BASED, MIX OF RESEARCH FINDINGS & JUDGEMENT (DT, CD/LS’UP, JTBD, DI, OI, ETC.) THEY’RE TOOLS TO HELP US (& OUR SPONSORS!) MAKE DECISIONS ON WHAT’S BEST FOR THE CUSTOMER & THE COMPANY (NOT THE TECHNOLOGY) THERE’S NO POINT IN OBSESSING ABOUT A PARTICULAR METHOD NO ONE’S GIVING OUT BELTS. IT’S ABOUT SURVIVING IN A STREET FIGHT COMPANIES MIXING DIFFERENT METHODS INTO THEIR OWN FIGHTING STYLE MIXED MARTIAL METHODS EVIDENCE-BASED THE COMMON LANGUAGE OF TRANSFORMATION
Dave Snowden, Julian Birkinshaw, Mary Meeker Learn: To scale talking to customers (AI/ML) That controlling is dead. And it isn’t inspiring, purpose is That to play, you must network, to win you must collaborate That to collaborate, you MUST bring data, the only platform that matters BUSINESS S-CURVES Products & Assets Rule SIMPLE ERA NAT’L RSRS, THINGS Vertical competition Learn: Mkt & Prod Dev 1.0 Business Models Rule COMPLICATED ERA IT, INTERNET Horizontal competition (platforms) Learn: User Experience, Biz Modeling, Digital Strategy, Attention Capital 2.0 Advantaged Networks Rule COMPLEX ERA IoT (Dvcs, Cloud, Big Data, ML…) X-Industry Ecosystems (e.g. connected car, home, smart cities, dig. health, etc.) 3.0 ADVANTAGED NETWORKS #3
Dave Snowden, Julian Birkinshaw, Mary Meeker BUSINESS S-CURVES Products & Assets Rule SIMPLE ERA NAT’L RSRS, THINGS Vertical competition Learn: Mkt & Prod Dev 1.0 Business Models Rule COMPLICATED ERA IT, INTERNET Horizontal competition (platforms) Learn: User Experience, Biz Modeling, Digital Strategy, Attention Capital 2.0 Advantaged Networks Rule COMPLEX ERA IoT (Dvcs, Cloud, Big Data, ML…) X-Industry Ecosystems CONNECTED CAR EXAMPLE 3.0 ADVANTAGED NETWORKS #3 Complex platform alliances fighting for customer attention HERE is a great e.g. of an Advantaged Network
Co-creating with the network (& the platforms to scale): • Customers •Rev-Share Communities •Crowdfunding •Startups •Startup Studios (SU’P/VC in one) •EIRs (Invite entrepreneurs in residence) •IORs (Place intrapreneurs out of residence) • Accelerators/VC’s • Partners, Coo-petitors, Universities, Gov., etc. WE’RE ENTERING A WORLD IN WHICH WE DON’T KNOW WHAT WE DON’T KNOW "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust ADVANTAGED NETWORKS = OI 2.0 ‘The world is your lab’ becomes ‘The world is a co-lab’ #3
DUE TO SHEAR # OF IDEAS & VARYING STAGES OF DEV’PMT, LARGE CO’S ENCOURAGING ‘ISLANDS OF GOOD’ WHERE DECISIONS ARE BASED ON EVIDENCE DISTRIBUTED SYSTEM OF INTRA-VC’ING (STAGED-RISK FUNDING & SUPPORT): A) STARTUP SCHOOLS W/ MICRO-FUNDING: EVIDENCE IS DESIRE TO LEARN B) CHALLENGE/PRIZE COMPETITIONS: EVIDENCE IS OPPORTUNITY C) MANAGER ANGELS/ EMPLOYEE CROWDFUNDING: (IDEA STAGE) D) FUNDING BOARDS (ACCELERATORS): EVIDENCE IS MARKET VALIDATION E) AD-HOC BU & CORPORATE FUNDING: (HAVEN’T YET TIED TO ’FARM’ SYSTEM) INTRA-VC’ING IT’S TIME TO WORK ON THE BUYING #4
MOTIVATED – COURAGEOUS – NETWORKER – EVIDENCE-BASED – PERSUASIVE South Park #5 EXTRA-PRENEURING Internal Transformatio n External Collaboration
RECAP: FIVE TRENDS YOU NEED TO KNOW That can make you a more effective intrapreneur 1. TRANSFORMATION 2. EVIDENCE-BASED 3. ADVANTAGED NETWORKS 4. INTRA-VC’ING 5. EXTRA-PRENEURING *LOOK FOR OPPORTUNITY, FORM TEAMS, GET ADVICE, DEVELOP CUSTOMERS, DEVELOP SPONSORS, CREATE, VALIDATE, AND SELL SOMETHING TO SOMEBODY TO INTRAPRENEURS: ACT THE TIME IS YOURS. YOU HAVE THE ONLY SCARCE RESOURCE IN THE COMING AGE – WILLINGNESS TO ACT* IN THE FACE OF UNCERTAINTY TO EXECUTIVES: LET INTRAPRENEURS ACT
KEEP CALM AND CARRY ON! THANK YOU RICARDO@4INNO.COM South Park
appendix
R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL VISIONARY CEO LIFE AT EVERY LARGE COMPANY TOMORROW TX FOR TRYING PAT EVIL MANAGERS SERIES A, B, C … SEED South Park #4 INTRA-VC’ING
Core Business Collaboration Industry Ecosystem Collaboration OI 1.0: The World is Your Lab OI 2.0: The World is a Co-LabOI 0.0: Core Relationships ADVANTAGED NETWORKS ARE THE FUTURE OF OPEN INNOVATION Ext. Enterprise Collaboration 19 Value capture through dominant platform control PotentialValueofCollaboration No. of partners (across people, processes AND much more data (enabled by the IoT)) 10 100 1000 10,000 100,000 X-Industry Ecosystem Collaboration The Evolution of Collaboration Value capture through platform alliances and open business models vs. control Mike Docherty, JC Junqua #4

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kidsRalright FINAL

  • 1. THE FIVE LEADING TRENDS IN INTRAPRENEURSHIP RICARDO DOS SANTOS, 4iNNO LLC NOVEMBER 2016 - INTRAPRENEURSHIP CONF S.V.
  • 2. Thank-Yous CONFERENCE ORGANIZERS! • Tehani Renganathan (MAS) • M. Durvy , A. Goryachev (Cisco) • Steve Liguori (Self, x-GE) • Gail Galuppo (Aflac) • Larry Huston (4iNNO) • Paul Jacobs (Qualcomm) • Mark Randall (Adobe) • Brant Cooper (MtNeedle) • Nathan Furr (Insead) • Alex Osterwalder (Strategyzer) • Steve Blank (Self) • Eric Ries (Self) • Rita McGrath (Self) • Rick Waldron (Nike) • Sharon Wong (Self) • Dave Blakely (Mach49) • Eileen Tanghal (Coder School) • Mike Docherty (Venture2) • Dawn Nolan (Whirlpool) • J-Claude Junqua (CE2innovate) • Kristin Raza (Salesforce) • Babak Forutanpour (Outerwall, x-QC) • Mark Lopez (Univision) • Marvin Gross (HP Inc) • Dawn Murphy (St-Gobain) • Rebecca Hemenway (Illumina)
  • 3. Industrial Age • Schlumberger • VW • BCG • BS, MS I.E. LSU • MBA, MIT SLOAN Ricardo dos Santos Imagination Age • 2 Wireless Startups • Qualcomm • Top-Down: Biz Dev • Bottoms-Up: Intrapreneurship • Angel Investor, mentor • Bio Dyn (Cancer Dx S’UP) • Lecturer SDSU, UCSD • Consultant/EIR: Self, w/Steve Blank, w/4iNNO 3 About me… Before/ After Intrapreneurship
  • 4. FIVE TRENDS YOU NEED TO KNOW That can make you a more effective intrapreneur 1. TRANSFORMATION 2. EVIDENCE-BASED 3. ADVANTAGED NETWORKS 4. INTRA-VC’ING 5. EXTRA-PRENEURING
  • 5. R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL EVIL MANAGERS VISIONARY CEO LIFE AT EVERY LARGE COMPANY TODAY South Park TRANSFORMATION #1 INNOVATE PLEASE!
  • 6. R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL EVIL MANAGERS VISIONARY CEO LIFE AT EVERY LARGE COMPANY TODAY PUNISHED PAT South Park I SAID INNOVATE, #$*%! DAMN IT! TRANSFORMATION #1
  • 7. #1 THE PRESENT (VOLUNTEER) INTRAPRENEURIAL SYSTEM ISN’T GOOD TO PEOPLE BTW, CONSCRIBED INTRAPRENEURSHIP IS AN OXYMORON THERE’S EITHER NO MONEY OR SUPPORT OR A BUNCH OF ‘KICK THE CAN DOWN THE ROAD’ PROGRAMS INTRAPRENEURS ARE DEFINITELY PUNISHED DUE TO DISENCENTIVES (CONSIDERED DESERTERS) TRANSFORMATION WE’RE STILL NOT THERE
  • 8. INTRAPRENEURS AREN’T DESERTERS, YOU’RE NEEDED CONSCIENTIOUS OBJECTORS WE’VE APPARANTLY STARTED THE TRANSFORMATION, REALIZING CULTURE TRUMPS EVERYTHING THE CULTURE APPROACH SAYS TO START WITH PEOPLE, WELCOMING INTRAPRENEURIAL ATTITUDE & BEHAVIOR NOT GUARANTEED INNOVATIONS OR INNOVATION PRACTICES TRANSFORMATION IT’S TRENDING THE RIGHT WAY #1
  • 9. #2 ALL INNOVATION METHODS ARE BECOMING EVIDENCE—BASED, MIX OF RESEARCH FINDINGS & JUDGEMENT (DT, CD/LS’UP, JTBD, DI, OI, ETC.) THEY’RE TOOLS TO HELP US (& OUR SPONSORS!) MAKE DECISIONS ON WHAT’S BEST FOR THE CUSTOMER & THE COMPANY (NOT THE TECHNOLOGY) THERE’S NO POINT IN OBSESSING ABOUT A PARTICULAR METHOD NO ONE’S GIVING OUT BELTS. IT’S ABOUT SURVIVING IN A STREET FIGHT COMPANIES MIXING DIFFERENT METHODS INTO THEIR OWN FIGHTING STYLE MIXED MARTIAL METHODS EVIDENCE-BASED THE COMMON LANGUAGE OF TRANSFORMATION
  • 10. Dave Snowden, Julian Birkinshaw, Mary Meeker Learn: To scale talking to customers (AI/ML) That controlling is dead. And it isn’t inspiring, purpose is That to play, you must network, to win you must collaborate That to collaborate, you MUST bring data, the only platform that matters BUSINESS S-CURVES Products & Assets Rule SIMPLE ERA NAT’L RSRS, THINGS Vertical competition Learn: Mkt & Prod Dev 1.0 Business Models Rule COMPLICATED ERA IT, INTERNET Horizontal competition (platforms) Learn: User Experience, Biz Modeling, Digital Strategy, Attention Capital 2.0 Advantaged Networks Rule COMPLEX ERA IoT (Dvcs, Cloud, Big Data, ML…) X-Industry Ecosystems (e.g. connected car, home, smart cities, dig. health, etc.) 3.0 ADVANTAGED NETWORKS #3
  • 11. Dave Snowden, Julian Birkinshaw, Mary Meeker BUSINESS S-CURVES Products & Assets Rule SIMPLE ERA NAT’L RSRS, THINGS Vertical competition Learn: Mkt & Prod Dev 1.0 Business Models Rule COMPLICATED ERA IT, INTERNET Horizontal competition (platforms) Learn: User Experience, Biz Modeling, Digital Strategy, Attention Capital 2.0 Advantaged Networks Rule COMPLEX ERA IoT (Dvcs, Cloud, Big Data, ML…) X-Industry Ecosystems CONNECTED CAR EXAMPLE 3.0 ADVANTAGED NETWORKS #3 Complex platform alliances fighting for customer attention HERE is a great e.g. of an Advantaged Network
  • 12. Co-creating with the network (& the platforms to scale): • Customers •Rev-Share Communities •Crowdfunding •Startups •Startup Studios (SU’P/VC in one) •EIRs (Invite entrepreneurs in residence) •IORs (Place intrapreneurs out of residence) • Accelerators/VC’s • Partners, Coo-petitors, Universities, Gov., etc. WE’RE ENTERING A WORLD IN WHICH WE DON’T KNOW WHAT WE DON’T KNOW "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust ADVANTAGED NETWORKS = OI 2.0 ‘The world is your lab’ becomes ‘The world is a co-lab’ #3
  • 13. DUE TO SHEAR # OF IDEAS & VARYING STAGES OF DEV’PMT, LARGE CO’S ENCOURAGING ‘ISLANDS OF GOOD’ WHERE DECISIONS ARE BASED ON EVIDENCE DISTRIBUTED SYSTEM OF INTRA-VC’ING (STAGED-RISK FUNDING & SUPPORT): A) STARTUP SCHOOLS W/ MICRO-FUNDING: EVIDENCE IS DESIRE TO LEARN B) CHALLENGE/PRIZE COMPETITIONS: EVIDENCE IS OPPORTUNITY C) MANAGER ANGELS/ EMPLOYEE CROWDFUNDING: (IDEA STAGE) D) FUNDING BOARDS (ACCELERATORS): EVIDENCE IS MARKET VALIDATION E) AD-HOC BU & CORPORATE FUNDING: (HAVEN’T YET TIED TO ’FARM’ SYSTEM) INTRA-VC’ING IT’S TIME TO WORK ON THE BUYING #4
  • 14. MOTIVATED – COURAGEOUS – NETWORKER – EVIDENCE-BASED – PERSUASIVE South Park #5 EXTRA-PRENEURING Internal Transformatio n External Collaboration
  • 15. RECAP: FIVE TRENDS YOU NEED TO KNOW That can make you a more effective intrapreneur 1. TRANSFORMATION 2. EVIDENCE-BASED 3. ADVANTAGED NETWORKS 4. INTRA-VC’ING 5. EXTRA-PRENEURING *LOOK FOR OPPORTUNITY, FORM TEAMS, GET ADVICE, DEVELOP CUSTOMERS, DEVELOP SPONSORS, CREATE, VALIDATE, AND SELL SOMETHING TO SOMEBODY TO INTRAPRENEURS: ACT THE TIME IS YOURS. YOU HAVE THE ONLY SCARCE RESOURCE IN THE COMING AGE – WILLINGNESS TO ACT* IN THE FACE OF UNCERTAINTY TO EXECUTIVES: LET INTRAPRENEURS ACT
  • 16. KEEP CALM AND CARRY ON! THANK YOU RICARDO@4INNO.COM South Park
  • 18. R&D LEIAINTRAPR. PATENGAGED JILLWFH YAHOOMILLENIAL VISIONARY CEO LIFE AT EVERY LARGE COMPANY TOMORROW TX FOR TRYING PAT EVIL MANAGERS SERIES A, B, C … SEED South Park #4 INTRA-VC’ING
  • 19. Core Business Collaboration Industry Ecosystem Collaboration OI 1.0: The World is Your Lab OI 2.0: The World is a Co-LabOI 0.0: Core Relationships ADVANTAGED NETWORKS ARE THE FUTURE OF OPEN INNOVATION Ext. Enterprise Collaboration 19 Value capture through dominant platform control PotentialValueofCollaboration No. of partners (across people, processes AND much more data (enabled by the IoT)) 10 100 1000 10,000 100,000 X-Industry Ecosystem Collaboration The Evolution of Collaboration Value capture through platform alliances and open business models vs. control Mike Docherty, JC Junqua #4

Editor's Notes

  1. How is everyone doing? I’d like to start by thanking the conference organizers. Wouldn’t you say they’ve done a great job? Standing round of applause? Also wanted to thank all the people that I interviewed for this talk, many here at the conference Also wanted to thank some people that have been big influencers of my thinking, and the trends I mention, for that matter
  2. Quick overview of my resume, since I’m getting pretty old, divided into two ages Let me highlight my Qualcomm experience ...I started out helping the rich, top down business development stuff, then something hit me over the head, and around 2006, I decided to help the poor, become a platform for bottoms up, employee innovation ... I questioned why something as staid as industrial management had figured out that the secret to higher productivity was employee involvement in continuous improvement, yet, innovation remained an elistic practice (with very little talk of entreprenuership) Now, this really transformed me.. Here’s a picture of me during my last days of ‘top down, elitist business development.. Here’s a picture of me after deciding to help the bottom of the corporate pyramid fight for their ideas - From your typical sycophant, to an obstreperous anarchist... Discovered the hard way that intrapreneurs are the red-haired stepchildren of corporations… but that we’ll be allright.. Now look carefully, this is the framing device for the rest of the talk.. Hint.. This isnt’t really just me.. It’s all of you!
  3. So here are the find trends that research revealed ….I’ll cover pretty quickly to leave time for questions ...#1 is the most important, in case you fall asleep
  4. Convergent disruptions will require larger, more complex & equitable collaborations to innovate This is a more difficult endeavor and not everyone will be as forwarding looking or up to the task Precisely why we think this era’s new source of competitive advantage will be Advantaged OI Networks